Delivering the Right Content At the Right Time

At ReadyTalk, marketers usually come to us seeking help with their webinar programs. From an educational perspective this seems simple enough – deliver webinar content and all is well. But, as is often the case, things are never so simple. What we realized at ReadyTalk was that, while marketers are coming to us for webinar help, the type of help they all need varies.

In order to build out an effective educational program, we needed to understand the most common webinar problems a marketer is seeking to solve when they turn to ReadyTalk. After much deliberation and brainstorming, we decided that there are 4 common webinar issues that ReadyTalk is called upon to solve from perspective customers. The 4 common webinar problems stated from the prospect point of view are:

1. How can ReadyTalk help me streamline my process and make it easier to manage and conduct webinars?
2. How can ReadyTalk help me lower my webinar cost per lead?
3. How can ReadyTalk help my webinars generated more qualified leads?
4. How can ReadyTalk help me intergrate my webinars into my marketing automation platform?

With these 4 webinar issues in mind, we starting sorting our education content based upon the problem and then the buyer phase they represented. The guideline being the more the content referenced ReadyTalk the further down the funnel it was tagged. With content organized by problem and phase, we are able to identify what issues the prospect is interested in learning about and delivering more of the same content.

In the next blog post, I will talk about the delivery system we used to make sure the prospects are seeing the content they want, when they want it.

How One Company Increased Webinar Leads by 15%

Since moving to ReadyTalk, the average attendance rate for Profiles International’s webinar attendance rate has improved to 59 percent, up from 41 percent with the previous vendor.

Profiles International offers assessment solutions that enable organizations to select the right people and develop them to their full potential. They work with clients across the employee life cycle to enhance the productivity and performance of individuals, teams, and organizations.

Increased leads with webinarsWebinars play in an important role in Profiles’ marketing programs for attracting new clients. From the first introduction—a webinar invitation—to the follow up activities, every step of the webinar needed to be polished and well executed. After all, for many attendees, this is the first interaction with your company and your brand. You want to put you best (digital) foot forward.

For years, Profiles used ReadyTalk to power their demos and collaborative meetings. After a series of problems with their webinar vendor, Profiles moved their webinar program to ReadyTalk as well.

They immediately began experiencing an improvement in attendance (and the resulting sales leads). They also were able to create a new revenue source by offering continuing education credits (a tuition-based program).

“As soon as Profiles International started using ReadyTalk webinar services, it was able to expand its offerings. The marketing team had long wanted to produce webinars for continuing education credit, but couldn’t do so because the former webinar service was unable to individually track the exact time each attendee signed into and out of the event.”

Profiles recently partnered with us to author a case study on their experience using ReadyTalk, “Meeting the Challenge of Lead Generation: How Profiles International Builds Demand with Webinars.” They walked us through the criteria that was essential to their program. Reliability and customer service were obvious inclusions, but there were also a few surprises. Easy-to-map data fields and the ability for co-presenters to control their own slides were two features they cited as essential to their webinar quality.

Take a look at the case study to learn about new ways you can improve your bottom line with webinars.

New From ReadyTalk: iPhone Mobile Audio App Favorites

New From ReadyTalk: iPhone Mobile Audio App Favorites

Who Wants to Remember Conference Numbers and Codes?

No one, actually.

Have you tried to join an audio conference call on your mobile phone sitting in traffic?  We’ve all done it and it’s not pleasant.  You have to look up the number, find the access code, find a piece of paper, write down the number and access code and then dial the number, enter the access code, say your name and press pound.  This takes precious minutes away from joining or starting a meeting and is a very frustrating process to do from your mobile phone.

Now with ReadyTalk’s new “Join Favorites” feature for the iPhone app, you can join meetings quickly by adding audio conferencing call-in numbers and access codes to your favorites in the ReadyTalk app.   Click on the “Join Favorites,” assign a name to the conference number and code and “Save as Favorite.”  Then when you need to join a call in the future, simply select the name from your favorites and you will be on the call with a few easy button selections.  Join meetings quickly without having to remember dial-in numbers and long access codes enabling you to start and join meetings on time, without all the hassle.

Enter the meeting information, select “Save as Favorite”

Enter the meeting information, select “Save as Favorite”

 

 

Enter the name of the meeting or person (this is what will be displayed under Favorites)

Enter the name of the meeting or person (this is what will be displayed under Favorites)

Go to “Join Favorites” and select the name of the meeting you want to join

Go to “Join Favorites” and select the name of the meeting you want to join

 


Download the app today from the App Store.
If you already have the app, it should auto-update or you can update it manually by visiting the App Store updates section. And let us know what you think by leaving a comment below.

 

 

ReadyTalk’s Admin Hero, Brent Downey, Recognized as salesforce.com MVP

Brent Downeysalesforce.com has more than 104,000 customers; 2,100,000 subscribers; 1.1 million members contributing to their community; and 2,290 apps on the AppExchange.

How does salesforce.com consistently provide valuable insight and expertise on its ever- advancing, award-winning technology? How do they effectively share ideas and communicate best practices within a community so enormous?

The salesforce.com MVP Program recognizes the top 1% of Salesforce Community members from around the world who engage and enrich the community experience by leading local user groups, maintaining blogs, presenting at events, answering questions and building meaningful relationships to help others succeed.

Brent Downey, a recent addition to the ReadyTalk team in the role of Salesforce Platform Manager, has been recognized for the 2nd consecutive year as a Salesforce MVP. A self- proclaimed “Salesforce super fan,” Brent serves as co-leader for the 200-member Salesforce Denver User Group. He also maintains a blog for Salesforce Administrators called Admin Hero where his goal is to “Help Salesforce Administrators Everywhere Become Workplace Heroes.”

Brent holds both Salesforce Administrator and Advanced Administrator certifications. He deployed Salesforce to a global sales team in 26 countries and 10 languages during a 3-year project with his previous company. Marc Benioff follows him on Twitter and Ring Lead named him a Top Influencer You Need to Follow.

When he isn’t working, he and his family enjoy camping, fishing and hiking the Colorado mountains. He’s a sucker for a good joke,and loves a good beer.

ReadyTalk views Brent as a tremendous asset, both for getting the most out of our internal instance of Salesforce and for helping our customers get more value from our ReadyTalk for Salesforce app. As a company, we continually strive to solve customer problems through on-going development and enhancements of our integrations. Brent will be putting his extensive knowledge of the Salesforce platform to work helping us find new ways to leverage webinar and online meeting data within Salesforce, while at the same time providing insight and suggesting improvements to our ReadyTalk for Salesforce application.

Connect with Brent on Twitter @brentdowney, or LinkedIn.

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Common Webinar Myths Debunked

Top 8 Common Webinar Myths ImageThere are a lot of misconceptions about webinars. They’re expensive, people never show up, something always goes wrong – you get the picture. But we know webinars are a great lead generation tactic that provides companies with high quality leads. Consider these myths debunked in our new e-book, The Top 8 Common Webinar Myths. Here’s a little sneak peek into  Myth #8….

People Never Attend.

When you host a webinar it’s important that you manage your attendance expectations. While you might have a lot of registrants, that doesn’t automatically, convert into attendees. Furthermore, there are other registrants who might have something come up, but still want to attend, so they watch the on-demand webinar.

According to the 2013 Webinar Benchmark Report, only 42% of registrants attend the live event. This is almost exactly what we see at ReadyTalk as well.

So, what can be done to increase that percentage?

If you’re seeing a low registrant-to-attendee conversion rate, there are a couple of ways to increase attendance rates:

• Promote a giveaway that will occur during the event.
• Send a reminder email within 24 hours of the event.
• If they simply can’t attend, send a follow up email with access to the recorded webinar.

You can download out this e-book and more at our new resource center on readytalk.com.

How do you increase your attendance rates? Tell us below.