A Customers Perspective: Using ReadyTalk for Tech Training

Today’s post is provided by Kelsey Harms, a computer specialist with the Illinois Education Association. IEA is a ReadyTalk customer and Kelsey is a power user. She shares some of her tips below.

Have you ever needed to be able to show your users how to do something instead of tell them, but found you weren’t in the same office? With staff in over 20 offices spanning the state of Illinois, we at Illinois Education Association used to have that problem.

That’s why the absolute BEST feature of ReadyTalk, in my opinion is the Share Desktop feature. Here at IEA, we utilize the share desktop feature to conduct short tech training to our staff. Having the same tech training in each office is extremely cost ineffective. Using ReadyTalk for these tech webinars, we’re able to reach more staff, increasing more technical skills.

With the share desktop feature, I can have short (usually 15 minutes or less) demonstrations where our users can see my screen and I can talk them through a difficult or particularly interesting technology issue. Our staff then isn’t self-conscious about asking questions using the chat feature, and is able to participate and help guide the training event.

So, how are we doing it?

• Schedule a tech webinar every two weeks
Our Top 4 Best Attended Topics:

1. Outlook – overlaying multiple calendars, scheduled delivery of messages, moving email to offline storage

A Customers Perspective Using ReadyTalk for Tech Training Image 1
2. OneNote – what is it? Why should I use it? Saving emails from Outlook, planning agendas, using in meetings, shortcuts, password protecting, side notes, built in OCR functionality
3. Excel – cell formatting for reports, sparklines, transposing tables, saving workspaces, word wrapping, alphabetizing, custom autofill lists
4. PowerPoint – using slide sorter view, templates and themes, rolling list of credits

• Promotion – email the schedule (about 6 topics at a time), then email reminder 15 minutes before the webinar

A Customers Perspective Using ReadyTalk for Tech Training Image 2
• Record – use ReadyTalk’s built in recording features to record the live webinar and post to our website for those who missed it or those who need to repetition to learn best
• Promotion – Promote or tease the next webinar before concluding the live event and during the Q & A session

A Customers Perspective Using ReadyTalk for Tech Training Image 3
• Follow Up – Once the recording is converted, email the attendees a link, along with a handout that shows what was covered with step-by-step information.
• Re-Use – Combine multiple webinar recordings and handouts to create online courses

Using ReadyTalk to fill in the gaps between live training has really benefited our staff. Even better, our staff has been begging for us to continue this online professional development. When was the last time your staff begged for more webinars?

A Customers Perspective Using ReadyTalk for Tech Training Image 4

Kelsey Harms is a Computer Specialist with the Illinois Education Association. She holds a bachelor’s degree in Computer Science and has completed the coursework for her Master’s degree in Computer Science. She is the computer trainer training both in-person and online courses, assists users with technical issues on help desk and is responsible for the IEA Online Learning Portal. You can find me on LinkedIn – http://lnkd.in/MxxUBy

Learn more about Illinois Education Association here: www.ieanea.org https://twitter.com/ieanea

Growth Through Marketing and Innovation: How Peter Drucker Shaped ReadyTalk

Peter Drucker Marketing InnovationThose who know me well know that I read a lot of business books. Besides Jim Collins, the books and articles by the late Peter Drucker have probably had the most profound impact on how I think about management and leadership.

Of late I have been thinking a lot about Peter Drucker’s aphorism that “the purpose of a business is to create and keep a customer.” More fully, Drucker said, “Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”

When Drucker references marketing, he is talking about the fundamental need to deeply and completely understand the customer. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” Drucker maintained that effective marketing should render selling unnecessary.

Peter Drucker Keep a CustomerThese quotes from Drucker have had me thinking about two things.  First, I see how easy and natural it is in a growing company to lose focus on the paramount activities of marketing and innovation. We hire many supporting – and important – roles in a business beyond just those outwardly directed at marketing and innovation. And as people, it’s in our nature to try and expand our roles, whatever they are, and do them to the best of our ability and to continue to see them grow.  Without overarching leadership focus, our supporting roles, which are costs, can take on outsized importance and this typically comes at the expense of marketing and innovation. As CEO, I even find myself contributing to this when I sponsor new company initiatives via our HR and OD functions or through finance or administration projects. While investing in the growth of our people is extremely important, as is understanding our business metrics, so too is finding the right balance between investment that helps people grow while not directing undue time and energy away from the crucial activities related to innovation and marketing.

The second thought has to do with the role of marketing as it relates to our need to deeply understand customers. As Drucker points out, business only happens on the outside of the four walls of a company. Marketing defined as gaining deep customer understanding isn’t the sole purview of the marketing organization. In highly successful companies, this will be happening in ALL departments; processes and tools to develop and share this understanding will be ever evolving and expanding.  And yet, it strikes me as a common organizational tendency to focus more and more inward over time as a company continues to grow revenue and hire more people.

So as we build ReadyTalk, it’s worth applying Drucker’s insights about marketing and innovation on a regular basis.  We should be vigilant and regularly ask ourselves “is this activity in line with our long-term objective to create and keep a customer?” If we can’t affirm that without hesitation, it’s probably worth reconsidering altogether.

How focused is your organization on the notion that the purpose of business is to create and keep a customer? What does your leadership do to keep this top of mind? I’d enjoy your thoughts.

New from ReadyTalk: Pause Desktop/Application Sharing

Keep Presentations Professional with Pause

Have you ever wanted to pause screen sharing in a meeting to do things on your system without showing potentially confidential information?

As a chairperson or co-presenter, with pause, you will be able to do just that and you will have a better user experience and deliver a more polished presentation.

In the screen sharing tool bar, a pause button has been added. This button enables you to freeze the screen sharing session on a specific screen and allows you to navigate around your desktop without your participants seeing what you are doing. When you are ready to share again you simply click the button.

 

Simply select pause to pause screen share.

 

Select play to continue sharing your screen.

Give it a try for yourself! Try it for free. And let us know what you think by leaving a comment below. 

 

 

 

 

New Functionality for ReadyTalk for Salesforce Users

The ReadyTalk team continues to add new features to our Salesforce application to create additional efficiencies for our customers when using the two applications in their day-to-day activities. This release of the ReadyTalk for Salesforce app is primarily focused on the salesperson and includes the following enhancements:

New Functionality for ReadyTalk for Salesforce Users Image 1

• Opportunity Record Integration: You can now schedule or start meetings and share recordings from a Contact, Lead, Case or Opportunity record.

New Functionality for ReadyTalk for Salesforce Users Image 2

• Auto import of meetings: Meetings scheduled outside of Salesforce, whether from ReadyTalk Conference Center or Microsoft Outlook, are automatically tracked in Salesforce.

What does this mean for a salesperson? More minutes in the day to focus on what’s important…giving a great demo and getting closer to winning that deal. If you want some more details, take a look at the Salesforce Integration page, or ask your ask your Salesforce administrator to download and install ReadyTalk for Salesforce app.

ReadyTalk in the Community: Mountain Range High School MESA / FTC Robotics Team

Mountain Range High School MESA / FTC Robotics Team

In 2013, ReadyTalk’s Charitable Contributions Committee started a great relationships with the Mountain Range High School MESA / FTC Robotics Team. ReadyTalk employee Samantha Mizzi found out about the team from a former coworker who was lamenting how hard it was to get his company to donate to the team. First thought – ReadyTalk to the rescue!

After some quick introductions, Scott Schankweiler (teacher/mentor for the team) and a handful of MRHS students visited the ReadyTalk office to present to our Charitable Contributions Committee. ReadyTalk’s Charitable Contributions Committee (CCC) is an employee-driven committee that allocates $80,000 each year to support numerous local non-profits. The CCC members were impressed with the polished, well-rehearsed presentation about what the team has accomplished so far, and some of the things they could achieve with a little financial help. The after school program was running with no outside funding. The committee decided to donate $2,000 to assist in sending the team to compete for the National Championship in Oregon. They ended up winning first prize with their prosthetic arm! We were proud to see they competed in the ReadyTalk Geek shirts we had provided.

Mountain Range High School MESA / FTC Robotics TeamJust last month, the MRHS team was back in the ReadyTalk office with more news on their achievements. In one year, their participation doubled, and with the donation were able to afford kits for 2 teams of students. The CCC decided to support them again for the competition this year to help purchase a 3-D printer which will be used to build robotic parts. We look forward to continuing this positive relationship and celebrating these young people’s achievements now and in the future!