5 Marketing and Webinar Jokes

Once a month, I team up with our training expert Shawn for a Tools and Best Practices session. These  sessions are designed to help customers understand how to better use a features in a way that leads to meetings that are more productive and webinars that are more engaging.

If you’ve ever attended a live training session with Shawn, then you know he’s high energy. I think he was a radio DJ in a past life and never fails to entertain. He is notorious for bad jokes and I quickly fell into the role of straight man—setting him up for the perfect delivery these corny jokes. When the audio lines are open, you can literally hear the audience groan (followed by smirking).

I figured that if we were going to be delivering jokes that we should at least aim to make them relevant. I asked our Summit Club customers to share some of their favorite jokes. Bonus points for the ones that related to webinars, web conferencing, marketing, training or meetings.

marketing jokesHere are five of our favorite marketing and webinar jokes:

Q: What’s a pirate’s favorite marketing metric?

A: ARRRRRRR-O-I

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Q: Why can’t a lead date a religious marketer?

A: Because she’ll always be trying to convert him.

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Q: How are online trainers like spiders?

A: They are always stuck on WEBinars.

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Q: Why did the marketing couple decide not to get married?

A: Because they weren’t on the same landing page.

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Q: Where does a marketer go to find their best leads?

A: The target market.

And two bonus jokes…

My grandma still isn’t sure what I do all day. She doesn’t quite understand that marketing is about more than advertisements and pretty pictures. So, for grandma, I’m throwing in a couple of non-marketing jokes…

Q: What kind of underwear do clouds wear?

A: Thunderpants.

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Q: How do you make a tissue dance?

A: Put a little boogie in it!

Your turn…

Think you can do better? Share your favorite marketing-related joke below. Keep it clean!

Many thanks to our awesome customers for sharing their great sense of humor and having patience while we try out some new (bad) jokes—Heather  Shelton, Truman Tang, Alea Kilgore, Debbie, Kira Sparks, Reena Chudgar, Cassandra Jowett, Justin Gritzmacher & Susan Saurage-Altenloh

Why the Cost of a Webinar Lead is Justified Within Your Marketing Budget

Our jobs as marketers are tough. We wear a lot of hats within our organization, from handling social media to managing conferencinMarketers wearing many hatsg planning. We’re expected to maintain a low cost per lead, but we have limited resources and budget. We are responsible for managing multiple lead generation tactics on a daily basis, along with having a great understanding of the technology being used. All the while, we are supposed to bring in more marketing qualified leads (MQLs) that can be transitioned to sales qualified opportunities (SQOs). It gives me a headache just thinking about it!

Marketers use an average of 14 different lead generation tactics to attract prospects.While all these might reach different segments, one of the major struggles of our job is to find the right balance of managing these tactics for the largest return on investment (ROI).

Our daily activities might include promoting our brands through several content marketing platforms, but the ultimate goal of our jobs is lead generation, plain and simple. The true ROI for our efforts is realized when we can have an actual conversation with our prospects that provides value, instead of simply pushing content their way. And we’re evaluated on how quickly we can have that interaction and pass it on to sales.

According to the Content Marketing Institute, 62 percent of all B2B markets now use webinars to prospect or nurture leads.This real-time interaction provides an intimate feel with the brand by directly connecting prospects with the marketing team. When compared to other lead generation tactics, the overall cost of a webinar lead is generally higher. However, webinars deliver more qualified leads and have higher conversion rates, leading to a higher ROI in the long run.  In essence, webinars provide an opportunity for marketers to interact with highly engaged, targeted prospects and increase the likelihood of a sale.

It is our philosophy here at ReadyTalk that quality of leads is better than quantity of leads. Higher quality leads translate to a shorter lead nurturing phase, more dollar signs and a happier marketer. And webinars are one of the best tactics for lead generation efforts to pay off. This whitepaper discusses how and why the cost of a webinar lead is justified in your marketing budget. Let me know what you think.

Webinar Leads vs. Social Media Leads: How do they compare

Webinar leads compared to social media leadsLove it or hate it, no marketer can afford to ignore social media. In what has been the fastest growing trend in recent years, web users have embraced the social media revolution, using channels such as Facebook, LinkedIn, and Twitter. They are not just connecting with other people, but they are also using social networks to glean prospects, gain first-hand information and reviews, and even make purchases.

Needless to say, marketers have used social media to identify leads who may be interested in their product or service offering. And their efforts seem to be delivering results. Research by Wishpond estimates that 77% of B2C businesses have generated leads through Facebook, and 34% of marketers have generated leads through Twitter. In fact, 20% of marketers have even closed deals on Twitter. Social media is catching up with B2B marketers as well. 84% of B2B companies now use social media. 90% of them use Facebook, and 47% of them use LinkedIn. Furthermore, 77% of B2B marketers have acquired customers through LinkedIn, 60% have acquired leads through blogs, 43% have done so using Facebook and 40% using Twitter.

Overall, best in class companies generate 3 times the leads through social media, compared to average performing companies. Social media provides almost double the total number of leads compared to other popular channels, such as telemarketing, trade shows, direct mailings and PPC.

While it is a great way to generate new leads, what ultimately matters is nurturing such leads and eventually converting them. Social media leads convert 13% higher compared to the average lead conversion rate. However, this does not mean that the marketer can simply afford to relax after a new prospect has liked the social media page. Conversions, by definition, are different in social media terms as opposed to web conversions. A conversion for social media could mean simply following a company on Twitter, compared to a conversion of downloading a whitepaper, which is viewed as a more qualified leads.

Success depends largely on the take-away offered by the social media engagement. Marketers offer a variety of engaging content, ranging from product reviews, latest news, eBooks, contests, and more, through their social media page to keep prospects engaged. Another effective way to advance them up the marketing lifecycle is by inviting them to live events and webinars.

Comparatively, when someone signs up for a webinar, that lead is considered highly more qualified than someone who simply liked a post on Facebook. A prospect is devoting their time to listen to a webinar, and the marketer has the undivided attention of the attendees to use that time to educate, inform, charm, and captivate them to convert to a demo or even a sale. Invitees to a webinar are usually highly committed prospects who are willing to set aside quality time to hear out the marketer. For the marketer, the higher the number of webinar attendees, the better, because the chances of more people converting to a sale or a conversation are greater.

Successful engagement in a webinar requires asking questions and conducting polls to engage with the audience. 54% of all webinars involve questions, and 34% of all webinars have polls. Marketers use the information gleaned from these activities to engage with prospects at a personal level, such as with one-to-one feedback after the webinar. Using social media to invite attendees to a webinar makes the task of the marketer much easier. Social media engagement would provide a cue to the marketer on where the prospect stands in most aspects.

Social media has proved itself as an effective tool to generate leads, but webinars are providing a more qualified lead, plan and simple. Smart marketers should leverage the power of social media to nurture leads, but promote webinars to really gauge how qualified the leads are  from social media, and nurture them further within the customer lifecycle.

Compared to other marketing tactics, webinars offer higher quality leads and a shorter lead nurturing phase. This means more dollar signs and a happier marketer. Find out how and why the cost of a webinar lead is justified in your marketing budget in The Cost of Webinars whitepaper. Download the whitepaper today.

The Cost of Webinar Leads whitepaper

Reference:

http://socialmediatoday.com/socialbarrel/1596276/using-social-media-lead-generation-infographic

Social Media As a Lead Generation Machine

http://www.marketo.com/lead-generation/

http://marketing.hanapinmarketing.com/acton/attachment/3199/f-0099/1/-/-/-/-/2013%20State%20of%20Paid%20Search%20Report.pdf

http://www.demandgenreport.com/industry-resources/white-papers/2359-on24-webinar-benchmark-report.html#.Umcs3pRAQRY

2014 B2B Content Marketing Research: Strategy is Key to Effectiveness

“Do you really get something out of all of those business books?”

I read a lot of business books on leadership and management.

A lot.

Business Books

Recently a co-worker asked if I really get something out of each of them. It offered me an opportunity to stop and articulate why I think it is so important to continue to expose myself to materials (books, articles, video, etc) on management and leadership. Even if that means I end up reading over the same ideas presented in a different model, with its own corresponding vocabulary.

Boiled down, I think there are three reasons that people in leadership positions (formally recognized or not) need to be regularly checking their understanding in this area.

The first applies to every area of life: Important topics deserve multiple perspectives. This is not only to expose yourself to the different sides of things, but to the different models that are used to understand them.

I know myself enough to know that when I encounter a new way of looking at something, I spend some time engrossed in that perspective and see everything through that lens. I know that directly after reading an exciting new presentation of How Things Really Are is NOT the time to decide that we need to Do This New Thing. Rather, it’s a time to examine my context in light of this new perspective and see what learning it brings. It doesn’t become the model du jour, it becomes another tool in the toolbox.

The second reason I like to keep abreast of new materials is because leadership is about using yourself to move others to action. Which means that fundamentally it is about managing yourself. Whether it’s a single unit of work, a project, a department, or a business, the challenge is the same – how do you get the best from the people doing the work?

Do you naturally dive in and start problem-solving? Do you ask questions, and then immediately provide the answers? Do you give ambiguous impressions of your priorities to your team? Are meetings more or less productive when you are in them?

How do you know?

The are many things needed to build an empowered and effective team (delegation, feedback, communication, team-building, mentorship, etc) but there is one commonality running through them: you. Knowing more about how your attitudes and behaviors affect others can have significant impact. Learning about common leadership / management pitfalls, and combining it with real-time feedback from others, can help identify where you can be better.

Lastly, though I start out with the best intentions with my team, I often revert to trying to solve all the problems myself (we call this ‘the fun part’ around ReadyTalk) or dictating how things have to be. I know that empowering my team to solve problems and to own the solutions is the best thing to do. I know that this is the way we get creativity, buy-in, ownership and opportunities for professional growth. I know this…but still fall back to old habits.

I don’t know about you but acknowledging something about myself (e.g., when I get excited I tend to start cutting people off in a conversation) doesn’t mean I will reliably spot the signs and cease the behavior going forward. It takes different exposures, explanations, and feedback to change my behavior in a way that makes me (and ultimately my team) more productive.

The urgency of the every day tends to move me away from those practices that best empower the people around me…I need to return again and again to remind myself to get out of the way.

Top Three Options for Delivering Your Webinar Content

Developing quality content for training, sales and marketing programs takes time, energy and money. When you’re researching a webinar provider make sure you have the flexibility to deliver the content in any way you choose. In this post I’ll break down the methods you should be looking for – Live, Simulive and On-Demand – when searching for your next webinar provider.

Live Web Event or Webinar

Your webinar is “live” meaning there’s a presenter (or presenters) on the other end speaking to participants in real-time.

Benefits: You can engage with your audience using polling, live Q&A, chat and pre-recorded video. With some platforms you will be able to see how long a participant attended to gauge their engagement. Look for a provider that tracks interaction during a webinar so you can use that for lead-scoring purposes.
Risks: This method presents operational risk because it is in real-time. Be sure you have vendor support for audio checks, dry runs, and an event manager on the line to ensure a flawless event. Scheduling can be tough and webinar fatigue has set in. Live attendance rates are now about 40% of registration rates. Be sure you can easily record and edit the event so that registrants can watch at their convenience.

Simulive

This is “kind of-live” or also known as Simulive. It rebroadcasts your pre-recorded event as if it was happening live, but your participants can’t tell the difference. If you add a live operator introduction and then conduct a live Q&A session at the end you can reinforce the illusion.Top Three Options for Delivering Your Webinar Content image 1

Benefits: Simulive is a cost effective, efficient way to reuse and repurpose your webinar content without all the logistical hassle. It’s a great solution for multiple speakers if you have difficulty coordinating everyone’s busy schedules. If you want to deliver the same quality experience, every time, to different audiences in different time zones or are looking to demo your product flawlessly this is a great choice for you. Plus, it enables you to get the very best return on all the time (and potentially money you spent on a speaker) on your live event. One more bonus? Because the important content is already recorded, most of the operational risk is removed.
Risks: You’ve got to start with a professional, crystal clear recording. Be sure that your provider offers the very best audio options and the ability to easily edit your recording. Another potential risk? During the Simulive broadcast the presenter cannot stop, pause and engage with the audience.

Recorded Webinar available On-Demand

Think on-demand movies. You want to watch a show when it’s convenient right? So do webinar viewers. Embedding and distributing your recorded webinar is cost-effective way to leverage your content, reach new audiences and significantly improve the original event’s ROI. Recorded webinars should be available for download in a variety of industry-standard file formats (.mp3, Flash, .wav, or high-resolution .mp4) so viewers can watch them anytime, on any device.

Benefits: A recording removes all operational and scheduling risk. It’s easy to distribute and syndicate through social media, podcasts and RSS feeds to reach new audiences. And you can generate leads long after your meeting or event has ended. Look for features like the ability to promote and syndicate content through Facebook, Twitter and LinkedIn. Integration with popular marketing automation platforms will enable you to view how long someone has watched the recording for lead scoring purposes. Recording technology that doesn’t require a viewer to download any software to view the recording is also a key factor to look for.
Risks: The recording has to be good quality. And for presenters, there’s no opportunity to engage with your audience.

Be sure to plan ahead and combine all three options for really important web events you know you’ll want to reuse, repurpose and redistribute. If you’d like to learn more about webinar best practices or ReadyTalk’s webinar services, please request a demo. We offer the flexibility to ensure every web event you host is flawless – no matter which delivery method you choose – Live, Simulive or On-Demand.