From “Let’s Go!” to “Go Live!”: Our 8-Week Webinar Project Timeline

From “Let’s Go!” to “Go Live!,” eight weeks of production time to plan your webinar is optimal. Too little time may limit your audience size and the overall production quality. Too much time for planning could cause you to lose your momentum and water down the effectiveness of the webinar results. You may not always have eight weeks in your schedule, and it’s certainly possible to do a webinar in less time as long as you have experienced speakers, engaging content, and are extra vigilant in managing your work plan. This is a very iterative process, and the more time you spend in the planning process the better your webinar gets.

This is a WEBINAR LIFECYCLE TIMELINE showing all the major milestones over an eight week period.

Webinar Life Cycle Weeks 1-8

 

 

 

 

 

  • Week 1: Kick-off Meeting
  • Week 2: Schedule Your Webinar, Begin Invitation Development
  • Weeks 3-4: Finalize Invitation, Begin Sourcing the Right Audience
  • Week 5: Shape Your Message & Create Your PowerPoint, Begin Registration
  • Week 6: Track Daily Metrics, Optimize Promotion
  • Week 7: Perform Sound Checks & Dress Rehearsals
  • Week 8: Webinar Day – Go Live!, Post-Webinar Follow-up
  • Week 8+: Create 19 Pieces of Content from Your Webinar for Content Marketing

Work backwards from your "Go Live!" date and use our webinar project management tool for each of the major milestones in your Webinar Life Cycle.

I'd be interested in hearing how long it takes you to plan your webinars. Or if you're not doing webinars, what you think of the proposed timeline – too long, too short? We've got loads of best practices and templates to make this easier on you.

How Webinars Make Life Easier for Work-from-Home Professionals

Webinars make life easier for work from home professionalsAs a writer, I always want to improve my skills.

But as a freelance writer, I don't always have the chance to travel to attend some of the wonderful seminars and conventions I hear so much about. I've found, though, that I get just as much out of some of the webinars I've attended – I just don't get the hotel ballroom experience and name tag.

Webinars allow me to "meet" some incredible people in my industry.

However, not all experiences are the same. I once took part in a webinar in which the featured writer never showed. Even though we waited. For nearly two hours. Others weren’t what they promised, or technical difficulties – on their end and on mine – prevented me from learning much.

Here are three essentials for the optimum webinar participation experience, in my book.

The right room

This sounds basic, but it's true. During my first webinar ever, I thought I could multi-task. I had no idea what a distraction background music would be. Or a TV in the next room. Or a cat that hadn't been fed. Honestly, I should have refilled my coffee and visited the restroom first, too.

Quiet, distraction-free and comfortable space is a must.

Essentials of your webinar room

  1. A notebook
    I've tried typing notes before, and found it tougher to do during a webinar. I have a second monitor, but I feel as if I'm missing something when I type on it. With a notebook, I can jot notes, or even the time of the webinar, in case there are spots I want to revisit if there's a podcast available.
  2. Pencils, pens and highlighters
    Takes me back to my college days! Call me nerdy, but I use blue highlighter for reference, green for things I want to ask questions about, and yellow for good quotes. Red pen goes in the margins for breakout stuff, and I'll use pencil if I think I'm going to have to erase a lot!
  3. Snacks
    OK, maybe this is just me.

The right Internet connection

Nothing's worse than a shoddy Internet connection when you're knee deep in a great webinar.

I've been there. Back in the days of dial-up, it was a given. Then, I progressed to Internet from my cable provider. Some days, it was stellar. Other days? I couldn't deal with the inconsistency. Even when it was fine, just the threat of it going bad was enough to keep me on edge during the entire webinar.

The right service

Not all webinar services are created equal.

I won't name names, but I've logged in to one or two that didn't go well. Sometimes, the content wasn't what I'd hoped. Other times, it could have been compelling, but the delivery had all the spice of a saltine cracker. Without the salt.

By far, though, the most important aspect for a good webinar is the host. The host can make or break the experience. Colleagues have told me a lot of good things about ReadyTalk webinars, how easy they are to get hooked up with, how professional they are.

With some services, there were times I heard beeps and prompts, but nothing else.

Was I in? Was I out? Sometimes, it was hard to tell.

ReadyTalk webinars have the reputation of being seamless, user-friendly events. Now that I've perfected my webinar room, I feel like I don't worry about anything else but the webinar and what I can gain from it. So, the standards are getting set pretty high. It's how I'm going to grow as a writer.

I'm thinking an upgrade in snacks is in order, too.

 

Elizabeth Phillips is a freelance writer and former business professional who enjoys writing about business and technology-related articles. She can be found productively writing from home in Philadelphia, PA.

 

 

 

Feature Friday: Add to Calendar

Visit the ReadyTalk blog every Friday to learn more about a ReadyTalk feature.  

Why use this feature?

Add your upcoming meeting to your calendar in a few quick steps!

With ReadyTalk, both the chairperson and their registrants can add an upcoming meeting to their Outlook, Google or Lotus calendars. This easy trick takes a few moments, and hopefully serves as a great  reminder, ultimately boosting your meeting attendance.

How to use this feature (As a Chairperson):

  • Log into Conference Center
  • Click the Schedule a Meeting button

  • Input the details of your meeting and hit “Save and Next”
  • On the Marketing Meeting page, under the Next Steps section, choose your preferred calendar under the “Add to your calendar” section
  • Once you select your calendar type, We will use Outlook for this example,a dialog box will open looking like this. Make sure to select OK:

  • The next box to open will contain the meeting details. Select the Save and Close button

  • After completing that step, your meeting will be visible in your upcoming meetings

 

Depending on your choice of calendar, repeat this process for Google and for Lotus.

How to use this feature (As a Participant):

  • If you have been invited to register for a meeting, you will receive an email invitation.
  • From there, click on your preferred calendar section (Outlook, Lotus or Google) and repeat the same steps as outlined above.

 

Have a question or a comment? Give us some love and leave one below.