New from ReadyTalk – Modern meeting controls and VoIP enhancements

You may have noticed more frequent changes from ReadyTalk lately. In an effort to keep our controls fresh and functional for all of our different users we are continuously releasing changes. The end goal of these projects is to create a more modern intuitive interface that is purpose built for your specific meeting needs; whether they be Collaborative or Presentation oriented meetings. 

The most recent changes are pictured below. We've removed some borders from our meetings controls and redesigned our top row icons to modernize them. We think the look and feel is much cleaner, what do you think? 

icon changes

If you are a VoIP user your participants will get a new set of dialog's which should help them have a better quality VoIP experience on ReadyTalk. We'll be automatically testing their connection quality and letting them know if we recommend them join via VoIP or by dialing in through their phone. 

These are relatively minor changes but there are many more enhancements to come this year. Let us know your thoughts in the comments – if you have any specific requests let us know! 

Comparing the Value of Webinar Leads vs. Email List Leads

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Interested in learning more? Check out these posts:

Feature Friday: Give Wings to your Recorded Content with Mobile Playback

Make Webinars Part of your Content Marketing Strategy with ReadyTalk for Kapost

Drive Value from Recorded Content with Updates to ReadyTalk for Eloqua

Comparing the Value of Webinar Leads vs. Email List Leads

Comparing the Value of Webinar Leads vs. Email List Leads

 

webinar leads compared to email list leads

Over time, marketers have innovated and refined many online avenues for lead generation, but the legacy email list continues to remain a top favorite. Viable alternatives, such as social media channels, have been popular, but 86.7% of marketers still used email lists in 2013 to generate leads, which was an increase over 2012.

Marketers continue to prefer emails as it offers an easy medium to send highly personalized content to a targeted audience at extremely low costs. It costs next to nothing to send an email, and even racking up an email list with opt-ins costs considerably less than most other avenues. The average rate is between $300 and $600 for a business list comprising of 2,500 to 5,000 email addresses, and email lists also make tracking and measurement easy. After all, click-through and open rates make the success or failure of a campaign obvious.

However, as the adage goes, “you get what you pay for.” The very fact that emails costs next to nothing means that it is the spammer’s favorite. The average conversion rate is just 0.12%. Moreover, the chances of a prospect converting by just reading an email are low. It is a constant struggle for the marketer to stand out amidst the tons of spam and irrelevant emails that usually go into the junk folder or the emails are simply ignored. While marketing experts offer many tips, such as delivering highly focused content, making the email visually pleasing and more, a very critical factor is the call-to action.

Marketing pitches or direct promotions to sell no longer work. Today’s consumers are highly aware and either see through the marketing speak, or remain skeptics unless convinced otherwise. While emails might not be effective to generate a qualified lead, they are still a great promotional tool to lead the prospect to other valuable content, such as webinars and whitepapers. A good way to entice interest with an email is to invite the recipient to a webinar. People typically turn to the Internet to learn something they do not already know, and a webinar offers a good medium to showcase in-depth and comprehensive information.

Webinars, in contrast to email leads, are a recent innovation and a highly successful one at that. In recent years, webinars have a 42% registrant-to-attendee conversion rate. In fact, marketers rate webinars as one of the most effective method to convert leads.

By agreeing to set aside anywhere between 45 minutes to an hour to listen to a webinar, the prospect already expresses a strong interest. The marketer then has the advantage of getting the undivided attention of hundreds of prospects for an extended length of time, to offer in-depth and enriching information that can convince them to convert. On the other hand, when a marketer buys an email list, the people on that list didn’t necessarily opt-in to that program. This is also a primary reason why the conversion rates for emails are so low.

Marketers can use the webinar lifecycle as a nurturing campaign in itself, planning to get deeper insights at specific stages. For instance, if a prospect asks a question or answers a poll, that becomes a crucial insight for the marketer. Webinars thus offer the ultimate live interactive marketing opportunity.

Wondering how webinars compare to other lead gen tactics, like trades shows and inbound marketing? Download The Cost of a Webinar Lead for a head-to-head comparison of webinars with other lead generation tools as well as a look at how much webinars should cost. Compared to other marketing tactics, webinars offer higher quality leads and a shorter lead nurturing phase. This means more dollar signs and a happier marketer. Download the eBook to find out how and why the cost of a webinar lead is justified in your marketing budget. 

 

Where did all this info came from? Here’s our reference list:

  1. http://www.digitalbusinessacademy.be/email-rules-and-content-marketing-grows-in-the-year-of-lead-generation/
  2.  http://www.onlinemarketinginstitute.org/blog/2013/06/why-direct-mail-still-yields-the-lowest-cost-per-lead-and-highest-conversion-rate/
  3. http://www.marketingcharts.com/print/direct-mail-tops-email-for-response-rates-costs-per-lead-similar-22395/dma-cost-per-order-or-lead-june2012png/
  4. http://www.demandgenreport.com/industry-resources/white-papers/2359-on24-webinar-benchmark-report.html#.Umcs3pRAQRYhttp://contentmarketinginstitute.com/2013/10/2014-b2b-content-marketing-research/
  5. http://contentmarketinginstitute.com/2013/10/2014-b2b-content-marketing-research/
  6. http://www.readytalk.com/sites/default/files/docs/support-training/ReadyTalk%20Integrations%20White%20Paper.pdf
  7. http://www.marketingprofs.com/charts/2013/11232/the-most-effective-b2b-lead-generation-methods
  8. http://www.adobe.com/content/dam/Adobe/en/products/adobeconnect/pdfs/WebinarHandout_WebinarLeadsTheSalesTeamWillLove.pdf
  9. http://www.marketingcharts.com/wp/direct/lead-gen-in-2013-content-marketing-retargeting-among-fastest-growing-channels-30475/

  

 

Feature Friday: How to Upload Your Video Clip

 

Why Use this feature?

I think it is safe to say that everyone hates when they see the word “download”. And the last thing someone wants when hosting a web conference is to lose the attention of their audience. With ReadyTalk’s Video Clip Playback feature, we skip the need for a download so that your audience views the video clip in real time for a seamless content flow.  The ease of use doesn't stop there! Upload standard audio and video file types in your management library, storing up to 10 files giving you the flexibility to choose from various videos for you your meeting. Use video clip playback to keep your audience engaged with your content to create a greater impact on your meeting. 

How to use this feature?

Once you open up your meeting controls, follow these easy steps below:

  1. Click on the “Insert & Manage”

  1. Select “Insert Video”

 

  1. You can then either “Add New Video” or choose from a video that is currently in your video management library.
    1. When you “Add New Video” you will select a file from your computer that you wish to upload.

 

  1. Next select “Insert” on the video.
    1. Note: While the video is processing, you may close the video management window.

 

Keep in mind…

Processing the video clips may be timely depending on the size and length, so be sure to give yourself enough time to upload your video clips before your live meeting. 

 

It's that simple and easy. Create a rich web conferencing experience with video clip playback today!

The 8 Most Common Audio Conferencing Issues

business_phone_w640Audio conferencing affects every area of business. From customer service to investor relations, poor audio quality is associated with a lack of professional competence. In order to prevent these problems, it’s important to be aware of how and why audio conferencing goes wrong and the effect of such problems on the reputation of a business.

We hear about a lot of audio challenges from prospects looking to move from a competitor’s platform to our audio conferencing service. These typically fall into three buckets: poor volume control, audio transmission issues, and problems related to service operation.

  • According to Vanderbilt University, volume control is the most common cause of audio difficulties. Issues like low volume and audio noise are the top two challenges were see here. To remedy this be sure to look for a provider that can run sound checks and resolve these issues prior to a broadcast.
  • Improper audio transmission can make it difficult to understand or follow a presentation, causing participants to lose focus and become frustrated. Audio delays, line noise and feedback, hollow sound and echoes are the major culprits in this category. One way to overcome this is ensure you can mute participants’ microphones when they are not speaking.
  • Problems related to service operation can be due to settings that are set by the service provider. Complaints include loud or offensive hold music and limited controls for participants.When talking to a provider be sure that you not only have control of the meeting as a chairperson, but that there are features your participants can use to control their experience as well.

Take a look at our full report and let us know if we missed any audio problems you’ve encountered.