20 Questions and Answers from Content Marketing and Webinar Experts

ebook - content marketing and webinar questionsCompanies often spend time talking about ideas, writing blog posts and sharing whitepapers about topics that don’t necessarily align with the
questions you want answered. What if leading content marketing and webinar experts could answer your most pressing questions?
 
Recently, Compendium, a leading content marketing platform, and ReadyTalk, a leading provider of conferencing and webinar services, came together to answer 20 content marketing and webinar questions. The questions came directly from webinar participants; marketers just like you
who wanted practical, actionable advice.
 
The questions ranged from webinar “day-of” best practices to measuring your content marketing success. You can watch the recording of the webinar or you can download the new eBook which compiles answers to the top 20 questions. The experts cover questions that include:
  • Should we create content for someone or content for everyone?
  • What are the top three things to do when starting a webinar program?
  • Are editorial calendars a good idea?
  • What day is a good day for a webinar?
  • Can I reuse content?

Download the eBook now for answers to these and other contnet marketing and webinar questions.

Tips for Advancing Your Eloqua Webinar Programs: Key Takeaways from the 12/5 Webinar

We had a great webinar this week where Jody Mooney from Eloqua, Kaila Garrison from Compendium, and Mike McKinnon from ReadyTalk shared 10 tips for taking your Eloqua webinar programs to the next level in 2013. In case you missed it, here’s a recap of some of the top tips from the event. Want all of the details? You can view a playback of the webinar here

 
Tip #3: Leverage Social at Every Stage
Adding social to the mix throughout your webinar can make a real difference in results. Extend your reach by encouraging your audience to share the event with their network. One of our customers increased registration numbers by 111%, blew away their registration record by a whopping 246 people, and nearly doubled their attendance numbers simply by adding social sharing buttons to their webinar landing page and emails.
 
Add social sharing buttons to your Eloqua webinar landing pages and emails
 
 
Here are a few other ideas for weaving social into your next online event:
  • Increase landing page conversions by offering a social sign-on option for registrants
  • Encourage audience engagement by creating a hashtag for the event, including it on every slide, and asking people to join the conversation on Twitter
  • Make it easy for your audience to share your message by including easily tweet-able statements that concisely communicate key points on each slide
  • Reach a broader audience with your recording by posting it to your blog, LinkedIn, Facebook, and Twitter after the live event
Tip #4: Make “Add to Calendar” Easy
To increase attendance rates as your webinars, be sure to include an ICS file with all of the information people need to join the meeting (including their unique “join meeting” link)  in the confirmation and reminder emails you send from Eloqua. This makes it easy for registrants to add the webinar to their calendar so they don’t forget to attend and very simple for them to join the event with the click of a link in the calendar item. 
 
When Compendium started doing this for their webinars using the ReadyTalk Cloud Connectors, they saw a 15% uptick in attendance rates. Pretty impressive results!
Include an ICS file in confirmation and reminder emails from Eloqua
 
Tip #7: Use Polls to Capture Qualifying Data
Polls are definitely a great technique for keeping your audience’s attention during a webinar, but they also provide an opportunity to learn more about them to help in the selling process. Ask the right polling questions during your webinar and then pull each prospect’s responses into Eloqua to drive lead scoring, segmentation into different nurture tracks, follow-up workflows, etc.  For example, at ReadyTalk, we may ask people how they are using web conferencing in their business and then segment people into sales demo, online training, and marketing webinar nurturing programs based on their response.
 
Use poll responses to segment prospects into different nurture tracks
 
 
Tip #8: Make the Most of the Recording
Creating compelling content for a live webinar takes a lot of time and energy. Extend the life of this content by making the most of your webinar recording. Just last week, ReadyTalk released a major upgrade to our integration with Eloqua. This new version makes it easy to create a unique playback URL for each Eloqua Contact, include it in webinar follow-up emails sent from Eloqua, and capture data on how long that person watched your recording. You can also use the integration to run standalone Eloqua programs to promote your on-demand webinar content.
 
Tip #9: Go Beyond “Thanks” and “Sorry” for Follow-Up
Using Eloqua for post-webinar follow-up opens up a world of possibilities beyond the standard “thanks for attending” and “sorry we missed you” emails that most marketers send today. 
 
Here are a few ideas for more sophisticated follow-up options:
  • Use attendance duration data to trigger more tailored follow-up emails based on how long each prospect attended the event. 
  • Segment prospects into different nurturing tracks based on their response to a specific polling question about their top of mind issues.
  • Increment each prospect’s lead score based on how long they viewed the webinar recording.
 
Enable more sophisticated post-webinar follow-up using Eloqua
 
Now that you’ve seen these tips, what would you add to the list?
 

20 Questions and Answers from Content Marketing and Webinar Experts

 

ebook - content marketing and webinar questionsCompanies often spend time talking about ideas, writing blog posts and sharing whitepapers about topics that don’t necessarily align with the
questions you want answered. What if leading content marketing and webinar experts could answer your most pressing questions?
 
Recently, Compendium, a leading content marketing platform, and ReadyTalk, a leading provider of conferencing and webinar services, came together to answer 20 content marketing and webinar questions. The questions came directly from webinar participants; marketers just like you
who wanted practical, actionable advice.
 
The questions ranged from webinar “day-of” best practices to measuring your content marketing success. You can watch the recording of the webinar or you can download the new eBook which compiles answers to the top 20 questions. The experts cover questions that include:
  • Should we create content for someone or content for everyone?
  • What are the top three things to do when starting a webinar program?
  • Are editorial calendars a good idea?
  • What day is a good day for a webinar?
  • Can I reuse content?

Download the eBook now for answers to these and other contnet marketing and webinar questions.

The Convenience of Web Meetings on Mobile Devices

 

Join meetings from mobile devicesIn an Aug. 28, 2012, digitaltrends.com published an article on smartphone trends. According to the article, smartphones are expected to account for approximately 54% of global cellphone sales in 2013. People are increasingly turning to mobile devices to accomplish the same tasks they could only do on desktop screens before. One of these tasks is mobile web meetings and online meetings.

Unlike a laptop, a smartphone or tablet is truly mobile. This means it can be used literally anywhere there is network coverage, or more importantly, internet provision. Traveling executives can easily use their mobile gadgets to conference with their colleagues in a different country or even continent. There are different mobile web conferencing applications that make this possible.  With the right app, users can invite participants to join a conference, view presentations, exchange messages with other participants and even select emoticons. 

Pulling out a smartphone or a laptop is more convenient than using a laptop, and their screens are easier to read from than the tiny screens of normal cellphones. In addition, their batteries tend to last longer than laptop batteries. For mobile conferencing to be really effective within an organization, a convenient number of employees and employers should have the systems. In fact, with the right type of mobile device, one can even work from anywhere.

With a tablet or a smartphone, the office isn’t the only workplace people can work from. Coffee shops, parks, trains, airplanes and other public places make convenient workplaces as long as one has a mobile device. There are even thousands of apps that have been developed for those who wish to telecommute via their gadgets.

Those who wish to work from any location using their mobile devices should first ensure that they are well prepared for the task. For example, battery can be an issue so spare batteries and travel chargers are necessary. A solar powered charger can also come in handy when all things fail. To avoid unnecessary interruptions, it is prudent to select a quite working area. For somebody who wishes to engage in collaborative meetings, a corner table at a coffee shop, for example, can be more convenient than the one next to the door.

Thousands of apps are available to make all these (working from anywhere and in particular web conferencing) easy. There are applications for storing files, for organizing meetings and even for managing contacts. With a good mobile device, it is possible to work effectively from any place in the world.

Sources

http://thenextweb.com/lifehacks/2011/09/06/the-essential-guide-to-working-from-anywhere/

http://www.digitaltrends.com/mobile/smartphone-market-growing-faster-than-anticipated/

http://www.pcworld.com/article/196629/Phone_Chat.html

 

Driving More Value from Webinar Recordings in Eloqua

While hosting a live webinar is valuable in and of itself, the recording of that webinar provides an awesome opportunity to continue to drive value after the live event. Including a link to the webinar recording in follow-up emails to attendees and no-shows is standard practice and many marketers are starting to use webinar recordings as assets in their content marketing efforts.

Whether you use the recording in the post-event portion of your Eloqua webinar program or market an on-demand webinar as part of a standalone program, how long a prospect viewed your recording is a key indicator of engagement. And, capturing this data in Eloqua opens up a wealth of opportunities for lead scoring, audience segmentation, sales hand-off, and more.
 
With that in mind, ReadyTalk is excited to announce version 3 of ReadyTalk for Eloqua – our free AppCloud app. In addition to instantly updating Eloqua with webinar registration, attendance, and polling data, this new version allows you to automatically capture how long a prospect watched your webinar recording.
 
Now that this important data is in Eloqua, the possibilities are endless. You can increment a Contact’s lead score based on viewing time. For instance, add 1 point if they watched a recording for less than 5 minutes, 5 points for 5 to 30 minutes, or and 15 points for longer than 30 minutes. And, if they watched the entire recording, you may consider them sales-ready and route them to a rep for immediate outreach.
 
Here's a brief introduction to help you get started with the latest ReadyTalk Connectors.

 

Follow-Up after the Live Event

For a live webinar, building this functionality into your Eloqua program is easy:

  1. Add the new ReadyTalk Recording Registration Connector into the post-event workflow before the steps containing your follow-up emails.
  2. The Connector will create a unique playback link for each Contact in your Eloqua program and capture it on the webinar data card.
  3. Then, simply pull this field into your “thank you” and “sorry we missed you” emails sent from Eloqua.

 

Capturing Webinar Recording Data in an Eloqua Program

The new ReadyTalk Post-Recording Connector runs in the background to check for views and updates the webinar data card with playback date and time plus the number of minutes viewed.
 
Webinar Recording Data Card in Eloqua

On-Demand Recording Promotion

You can also create an Eloqua program specifically designed to promote a webinar recording that prospects can view at any time:
  1. Create a new Eloqua program and an on-demand webinar data card.
  2. Include the new ReadyTalk Recording Registration Connector at the top of your program.
  3. The Connector will create a unique playback link for each Contact in your Eloqua program and capture it on the on-demand webinar data card.
  4. Then, simply pull this field into an email inviting each prospect to view your on-demand webinar.
As with the live webinar scenario, the new ReadyTalk Post-Recording Connector runs in the background to check for views and updates the on-demand webinar data card with playback date and time plus the number of minutes viewed. In addition to the Recording Registration and Post-Recording Connectors, the new ReadyTalk Recording Feeder can be enabled to constantly check recordings on a specific ReadyTalk access code for new playback information to import. The Recording Feeder creates new Eloqua Data Cards for viewers with an email address that match an existing Eloqua Contact record.

Learn More

If you are interested in learning more about our webinar platform and our integration with Eloqua, we would be happy to schedule a demo tailored to meet your needs. You can also view a brief recorded demo, access an in-depth Getting Started Guide, install the app, and more from our AppCloud listing. Finally, we are hosting a webinar featuring experts from Eloqua, ReadyTalk, and Compendium sharing 10 tips for taking your Eloqua webinar programs to the next level. Register to join us on 12/5.