Feature Friday: Pre-Recorded Video

Visit the ReadyTalk blog every Friday to learn more about a ReadyTalk feature.  

Why use this feature?                                          

Have a great video that will enhance your content? Make sure to use it in your next ReadyTalk meeting!

Create a more dynamic participant experience by incorporating video clips. Simply upload a video prior to the start of your conference and let your participants enjoy your content in real time.

Supported file formats include flv, mp4, mpeg, swf, wmv, mp3, wav and wma. With the capacity to store up to 10 videos in your Media Management library, you can keep your videos for later use. And when it comes to convenience all video content can be viewed from any computer, mobile device or tablet.

How to use this feature:

  • Log into Conference Center and click the Open Meeting Controls button
  • Under the Insert & Manage section of the bottom toolbar, select Video
  • A dialog box will open. Select “Add New Video”

  • When you have selected your video select “Open”

  • The system will upload the video. When uploaded, your screen will look like this. Although the video will be processing, you are able to close the dialog box.

  • Allow yourself ample time for the video processing. This can be quick or can take up to two hours depending on the size of the video.
  • After it has processed, your video will be available in your Media Management library for future use.

And that's it! What kinds of videos have you used in your presentations? Tell us about it by leaving a comment below.

 

The Value of Robust Integration: ReadyTalk Wins ExactTarget Award for Best Use of the FUEL Platform

 
Last month, I attended my first ExactTarget Connections conference in Indianapolis. What a fantastic event! From a town hall meeting hosted by Salesforce.com’s Marc Benioff and ExactTarget CEO Scott Dorsey and inspiring keynotes by Good to Great author Jim Collins and former Secretary of State Condoleezza Rice to networking with 5K+ marketers and an unforgettable private concert with Imagine Dragons and the Avett Brothers, Connections was top-notch from start to finish.
 
Two other highlights for me were both related to ReadyTalk’s new integration between our webinar platform and ExactTarget …

Intro to HubExchange Session

Ian Murdock, ExactTarget’s VP of Platform, took to the main stage to introduce the crowd to HubExchange – ExactTarget’s new app marketplace. I had the opportunity to join him on stage to discuss ReadyTalk’s integration and our partnership with ExactTarget.  One of the questions Ian asked me during our conversation was about the depth of the ReadyTalk integration with ExactTarget and why I believe robust integration is important. For those of you who have read my previous posts on partnerships and integration, you’ll know that this is a topic that is near and dear to my heart.  
 
ReadyTalk On Stage at ExactTarget Connections 2013
 
Sometimes, companies treat integration as a "check in the box" – they do the bare minimum to be able to say they integrate with Product X. At ReadyTalk, we approach integration differently:
  • We want to build solutions that solve real problems for real users 
  • We dig in to understand users' current pain points and desired workflow 
  • We build integrations that allow users to leverage the strengths of each application
We took the same approach with our ExactTarget integration. Our goal was to allow marketers to leverage ExactTarget's customizability, deliverability, and advanced reporting features for their webinar-related communications while using ReadyTalk to conduct the live webinar and capture valuable behavioral data. Luckily, ExactTarget exposes a lot of their platform via APIs, so this gave us what we needed to build a robust integration right out of the gate. We were able to tie into a number of areas in the ExactTarget platform, including Contacts, Emails, Landing Pages, Calendar, and more.  
 
And this leads me to my second highlight from Connections …

HubExchange FUEL Award

During a Partner luncheon at Connections, ExactTarget announced the winners of a variety of partner awards, including three new awards for HubExchange partners. ReadyTalk was thrilled to win the inaugural HubExchange FUEL Award, presented to the HubExchange partner with the integration that best leverages the functionality that the ExactTarget platform and APIs have to offer.
 
ReadyTalk Wins ExactTarget HubExchange Award at Connections 2013
 
The fact that our application stood out in a field of 60+ integrated HubExchange applications reinforces the value of building integrations that serve end users and leverage the strengths of both platforms vs. settling for a simple “check in the box.”
 
At ReadyTalk, we're committed to continuing to integrate web conferencing and webinar data with other applications to solve real-world problems. What other integrations would make your life easier?

ReadyTalk for Salesforce – Extending our App

We just celebrated two years since releasing ReadyTalk for Salesforce on the AppExchange. We've had a lot of great customer feedback, and based on that feedback, we've released some major product enhancements in that time. As with any application, we can't solve every pain point, but we continue to churn out new features often. In fact, our next release is currently scheduled for November around Dreamforce. I'd like to share with you a few ways we have expanded the scope of our app simply by leveraging the features already available  within Salesforce.

Many of our customers have asked to see their meeting and recording playback history on the Opportunity record in addition to Leads and Contacts. While that feature is not currently available, there is a nice workaround that we've implemented. By creating a custom report link on your Opportunity record it only takes one click to see meeting attendance and/or confirmations for all Contacts linked to your Opportunity's Account. And since it's a custom report, you can pull in any relevant Meeting, Meeting Member, or Contact columns that are important to your org. Same type of report is available for your Recording Playbacks, assuming you sent their invite from Salesforce.


We've also heard from several customers that they would like to notify the Lead or Contact owner when their prospect registers or attends a ReadyTalk Meeting. This is where the beauty of Workflow comes in handy. Assuming you've tied your Meeting record to a Salesforce Campaign, you can setup a workflow rule from the Campaign Member object to send an email directly to the Lead or Contact owner based on specific Campaign Member/Meeting Member statuses, in this case "Confirmed" or "Attended". Again, same logic applies to Recording Playbacks.

Here's an example of how you might set this up:

Another way you might consider expanding your use of ReadyTalk's App is through customized Dashboard metrics. Although we include a Dashboard with the app install, there is nothing stopping you from customizing that to suit your company's specific needs. For example, would you like to encourage your Sales Team to invite their prospects to an upcoming webinar? Or do you want to organize a contest for highest prospect attendance by rep? Or maybe you'd like to see if your Account Managers are inviting their new customers to your online trainings? Based on the ReadyTalk Meeting Member: Created By field, you can create dashboards to track that information. Here are a couple we've built for your reference:

These are just a few examples of how you can take your ReadyTalk for Salesforce integration to the next level. Have any questions on how to do this? Feel free to reach out to us. Have you created any neat add-ons to our app at your company? Let us know and we'll pass it on!

How Many People Does It Take to Do a Webinar?

A webinar ensemble is a cross-functional team that can pull from marketing, sales, and executive departments. Below are the job roles that one or more people may perform.

Webinar roles

 

 

 

 

 

 

 

 

 

 

 

Our ReadyTalk marketing teams hosts its own webinar series for lead generation and thought leadership. We can have as many as 3-4 people helping to successfully put together a campaign. Feel free to contact me directly if you'd like to learn more about how we make it all come together.

For job descriptions and other webinar admininstration tools to start, or get the most from your webinar program, get your full webinar survival kit.

Check it Out: ReadyTalk + Google Calendar

Meetings can be stressful…finding a date and time for the masses of you must include, creating an agenda to ensure the time is productive and well-spent, and following up on next steps to keep the project at hand moving. You don’t want to pile on additional work for yourself (or for those you've invited) by trying to remember what audio and web information you should include for those joining remotely.

ReadyTalk has this for covered for Microsoft Outlook users, and starting today, we are providing some love for Google Calendar users as well. With our Google Calendar Gadget, you can:

  • Start an ad-hoc meeting directly from the Sidebar, which launches web conference controls without having to enter your ReadyTalk credentials
  • Schedule a one-time or recurring meeting that includes all of the information that your participants need to join
  • Include our Dial-Me feature which allows meeting participants to have the audio conference call them directly, and then drop them into the web meeting as well

Google Calendar Gadget - Sample Workflow

Get more details about the ReadyTalk Google Calendar Gadget or just add it to your Calendar now!