Top 5 Reasons Online Meetings Can Be Terrifying

Zombie MeetingThis week, in the spirit of, well..spirits, we present some reasons why online meetings can be scary and how you can conquer those fears.

1. Getting into a meeting can be almost as difficult as getting out of a dream with Freddie Kruger.

The ReadyTalk Browser Plugin, removes the dependency on Java, so you will no longer be prompted to update or install Java. Meetings start 10 seconds faster when using the browser plugins (vs. using Java).

2. Your audience or participants are acting like zombies.

You may not want to see them, but you can using our desktop video. And our collaboration tools – chat, annotation, polling, pre-recorded video – were design to spark life into your meetings.

3. The meeting is haunted – in the background you hear voices, echoes, crackling or nothing at all.

Bad audio quality is one of the scariest things you can encounter. Our remarkably clear, easy-to-use, worldwide audio conferencing is backed by Level 3's tier 1 infrastructure so its always available and always dependable. We offer flexible choices from VoIP, on-demand toll and toll-free and operator assisted calls.

4. Darth Vadar and Jason from Friday the 13th have joined your meeting.

Heavy breathers may be intimidating but they can be muted. Learn more about our Active Speaker feature.

5. You're screen sharing and the entire audience knows you are visiting WebMD.com researching "psychotic episodes."

You can share your desktop, or, if you're feeling a little crazy that day you can just share a specific application. And if its your friends that are crazy, close instant messaging if you're sharing your desktop.

Don't allow your online meeting technology to continue to suck the life out of you. Learn more about ReadyTalk's web conferencing.

 

Join our Webinar for Another Look at the ExactTarget/ReadyTalk Integration

In mid-July, ReadyTalk launched an integration with ExactTarget, which is free and available now in the HubExchange App Marketplace. Essentially, our app creates emails and landing pages in ExactTarget with all of the details for your upcoming webinar included. In addition, ReadyTalk and ExactTarget automatically sync registration and attendance data so that confirmation, reminder, and follow-up emails can be sent out of ExactTarget.

During the ExactTarget Connections conference in September, ReadyTalk offered a demo of our integration as part of the App Theater sessions. Since many attendees were unable to attend App Theater due to other commitments, or couldn't make the trip to Indianapolis for the event, we wanted to give ExactTarget customers the opportunity to check out ReadyTalk's app.

To learn more about the ReadyTalk for ExactTarget app, join our upcoming 30-minute webinar on Tuesday, November 5 at 1pm EDT. Register now.

ExactTarget - App Theater Webinar Series

 

You might also be interested in:

The Value of Robust Integration: ReadyTalk Wins ExactTarget Award for Best Use of the FUEL Platform

A Whirlwind of a Week for the ExactTarget HubExchange Launch

ReadyTalk for ExactTarget Application Now Available on ExactTarget's HubExchange

Sourcing the Right Audience for Your Webinar

Plan for your Target Webinar AudienceOne question our event experts get a lot is "how do you source the right audience for your webinar?" For lead gen purposes, targeting the right audience for your webinars is key to getting marketing qualified leads and sales qualified opportunities.

So, as you write your webinar invitation and create the registration landing page, also begin identifying the prospect list sources who have the right qualities. I suggest you segment your demographic by industry, level, department, etc.

This is where marketing automation can come into play. You can significantly improve the efficiency with which marketing and sales drive revenue from your next event by integrating your webinar and marketing automation platforms. ReadyTalk currently integrates with several popular marketing automation and service platforms such as Eloqua, Marketo, Pardot and ExactTarget.These solutions leverage the full potential of your webinar by increasing your sales and marketing productivity and reducing the amount of time spent managing, nurturing and scoring your webinar leads.

For the email broadcast consider these sources for your invitation lists:

  • In-house list – ReadyTalk has a webinar series list of about 10,000 opted in subscribers who receive our monthly newsletter
  • Rent a list (list brokers) – We have used in the past are Netprospex, Data.com, Reachforce, Mintigo, ZoomInfo, etc.
  • Outsource audience recruitment
  • Media partners and strategic partners
  • Sponsors

Important things to consider when making a decision for list sourcing:

  • Do you already have a purposeful in-house list that you have built or acquired? Is it large enough to drive a sizeable audience to your event? Is it fatigued – have they heard all your stories?
  • A profitable, segmented in-house list may provide higher response rates than a fresh list of matching prospects.
  • If you want to attract fresh new “eyeballs” you can look to the many companies that offer lists acquisitions and subscriptions, such as Hoover’s and Dun & Bradstreet, etc.
  • If you are acquiring, renting or subscribing to a list, you need to consider how accurate, how re-usable and what methodology is used in maintaining these lists

Tap into these resources to share links, empower your network to share your content:

  • Social Media – Facebook, LinkedIn, Twitter, User Communities – if you’re a regular member it won’t be considered SPAM
  • Publish your webinar on your blog or website – we've also recently implemented a Hello Bar on our site to solicit registrations close to the time of your webinar. Visitors to your site are likely in your target audience so this is an inexpensive way to get registrations.
  • Have your speakers use their social network to promote the webinar, have them write a blog post or answer questions post-webinar
  • Send a newsletter, post a press release
  • Create partnerships and affiliate relationships who will also post your webinar on their site

We are constantly looking for ways to get high quality attendees to our webinars. Do you have other ways to target the right audience? Please share your successful methods with us below.

Some related blog posts you may also want to check out:

Generate More Qualified Leads with Your Webinars: A Step by Step Approach

Eloqua Cloud Connectors for ReadyTalk: What it Means to a Marketer

Sync Webinar Registration and Attendance Data with ReadyTalk for Marketo

*Image courtesy of Stuart Miles / FreeDigitalPhotos.net

 

Feature Friday: Chat

Visit the ReadyTalk blog every Friday to learn more about a ReadyTalk feature.  

Why use this feature?                                          

As a chairperson, create an active dialogue with participants using chat.

With this feature, broadcast important information to your participants or create a conversation through Q&A. Or choose to follow up now or later with the ability to flag questions as they come in through the queue.

Whether you are moderating the chat conversation, or have someone else manning it for you, the chat feature makes it easy to interact with your participants during your webinar. And best of all, have this information available after your event with a chat report. 

How to use this feature:

  • Start your meeting
  • If another participant will be moderating the chat, promote that person to co-presenter
  • On the left hand side, you’ll see the chat window
  • Type in your chat message and select your recipients
  • To send a chat to everyone click “Broadcast to all.” The service will also default to this setting. Or message a specific recipient by selecting  that person’s name from the list drop down list

This is what the chat window looks like. The green text ""Chairperson to All" means that message went to every participant. The red text shows a chat message that went from the chairperson to a single recipient.

  • If you are moderating the chat function, you are able to manage the influx of questions with the chat management feature.
  • By right clicking on the question, you are able to classify incoming chats as “Questions” or “Answered” and add them to the queue to be answered.

This is what the chat window looks like when flagging a question. From left to right, selecting a question, what it looks like when a question has been answered, and unanswered questions queued up in the "Questions" tab.

 

And that's chat! How do you use chat to enhance your webinars?

What’s the Purpose of a Webinar Kick-off Meeting?

Webinar Kick-off ChecklistBuilding trust.

You've organized your team, picked your topic and selected your speaker(s). Now, you want to take the time to meet and get everyone up to speed, get their buy-in, and more importantly, establish yourself as a leader. The kick-off meeting builds trust among the ensemble, gets them motivated, and ensures they take ownership of their roles and responsibilities.

The Kick-off Meeting Checklist (at right) contains guidelines for meeting preparation, meeting agenda, and post-meeting action items.

BEST WEBINAR DAYS OF WEEK: Tues., Wed., Thurs.

BEST START TIMES: 10 – 11 a.m. PST, 1 – 2 p.m. EST

If you take care of all the smallest details ahead of time, you’ll keep last minute fire drills to a minimum:

  • Get everyone’s landline, email and mobile phone numbers (there may be an 11th hour fire drill).

  • Set up a virtual repository for sharing work plans, presentations, head shots, etc. Some tools include Dropbox or ShareFile.

What do you do in your kick-off meeting? Did we miss anything? Let us know.