The Harlem Shuffle Takes the Plunge: A ReadyTalk Employee’s Son (and Team) Goes Viral

Jared Markham – son of ReadyTalk Audio and Web Conferencing employee Shannon Markham – and the University of Georgia's men's swim team has gone viral on YouTube. This past Monday, the team posted their version of an underwater "Harlem Shuffle" and since then it's received almost 8.5 million views. The video has appeared on the Today Show, Good Morning America, MSN, CNN, USA Today and many other news organizations. Shannon says, "It's been a great bonding exercise leading into their championship season. Go Dawgs!"

This one is a personal favorite of mine – what's your favorite version?

Virtual Meetings – Leading the Green Business Movement

In today’s increasingly global business atmosphere, leaders are spending more time than ever collaborating and innovating across continents. This often requires travel to get key decision makers in front of each other. At the same time, there is a green business movement to reduce the carbon footprint in an effort to preserve natural resources and the earth for future generations. Until the emergence of web conferencing services, these two factors worked against each other.

Web Conferencing Service Makes Collaboration Easy

If you want your business to 'go green' why not nix the travel and instead opt for virtual meetings facilitated through the use of ReadyTalk's web conferencing software? There are multiple ways any business can benefit from the use of virtual meetings to facilitate collaboration and improve efficiency, while simultaneously being responsible for the environment. Here are just a few:

virtual meetings for green businessesVirtual meetings provide accessibility to all. By using an intuitive web conferencing service like ReadyTalk, your business can make sure all members of your team can access the meeting from anywhere there is Internet service available. There is no special software required for participants, just a web browser. That translates to increased participation and collaboration overall. This benefit alone can help your business to become more efficient as communication improves.

Reduces the need for electric-hogging projectors. There’s nothing more annoying or time consuming than trying to run a meeting with a projector. Additionally, projectors use a high wattage bulb which eats up electricity. Instead, virtual meetings can easily be facilitated by way of the web conferencing software right on your computer. This makes it easier for any one in your business to start a virtual meeting and host it successfully. It also means there's no fighting to find an available conference room with a working projector.

Provides participant engagement tools in real time. Hosting a meeting can be difficult if there is little participating from attendees or there is a large amount of material to cover in a short period of time. However, a conferencing service like ReadyTalk can make it easy to get participants engaged through online file and screen sharing, chat capabilities, and even survey response tracking tools.

Records the meeting for documentation archives.  A virtual meeting can be a great way to document the discussion and provide informational materials for afterwards. This is helpful if some of your team cannot attend at the scheduled time, or if you have follow up training to conduct. Use ReadyTalk conferencing services to seamlessly record and edit the meeting.

Modern businesses rely on web conferencing software to conduct meetings virtually, so that they can become more efficient and mindful of the environment. ReadyTalk can provide the web conferencing solution your business needs to experience the best of both worlds. 

What is your company doing to support the green business movement?

NEW: More “Invite Others” Options

 

A few months ago, we told you about Feature Frag.  This three day innovation challenge provided our engineering team the ability to design products that would enhance the ReadyTalk product base. While all the projects were pretty sweet, there were a handful that made it to the ReadyTalk service…a few of which we will explain in a series of posts. A big kudos to all participants for their time and energy, and stay tuned for future product news!

Have you started an on demand meeting and realized that more people need to be invited? It happens all the time.

Hence, the new Invite Others options from ReadyTalk!

 

invite others

With a simple click, this feature quickly generates a shareable link to the meeting. Easily copy and share this link through an instant message or email of choice, without having to default to an unsupported mailbox.

This action considerably speeds up the process of joining a meeting, creating a more efficient and effective experience for your participants.

Learn more about Feature Frag or the other projects that made it into the ReadyTalk service. Any comments or questions please add them to the comments below or email customer care at support@readytalk.com

 

10 Ways Marketers Benefit When Integrating Webinars with Other systems

While webinars are a valuable part of the marketing mix, your webinar platform is inherently isolated from other critical systems – CRM, marketing AMA TV logoautomation, and third-party registration. 

This disconnect presents a number of challenges including less accurate data, more manual work to move data between systems, and delayed follow up.

Good thing many business-critical systems can now be integrated with webinar platforms to eliminate these errors and manual tasks.

Tune in to this AMA TV episode to hear about the benefits marketers can experience by integrating key systems: http://bit.ly/14rOO1s

Webinars near the top of content effectiveness rankings

Today's post is provided by Jerry Rackley, Chief Analyst, Demand Metric. Jerry will be presenting on the ReadyTalk Webinar Series on 2/27 on "Beyond the Slide Deck: Creating and delivering great presentations. Register today.

Content Marketing is a marketing strategy with a lot of cachet these days, and for good reason: it is effective in helping attract and retain customers.  Webinars are certainly a strong plank in the Content Marketing platform, but how strong are they?  The 2013 B2B Content Marketing Benchmarks, Budgets & Trends research report answers this question for us:  webinars rank third in the effectiveness ratings for tactics, just after in-person events and case studies:

The report also reveals that while marketers are using more Content Marketing tactics – 26 different ones are shown in order of frequency of use – there is less certainty about which ones are effective. 

It’s no surprise that in-person events and case studies occupy the top two spots.  Face-to-face encounters facilitate communications that can employ all the senses.  Case studies are great for building credibility, because they describe how a real problem was solved with your solution.  But why do webinars rate third in this comparison, above 23 other forms of content?  I think the answer is obvious:  webinars fully exploit the convenience and value of online connectivity, but can provide the engagement level of an in-person encounter.

Webinars are unique as a form of content.  They are perhaps the most non-threatening form of live interaction and one of the most accessible.  With a gifted presenter at the helm of a webinar, attendees truly engage with the presenter and the message.  Great webinars feature discussion, debate, criticism and commentary to the level that makes attendees feel like participants in the dialogue, not spectators.  After the live session, recorded webinars continue to work as a compelling form of content.

The critical success factors to great webinars are having great content and a capable presenter who knows how to exploit the features of the webinar platform – chat, polls, Q&A and others – to engage the audience.   This gets easier to do as webinar solution providers improve the sophistication of and ease of use of their offerings.

While this research indicates there is uncertainty about many forms of content for marketing, the verdict is in on a few of them, including webinars.  The organization that is not including webinars in their mix of marketing content is forfeiting one of the most effective forms of marketing communications – and one of the easiest to execute.