What to Look for in a Web Conferencing Platform: User Experience

There are several factors to consider when choosing an audio and web conferencing provider. This series of posts explores three items a potential buyer should consider:  user experience, customer experience and cost.

web conferencing experience

Think back to a time when you had a difficulty figuring out how to use a product. You may have found yourself asking questions like…How do I turn it on? What does this button do? Did I just break it?

Everyone has been in a that position at some point. The same principle translates to choosing an audio and web conferencing provider. A report by Frost & Sullivan references user experience as an important part of the decision making process when selecting a provider. A positive user experience includes being easy to use and intuitive, but also reliable.

Easy To Use and Intuitive

From scheduling to starting a meeting, audio and web conferencing should be easy to use.  When this is difficult, it makes the entire meeting process more complicated and much less efficient for the chairperson and everyone else involved.  

Additionally, the service needs to be intuitive, designed in a manner that is almost second nature. If a chairperson would like to gauge the feedback of his audience through a survey or poll, it should be an intuitive process to do so. Additionally, it needs to be easy to upload slides, share applications or use any of the other common features.


Trust in your service provider is a whole category unto itself. If you can rest assured that your product is reliable and something will not go wrong in the middle of your most important meeting, then you have made a great choice. Providers with high uptimes, low outages and excellent customer service should be at the top of the list. Why would you ever want to take the chance where something can go wrong due to an unreliable provider? 

What do you think? What other aspects of user experience are important to consider when selecting an audio or web provider?