Execute Your Webinar Invitation Strategy

Audience recruitment consists of three main steps, beginning with identifying the group you want to recruit to your event. The next step is to create a series of impactful messages to drive registration, and lastly, the development of an intelligent, adjustable “invitation strategy” to attain the optimum number of attendees.

  • Have your invitation approved and signed off four weeks before “Go Live!”
  • Start promoting 2.5 to 3 weeks prior to your webinar event.
  • Send four well-timed email broadcasts (we call them touchpoints). Your first touchpoint is ideally in an HTML format in order to include your branding. However, HTML is more susceptible to SPAM filters, so you have to be open to switching to plain text emails for subsequent broadcasts.
  • We also create text-based invitation emails that our account executives send to select prospects and customers which can be personalized.
  • Once registration is open and invitations go out, track all registration activity daily to ensure you are on track to maximize attendance.

Webinar Invitation Strategy

What kind of cadence has worked for you? Let me know below. For additional best practices on how to create a compelling invitation see Attract the Right Webinar Audience with a Compelling Invitation.

Excerpted from ReadyTalk's ebook entitled Managing the Webinar Life Cycle from Start to Finish. Download your copy today.

 

How to solve Java issues associated with webinars

If you haven't tried the ReadyTalk Browser Plugin, you may be missing out.

The plugin removes the dependency on Java, making it quick and easy for the chairperson and co-presenters to start a webinar. And the best part? Up to 10 seconds faster than before!

Available for Mac (10.6+) and Windows (7+) operating systems, one 15 second download is all it takes.  This one time update will always stay up to date, and will populate all major browsers (Firefox, Chrome and Internet Explorer).

As a best practice, we recommend the chairperson to download the plugin prior to a webinar, as the update can be done at any time. Co-presenters will be prompted to install the plugin when they are being promoted, but we also encourage them to download the plugin beforehand.

For enterprise sized organizations, an IT administrator can install the plugin for all users with a silent install.

Don’t wait…get the download today!

ReadyTalk Scheduler for Outlook Now Syncs with Salesforce

Our customers use several tools throughout their day to make their jobs easier and more efficient. Many of our users utilize Microsoft Outlook to keep track of their calendar and schedule meetings with colleagues, sales prospects, or current customers.   More often than not, that meeting data is not confined to Outlook, especially for a salesperson. The data needs to be updated in their CRM, like salesforce.com, to keep track of tasks and activity associated with a lead. 

The ReadyTalk Scheduler for Outlook makes it easy to send out an invitation with all the information a participant needs to join your meeting, including a link that enables the audio conference to call them directly.  While it’s easy for the organizer to include all of this information with just a few clicks, it’s still a very manual task to update demo or meeting information in salesforce.com.  Until now.

The latest update to the ReadyTalk Scheduler for Outlook automatically passes the meeting details, including registration and attendance data, into salesforce.com with just a few clicks. And even better, the invitation still includes all of the information a participant needs to join the meeting, including the ‘Call my Phone’ link, while automating the transfer of meeting information into salesforce.com.

Here’s how it works:

  • In your settings, make sure your default meeting type is set to ‘Scheduled’

Default Setting: Scheduled Meetings

  • Send the invitation for your online meeting with the ReadyTalk Scheduler for Outlook

Schedule the Meeting

  • Using the ReadyTalk for Salesforce integration, import the meeting (or import multiple meetings at one time) to sync registration and attendance data

Import Meeting into Salesforce

Boom. Done. Move on to the next task as hand.

Oh, and one more thing. ReadyTalk Scheduler for Outlook now supports Microsoft Outlook 2013. Download the latest install today!

Announcing ReadyTalk Simulive!

ReadyTalk is proud to announce Simulive.

A new event services offering, Simulive bridges your ReadyTalk recordings into your live event experience. You can deliver a flawless webinar experience and your participants will never be able to tell the event is partially recorded!

Use Simulive to:            

  • Create a dynamic experience, anywhere-

    • By using the same recorded content you can deliver the same experience anytime, to any audience, in any time zone.
  • Give your marketing resources more mileage-

    • Great speakers can be expensive. With Simulive, record your speaker once, but reuse that same content as often as needed.
  • Present the perfect content every time-

    • Use the most polished version of your recording. If you have someone with a fear of public speaking, then they won’t have to worry about any mistakes with a live audience.
  • Host a flawless event-

    • With the professional, white-glove attention provided by the ReadyTalk Event team, your event will shine.

Simulive is included with any Gold or Webinar Event Package, providing an affordable and all inclusive package at one low price. Or, for an additional fee, Simulive is available as an a la carte offering to any existing web subscription.

To learn how Simulive can create a fabulous event experience contact ReadyTalk Sales today!

How Does Salesforce Do It? Driving Collaboration in the Online Success Community

Salesforce sets the bar pretty high when it comes to success. Much of that success can be attributed to the giant Salesforce Success Community  that now exceeds 850,000 members and continues to grow daily.  It's this group that has found ways to share their accomplishments, research, training, expertise (you name it) to inspire users around the globe on how to effectively implement a product that changes the way we do business.

Are you wondering, "How are those Salesforce ambassadors spreading their wealth of knowledge?" If you  are looking for a way to have a greater impact in the Salesforce Success Community OR would like to learn from the pros that breathe CRM on a day-to-day basis, we've got the webinar for you

ReadyTalk + Salesforce = a natural fit

ReadyTalk has teamed up with the Salesforce Advocacy Program and MVPs to share how User Groups are sharing insight among peers, why and how they that knowledge available to people outside of those groups globally, the ways to leverage the ReadyTalk platform to tie all that information back into salesforce.com itself.

Here are a few things you can expect to learn:

  • How Salesforce User Groups are expanding their  reach with collaborative monthly meetings.
  • Why Salesforce MVPs are integrating an online element into training and certification programs.
  • The benefits of creating live and recorded webinars for thought leadership in the Salesforce Success Community.
  • The power of seamlessly integrating webinar and recording data into Salesforce to drive workflows and follow-up.

So, if we've piqued your interest – sign up for the webinar tomorrow, November 6 at 2:00 ETWe've got three salesforce.com MVPs and the Advocacy Program Manager himself to answer the questions above and any that you'd like to bring to the table.

Curious about ReadyTalk for Salesforce and like to have your background work done before attending an event? (I like that about you, dive into the notes and formulate your own questions to grill the panel). We've provided a great summary of our integration here. Feel free to leave your questions or comments on the post as we'll and we'll queue them up at the live event for our presenters. Hope you can make it!