New from ReadyTalk – Quick Share My Desktop

New from ReadyTalk – Quick Share My Desktop

Hot off the press – we've just released an enhancement to our Quick Launcher product (available on Windows today and Mac next week). The Quick Share feature enables you to start your meeting directly in Share Desktop mode. We've heard loud and clear that our users want to start desktop sharing as quick as possible to support those quick ad-hoc meetings or sales demos where time is of the essence. We're excited to announce we're now able to provide up to 20% faster desktop sharing launch times with Quick Share. Get started with Quick Share in a few easy steps:

  1. Download the ReadyTalk Quick Launcher
  2. Enter your ReadyTalk account credentials
  3. Check the box next to "Quick Share My Desktop"
  4. Click "Open Meeting Controls"

(Note:Quick Launcher will remember these settings so future meetings will also start in this mode until you uncheck the box.)

As a reminder when you start in Quick Share mode you will be sharing your entire desktop at the start of the meeting. This means participants see everything on your computer desktop. If this is undesirable you can always switch to single application sharing (Window's only). Simply click the share your desktop or individual applications button in the control bar (pictured below) and select your desired application. 

What do you think of this feature? What else would you like to see in Quick Launcher? Let us know in the comments!

Internet-wide Security Risk: How ReadyTalk is Addressing “Heartbleed”

It’s been all over the news: a major vulnerability in the encryption technology used across much of the Internet was recently discovered. The vulnerability causing these issues is known as Heartbleed and has impacted nearly a million websites. 

The OpenSSL Project announced vulnerability CVE-2014-0160, known as the Heartbleed Bug, on April 7. The complete advisory can be found here: https://www.openssl.org/news/secadv_20140407.txt. OpenSSL is the most popular open source cryptographic library and TLS (transport layer security) implementation used to encrypt traffic on the Internet.

ReadyTalk, like many other websites, utilizes the OpenSSL libraries to secure communication between our servers and our customers’ computers. 

At ReadyTalk, we take security seriously and took immediate action to patch the vulnerability in our infrastructure. This step is complete and we are now waiting for a third-party vendor to issue new certificates . Over the next few days we will be deploying these certificates during non-business hours to minimize any disruption to our customers.

We have no reason to believe that your information was ever at risk. However, we highly recommend that you update your ReadyTalk passcode

You can update your ReadyTalk passcode here: https://www.readytalk.com/account-administration/change-your-passcode/update.

If you would prefer, you can also change your passcode via telephone:

  1. Dial your ReadyTalk toll-free number and enter your chairperson access code
  2. Press * and enter your passcode
  3. Select 2 for Account Options
  4. Select 1 for Change Chairperson Passcode
  5. Enter the new passcode (must be at least 4 to 9 digits in length)
  6. Press #

After you change your passcode, be sure to update your Connectivity Tools (Outlook, Google Calendar, Salesforce, Quick Launcher and Lync).

Please feel free to contact your account manager or Customer Care (help@readytalk.com, 800.843.9166) with any questions.

We also recommend this article for more information and ways to protect yourself: http://ow.ly/vEsZw

 

Webinars: The Gateway Drug to a Video Marketing Strategy – Q&A Session Review

We recently hosted a webinar with the video marketing gurus over at Vidyard to dive into the idea of launching a video marketing strategy with the materials most of us already have – webinar recordings. We had a little fun with the theme on this one. With a number of Breaking Bad fans on our marketing team, we decided that we’d run with the idea of webinars as a gateway drug to a video marketing strategy (queue theme music).

We’ve all been on a webinar about webinars before, but not quite with this twist – and Breaking Bad had plenty of twists. Just as Walt walked a fine line (for a while at least) between high school chemistry teacher and impending drug lord, webinars are a jump off point for video marketing when you introduce some creativity. In the same light, the common elements you need to create your ‘product’ (videos) are right at your fingertips. However, to truly get your customers hooked, you have to take your webinars to the next level and deliver an engaging on-demand experience. 

If you’re a marketer and you haven’t put together your video strategy, don’t worry, you’re not alone. Our webinar included a solid thirty minutes just for Q&A on the topic and we still didn’t get to all of the questions. Which also is why you’re reading this blog – you have questions of your own. But wait, how about you WATCH the Q&A instead? In practicing what we preached during the live webinar, we compiled a list of 8 burning questions posed by our audience and answered them in an eight minute video session. So without further ado …

We hope this quick video was just as informative as it was funny (at least we think we’re funny, you may think otherwise). You can also view the entire webinar  with more great questions and discussion from our presenters. With some preparation and basic editing skills you can transform your webinar recordings to take on new life beyond the archive page. And don't forget about the distribution! We touch on this in the video, go back and watch – it's worth the sixty seconds. We hope you can take these tips and begin to build a comprehensive video library, starting with your webinar archives, that will continue driving leads into and down the funnel. 

 

 

Nobody is Watching Your Webinar and How to Fix It

Content is everywhere and in every form – videos, tweets, blogs, forums, whitepapers. I recently read an article that said by 2020 the amount of information on the Web is expected to increase by 600% – 600! In fact, 73% of B2B marketers produce more content than they did a year ago according to a 2014 survey done by Marketing Profs and the Content Marketing Institute. Problem is, how do we break through the volume of information when everyone is in a mad race to produce more? Sadly, most content is completely invisible because it’s not worth seeing.

Webinars also happen to fall in the bucket of content types. As with any other form, marketers put a lot of time and resources into the creation of a webinar. However, webinar fatigue has slowly crept in and getting yours noticed has become increasingly challenging. Tired of the same old webinar format? Time for a #webinarwakeup call

The secret of getting your content viewed by more people isn’t always about producing more, but rather thinking outside of the typical template. What’s digestible? What does your audience want to hear vs. what you want to talk about? Do live attendance numbers even matter as much now?

This month, we are teaming up with the content marketing experts at Scripted on April 29 @ 1:00 EST to cover some fresh approaches to the traditional webinar format and the content that you’re presenting. We’ll discuss:

  • Crafting webinar content that gets you leads vs. just views
  • New webinar format ideas to not only capture registrants, but attendees
  • How to crowdsource your next webinar topic
  • Webinar inception – developing mini segments within your live event to repurpose into additional content afterward

Now it's time for you to participate – reply to this post or use the hashtag #webinarwakeup on Twitter to send us your burning questions, or even tactics that you've found successful to combat webinar fatigue. We'll be using these questions submitted by the public to shape each section of our presentation. Don't forget to register for the webinar!