10 Tips for Taking Your Eloqua Webinar Programs to the Next Level

Earlier this month a few of us from the marketing team attended Eloqua Experience (their annual user Eloqua Webinar Programconference) in Orlando and returned with a ton of great action items to put into play in the coming year. We learned from our peers that webinars continue to play a large role the mix of marketing programs and we decided to put together a web event of our own on how to improve on webinar campaigns created in Eloqua. We’ve actually compiled 10 actionable tips to get the creative juices flowing.

With the  recent update to our own cloud connector in Eloqua, along with some of the other nifty plug-ins that they have available in their AppCloud, users are really able to beef up their programs and get the max return on the time invested putting together lead generation webinars.

Fortunately, there are companies already putting some of these best practices into motion so we asked them to speak on the webinar. Experts from Compendium and Eloqua will join us and walk you through an Eloqua program showcasing the latest advanced pre- and post-webinar techniques and processes that you can apply to produce some impressive results for your next webinar program.

Join us on Wednesday, December 5 at 2 p.m. ET for 10 Tips for Taking Your Eloqua Webinar Programs to the Next LevelIf there is something specific you'd like us to cover during the webinar, be sure to leave your question in the comments below.

 

Drive Value from Recorded Content with Updates to ReadyTalk for Eloqua

ReadyTalk for EloquaMarketers have many things that ‘keep them up at night’….budgets, the latest promotion trends, but at the top of the list is lead generation efforts. These can encompass several different meanings, but the most important pieces usually include the quality level of leads and how quickly the prospect can be handed to sales for follow-up.

A common tool in a marketer’s tool box is webinars. More and more, recorded webinars are used for follow-up after the live event is over to attendees and no-shows. In addition, recordings can be included as part of a content marketing program to reach and engage with new audiences. To keep with the continuing trend of leveraging recorded content, the latest version of ReadyTalk for Eloqua includes new recording connectors as well as enhancements to our current connectors, based on customer feedback.

ReadyTalk for Eloqua - Recording Registration Connector

The new recording connectors allow you to:

  • Invite Eloqua Contacts to view a webinar recording via a unique playback url, which then captures recording details like playback date and duration
  • Automatically query ReadyTalk for any new recording registrations and associated playback information even after your campaign has ended

In addition, we made a couple of enhancements to our current connectors:

  • Ability to add email address, first name, and last name as optional output mappings within the Registration Connector

ReadyTalk for Eloqua - Registration Connector

  • Improvements to poll question and answer mapping in the Post-Event Connector to gracefully handle participants who do not respond to a poll question:

ReadyTalk for Eloqua - Post-Event Connector

Are you ready to check out the latest and greatest from ReadyTalk for Eloqua? If you are currently the ReadyTalk Connectors, the updates are available for use now!

Not currently using ReadyTalk for Eloqua? The app is free and available now from the Eloqua AppCloud or you can see a demo

Inside Edition with De Nguyen, QA Engineer

Meet ReadyTalk Engineer De NguyenInside Edition interviews QA Engineer, De Nguyen! De graduated from Wichita State University with a degree in Electrical Engineering and Mathematics and has over 10 years of experience in the tech industry.

1.     Describe a typical day for you at ReadyTalk

I'm not a morning person at all so I'll usually waltz in at about 8:30-8:45 a.m.  I have two daily meetings on my calendar.  The first is at 9:00 a.m. when my project team has our daily standup.  This is where we see what's coming down the pipe and provide status on the things I'm working on.  The standup is never over until someone pokes our Agile Coach, Z. Dub (Zach W.), in the gut and makes him "Hehe" like the Pillsbury Doughboy.  We'll then go to work on what we've committed to delivering in the standup.  At 11:30 a.m., the Lunch Train starts to form and we'll somehow come to a consensus as to where to go for some grub.  There are just so many options in downtown Denver.  At 3:00 p.m. is the second of my two daily meetings. This one is for the Daily Physical Challenge, where we try to see who's the king of the hill for that day's featured task.  This can vary from a simple single elimination arm wrestling tournament, to pull ups, to reverse bear crawls up the seven flights of stairs, to 1 liter beer stein sustained poses.   At 4:00 p.m., someone is bound to fire up Rock Band 3 on the big screen.  I can usually fight the temptation to join until someone queues up some AC/DC.  Then it's GAME ON!  I sync back up with my project team members later in the afternoon to work on lingering issues. I'm usually headed for home sometime around 6:00 p.m. 

2.     Why do you think that ReadyTalk is the #1 company to work for in Colorado?

I could rattle off a dozen reasons why I feel that we're the #1 company to work for (not just in Colorado), but the most important would be the people.  I'm surrounded by people that wouldn't hesitate to help me with anything.  Two are even helping me move later this month!  The managers respect that we are engineers, and that as engineers, we know what we're doing.  They make sure to keep the path cleared for us, to let us do our thing.  It's a very rewarding feeling.  I should also mention that my name is in the hat for a couple of nights in the ReadyTalk ski condo in Winter Park.

3.     Tell us about your favorite day at work…

Scotchtoberfest.  Several of us pooled together to hold a scotch tasting in the Nerd Lounge.  I was able to enjoy several premium scotches with lots of great people. 

4.     If someone were interested in working on your team @ ReadyTalk what advice would you have for them?

We've taken engineering to the Nth degree here, but we still don't know everything about everything, yet.  If someone came in that could help us chip away at that block of missing knowledge, there would be great rewards to be had.  It'd be pretty freakin sweet to have someone come in that totally blows your mind away. Luckily, we're all easily amused. 

Why Hosting a Webinar is like Hosting a Dinner Party

I thought this post was most appropriate considering the massive amounts of appetizers, dinner, drinks, desserts and holiday festivities that area being planned in the coming weeks. My mouth is already watering. party planning is like hosting a webinar, Mad Men styleHowever, those of you that are responsible for the planning these event are probably on the verge of a breakdown. Good luck.

Ok, I kid. Whether you are planning for 10 people or if you are planning an event for 1000 people it's not all that different. How do I know? Well, hosting a webinar is like hosting a dinner party.

Step 1 – Start with the basics and plan one course at a time. A great dinner consists of drinks and appetizers (planning and promotion), main course (the live event, the meat of all your messaging), and dessert (an incentive or a call to action that piques their interest and generates momentum for future events).

The meat & potatoes – you can’t expect a webinar to go off without a hitch if you fail to plan, just like a dinner party flops without the preparation.

Step 2 – Set the table so your guests have a great experience and leave the party wanting more. Your menu and settings should reflect the guests you plan on hosting. You wouldn't serve Tofurkey to a group of hungry meat eaters and you wouldn't dish out stuffing and potatoes to someone on an strict protein diet (sad day when you have to avoid carbs during the holidays). The point being, you must consider the different “diets” that you’re delivering your meal (webinar content) to. Make sure that the message reflects their experience, role, interests and even pain points and that you’ve clearly addressed what you’ll be serving up during the presentation so that if it doesn't resonate with their needs, they can kindly decline (or pack their own lunch and just enjoy the company).

The meat & potatoes – if you don’t give your guests what they’re expecting or what you've promised on the menu, then you may quickly lose their interest and trust. Set the expectation early of what will be covered and deliver accordingly.

Step 3 – What’s a gathering without good conversation? I’m not talking about chit-chat or forced banter; it’s got to be genuine and meaningful. If the conversation is feeling forced, you may have the wrong guests at your gathering. So, how to do you make sure your webinar attendees are engaged? Prepare polling questions and interactive content to spur discussion and gauge whether or not they are in-tune with your presentation. Maybe even think of some questions beforehand to use during the Q&A portion of your web event to spark conversation, just like you’d come with some icebreaker games for a group of party guests (although sometimes the drinks help with this).

The meat & potatoes – good conversation is a must both at the dinner table and in the virtual world where often times your audience never sees you. Since you can’t captivate them with your good looks, you must rely on intelligent conversation so use insight from registration questions, polls and creative content within your presentation. I don’t recommend alcohol-induced discussion for webinars.

Step 4 – Lastly, don’t forget about the leftovers once the party is over…because it’s really never over. Just like a fridge full of Tupperware the following day, you’ve now got a webinar chalk full of content that’s just waiting to be devoured.

The meat & potatoes – think of all the ways you can splice and dice your message so it’s more digestible to the audience that never made the guest list in the first place. Maybe they just prefer a different means of consuming:

  • Cut up your recording into best practice sound bites
  • Embed it on your website
  • Post to your Facebook page
  • Turn the Q&A into a blog post
  • Put links to recordings in email signatures
  • Include it in nurturing or prospecting emails that speak to that particular pain point
  • Tweet, tweet, tweet

So, tweak your viewpoint next time you map out a webinar. Breakdown each part of the planning process just like you would for a dinner gathering. If you’re a master party planner then we’d like to hear how you work your magic. Most epicureans don’t dish out their secret recipes, but here’s one that I think could be a hit at your next event. Cheers!
 

How the American Marketing Association Uses Pre-Conference Effectively

webinar audienceI love going to see new movies in the theater. Of course I want to see the feature, but my favorite part is seeing the previews! I also always get to concerts early to check out the opening act. Imagine going to the movies — getting there early to settle into the best seats with your popcorn — and spending the 20 minutes before the movie starts staring at a blank screen, or getting to the concert early and watching a dark stage until the headliner appears. That's what happens at most webinars!

Yes, I just likened seeing a blockbuster on a house-sized screen to attending a webinar — I am an unabashed Conferencing Geek!

ReadyTalk is proud to partner with the American Marketing Association on their frequent webinars. Recently, they brought the cinema experience to their webinar audiences! During the pre-conference, while the presenters are running through the soundcheck and early-bird participants are logging in on the web, AMA plays a brand new episode of AMAtv, a short video program focusing on upcoming AMA events and marketing best practices and case studies. This provides their eager audience with something to watch (mitigating distraction) and, like a great opening act at a concert, brought some energy into an otherwise static online environment.

The American Marketing Association is on the cutting edge of webinar best practices and they have nicely polished video material, but that is not the only way to engage your audience early! Here are some other suggestions:

  • Rotate through several slides during the pre-conference. Perhaps these slides are promoting upcoming events, new products, special discounts or providing teaser content for the upcoming presentation. These slides should all include some information to assure participants that they are in the right place: "Welcome to the webinar. We will begin shortly."

  • Poll your audience while they wait. Get them clicking and keep them focused on the upcoming webinar by pushing polls throughout the pre-conference. These could be used for data-capture or to gauge interest in certain topics or maybe just to keep them engaged (trivia, surveys on favorite colors or cars or computers).

  • Drive them to your social media sites. Let the splash slide direct people to join in a topical conversation on Facebook or Twitter — run a contest or drawing for new "likes" or "follows" and announce the winners in the introduction of the webinar.

Webinars provide rare opportunities to pull together disparate communities into one place — we urge you to take advantage of every opportunity to engage that audience while you have them and the 15 minutes before your presentation begins is perhaps the best such opportunity!  As Levar Burton said at the end of every Reading Rainbow, "But you don't have to take my word for it," try it for yourself!