Take a look at the redesigned Quick Launcher!

With ReadyTalk, meeting has never been quicker!

We just released a redesigned and updated version of the ReadyTalk Quick Launcher. This desktop-based tool is ideal for quickly starting, inviting and joining meetings right from your desktop.

 

The new design of the ReadyTalk Quick Launcher. Easily start, invite and join any ReadyTalk meeting.

 

With Quick Launcher you can:

  • Save time by starting scheduled and on-demand meetings directly from your desktop
  • Invite others to your meeting by copying and pasting meeting details into IM or email
  • Quickly access Conference Center to schedule and view upcoming meetings
  • Start your audio meeting by entering your phone number and be automatically dialed to join.
  • Easily join another ReadyTalk meeting with the 7-digit access code

And with a chic new interface, meeting never looked this sleek.

Don’t have Quick Launcher? Download it today for Windows or Mac. And for more information on other ReadyTalk Productivity Tools, visit the ReadyTalk website.

Tips for Leveraging Webinars throughout the Funnel

Last week, Eloqua hosted an awesome Virtual Road to Revenue event for hundreds of modern marketers. Check out all of the fantastic content from speakers like Eloqua’s Alex Shootman and Toby Murdock from Kapost. I had the opportunity to share some tips for marketers looking to make the most of webinars throughout the buying process. Here’s a synopsis of my advice …

Virtual Road to Revenue

Don’t Try to Be All Things to All People

This is a recipe for disaster! As with any other content, you need to hone in on the audience you want to target before you do anything else.  What’s interesting to one persona is not going to appeal to another. Another thing to consider when planning for your webinar is where your target audience is at in the buying cycle. While webinars can play a role at all stages of the sales process – top of the funnel, middle of the funnel, and bottom of the funnel – the experience needs to be tailored for the appropriate stage to get the best results. Let’s take a look.

Successful Early Stage Webinars

Is the goal for your webinar to fill the top of the funnel with new prospects? Here are a few tips:

  • Focus the topic of your event on an emerging market trend or business problem that is top-of-mind for your target audience. 
  • Take the time to develop meaty content that includes advice that your audience can take away and apply immediately in their daily job. 
  • If you have the budget for it (or friends in the right places), consider bringing in a recognized expert to speak. This will add credibility and cachet to your event, and potentially help draw a larger crowd to hear your message.

And speaking of crowds, don’t skimp on promoting the webinar. Your goal is to attract as many people as possible who fit your target profile. Here are a few things that we’ve found effective for promoting webinars at ReadyTalk:

  • Start a steady drumbeat on social. Begin 3-4 weeks out and increase the cadence of posts as the event date approaches.
  • Make it easy for your audience to spread the word with their peers by including social sharing links in event emails and on the registration page.
  • Leverage relevant partners to help get the word out to their audiences – make it easy for them to do so by providing pre-written tweets.

During the live event, use tools like polling and chat as more than a way to make sure your audience is awake. Take this opportunity to learn more about your audience and gather data that will help you pinpoint sales-ready leads and drive fast, tailored follow-up. And, once your event is over, strike while the iron is hot. Following up quickly after the webinar is crucial to success! 

One “don’t” at this stage? Remember that this isn’t the time to pitch your product – you’ll lose credibility and alienate your audience. Save the product demos for later stage prospects.

Effective Late Stage Webinars

When you are talking to an audience that is further along in the buying process, remember that they are actively exploring solutions and looking for validation that yours is the right choice. Now is the time to communicate specifics on how your product can help them take advantage of an opportunity or solve a pressing business problem. 

Expect a significantly smaller audience for webinars targeted at buyers in this stage. You’re going for quality over quantity here. While you may only have a few dozen attendees, they are further down the funnel and more likely to turn into closed won opportunities.

How can your webinar help make that happen?:

  • Consider having a happy customer share their story on the difference your product made to their business. 
  • Build in time for a brief demo that clearly illustrates how your product solves their top of mind issues. 
  • You can even get really crazy and have your happy customer demo how they have applied your solution in their own environment!

So, what’s a big no-no for webinars at this stage (or any stage for that matter)? Definitely don’t pull the old “bait and switch.” Make sure your title and abstract clearly sets expectations and then deliver on those promises. 

Using Webinars to Onboard & Ramp New Users

Even after you close the deal, webinars can play a role in driving revenue. Use live and recorded webinars as a technique to onboard customers, train them on how to use your product, introduce them to key contacts, explore advanced features, and ramp usage. Over time, this is a great way to upsell and cross-sell existing customers, creating loyalty, customer retention, and revenue growth. 

One piece of advice at this stage? Take the time to create sessions tailored to the needs of different users, even if it means a larger number of very small sessions. Otherwise, you risk losing your audience’s attention while you cover content that isn’t relevant to them. 

While conducting these sessions as live trainings gives you a great opportunity to build rapport with new users and respond to their questions in real-time, it’s also nice to offer the option of on-demand recordings that allow users to consume the content at their own pace.

I’m always curious to learn from other marketers and to hear what’s techniques are working for them. What’s your best advice on the webinar front? You can also view the presentation on SlideShare.

Web conferencing supporting green business?

When going green, internet conferencing is a great way to go. Here are some small reminders why internet conferencing is great for the environment:

Cut Down on Travel

A green business strategy can also be a cost effective one. We are fortunate to live in a time when we can quickly and easily connect with anyone, anywhere. And with features like video conferencing, VoIP, application share and more, collaboration doesn’t stop because of distance. Before spending the money and the emissions associated with travel, think how much you can save with a web conference.  

Leveraging Content

No wasted paper here; record meetings and keep them archived and ready for access whenever needed. Leverage recordings as part of your social media mix, as podcasts, as the basis for other content…you name it.

And the best part? Keeping it all digital means you don’t have to print!

With less travel and less printing, internet conferencing is already helping you save the world. What other ways has internet conferencing helped you become more green?

Feature Friday: Grant Control

Visit the ReadyTalk blog every Friday to learn more about a ReadyTalk feature.  

Why use this feature?

Know that time when group work feels like a giant game of telephone? Directions are incorrectly interpreted and everything is confusing? Yeah, it’s not a great feeling.  

In times like those, grant control is your best friend. This tool allows you to “grant control” to someone else who is then able to access your applications and/or desktop.

For example, if a group of people are collaborating remotely on a presentation, they may be working off of one master slide deck. Instead of having multiple versions, the chairperson of the group can grant control of his desktop to any of the other participants. They can then make edits, without worrying about confusion and inconsistencies.

Another great example is training. Should you need to share your desktop or an application for tutorials, projects, trainings or the like with an instructor, you can easily do so with grant control.

Bottom line, this helps to eliminate the confusion and make your collaboration more productive and efficient.

How to use this feature:

  • Start a meeting
  • In the participants section of the interface, right click on the name of the participant you intend to grant control
  • Hit Grant Control
  • A dialog box will open asking if you want to share your desktop or applications and with which user
  • When complete, you’ll notice your screen change and a dialogue box will say “you are sharing applications”
  • By clicking the green arrow button in the tool bar will allow you to return and stop sharing applications

On a related note, if a participant would like to request for control from the chairperson, he simply needs to right click on the chairperson's name and then hit "Request Control". The chairperson is then notified and can approve or deny the request.The action initates the same function of sharing applications and/or the desktop of the participant.

What is your best example of using grant control? Share with us below.

 

 

OUTSIDE MAGAZINE NAMES READYTALK AS ONE OF AMERICA’S BEST PLACES TO WORK IN 2013

ReadyTalk Rock ClimbingReadyTalk today was named to Outside Magazine’s sixth annual “Best Places to Work” list. ReadyTalk was ranked number five out of 100 selected companies. The full list of the top-ten-performing small, medium, and large companies is available at OutsideOnline.com/bestplacestowork.

Outside’s “Best Places to Work” project celebrates the innovative companies setting a new standard for a healthy work-life balance. The list was compiled with the help of the Outdoor Industry Association and Best Companies Group. The yearlong selection process began with an outreach effort that identified a wide range of non-profit and for-profit organizations with at least 15 employees working in an office in the United States. Participating companies were sent confidential employee-satisfaction surveys and employer-questionnaires to collect information about benefits, compensation, policies, job satisfaction, environmental initiatives, and community outreach programs. The experts at the Best Companies Group then analyzed the results and selected the companies that best enable employees to pursue active lifestyles while also supporting their social and environmental contributions.

Engineering Team OutingThis year’s “Best Places To Work” list will highlight not only the Top 100 companies, but will also spotlight those on the list that offer the best perks, including “Fitness-Friendly” companies, those with the “Best Benefits”, and the “Best Social/Environmentally Responsible” organizations. The list will also pinpoint the companies based on location, highlighting the “Best Places To Work” in the West, the Mountains, the Midwest and South, and the Northeast.

“At ReadyTalk, we take a long-term approach to building a company that is renowned for great products and outstanding customer service.  Healthy, engaged employees are the key to us sustaining success over time,” said Dan King, CEO, ReadyTalk. “Our employees have many passions beyond what they do for ReadyTalk.  We strive to hire people whose passions align with their role in the company, and we also do our best to accommodate people’s personal needs so that our employees can bring their best to work every day over the long haul.”

“We’re thrilled to celebrate all 100 of these forward-thinking companies,” says Michael Roberts, Senior Executive Editor of Outside. “They believe success depends on helping their employees live more active and fulfilling lives. The kinds of benefits they’re providing—free fitness classes, flexible hours, subsidized healthy meals, lots of time out of the office—result in a more productive and engaged staff.”

In addition to traditional benefits, ReadyTalk employees enjoy unique health and wellness perks like:

  • Up to $600 per employee for fitness activities, plus athletic apparel and gear
  • Yoga offered twice a week
  • On-site gym and locker room
  • Wellness programs, including massage, acupuncture and chiropractor, offered in the office
  • Kitchens stocked with snacks, fruits and vegetables

ReadyTalk continues to hire regularly. If you are interested in working at ReadyTalk, visit the careers page.