15 ways to know it’s time to break up (with your conferencing provider)

The road to a fulfilling, enduring conferencing partnership is almost always littered with a few attempts that turned out to be bad technology experiences, poor customer support interactions and with partners who just don’t care if your meetings and webinars are flawless or even work for that matter.

Sometimes you know for sure when it’s time to break up. But other times you’re not so sure. Should you hang in there and give it a chance? Or should you move on so you don’t squander precious time, energy or possibly ruin your reputation? Here are 15 indicators that, yes, it’s time to move on and seek better conferencing partner:

Break Up with Bad Meetings and Webinars1. Questions keep coming up in your head. It’s natural and healthy to evaluate a provider at critical times, but don’t ignore those nagging concerns that are trying to tell you something.

2. You’ve lost that lovin’ feeling. If you no longer love the way that service performs or you actually have said that you hate it, it might be time to move on.

3. People nearest to you are expressing concern. If several people sound the alarm about your conferencing partner, it’s wise to at least take it seriously.

4. You no longer have trust. Trust is the glue that holds the partnership together. If the technology has let you down and you can no longer trust it will work every time, it’s probably time to re-evaluate.

5. You wonder about your provider’s financial health. Are they a start-up? Will they be around next year?  What happens if they go out of business?

6. You’ve realized you don’t have the same goals anymore. Sometimes two good companies simply have goals and ambitions that don’t complement each other’s and may even be the opposite of each other.

7The two of you differ on important aspects of conferencing. If you have significantly different perspectives on how a meeting or webinar should work, it’s best to find a provider whose convictions more closely align with your own.

8. Your partner is living in the past. Take note if the other provider talks often about the glory days of past achievements, how wonderful their archaic interface is or is held back by old acquisitions. Thriving partnerships live in the present and plan for the future.

9. You’re not communicating well with each other. If you and your provider struggle to have a live conversation when you need to or maybe they never answer the phone, the relationship will surely suffer.

10. Unresolved conflicts.  Two companies learn to manage their conflicts thoroughly and efficiently so that harmony prevails most of the time. Partnerships fall apart when conflicts don’t get resolved. Partner with someone who cares.

11. Your features don’t matter to your partner. If you have five or six major features that interest you, it’s a good idea to find a provider who shares two or three of them. The more features you both think are important, the stronger your relationship will be.

12. You’re walking on eggshells. No partnership is going to reach its potential unless both partners are authentic. Were you promised conferencing technology that is supposed to work and then it let you down repeatedly?

13. The pet peeves have piled up. The way people conference day in and day out can be a big problem or no problem at all.  If people can’t join your conference easily, can’t hear you, or the audio drops that can become very annoying and even detrimental to your business.

14. You don’t feel supported.  Are you able to reach out 24x7x365 by live phone, chat, or email when you need it most?

15. You have wandering eyes. You find yourself checking out other conferencing providers and realizing it may be because you feel something significant is lacking in your current partnership.

If any of these sound familiar, it’s time for a change. Sign up today for a ReadyTalk free trial and fall in love with a new web conferencing company.

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Volunteers in Action: ReadyTalk helps out with Clothes to Kids

ReadyTalk Volunteers at Clothes to Kids DenverReadyTalk recently had a chance to make our third visit to an awesome organization called Clothes to Kids! We brought along 10 volunteers to help kids and parents shop for clothes before the winter months fully kicked in. Each child in the family had a chance to select five pairs of new socks, five pairs of new undies, five shirts, five pants, a jacket, and a pair of shoes. In addition, everyone in the family had a chance to pick out extra items such as books, baby clothing, belts, suits, ties, gloves, hats, scarfs or mittens.

In the past, ReadyTalk has participated in the Undie500 clothing drive for new underwear and socks to donate to Clothes to Kids. This year we did a general clothing drive at the office where we collected all types of clothing. We gathered everything from children’s winter clothing to new shoes for the season. While all of the families were shopping, our volunteers helped straighten the clothing racks, organize shoes, check-out families when they were done shopping, and helped sort clothes that had been recently donated. 

After a rewarding day of work the ReadyTalk volunteers had a chance to grab lunch as a group at Lark Burger…it has become a tradition for our volunteers to eat there after volunteering at Clothes to Kids. I personally enjoyed myself because not only was it a great way to give back to the community, it was also a really fun way to get to know my co-workers that I don’t typically get to talk with.  I definitely plan on going back next year!

If you would like to find out more about Clothes to Kids, visit them on their Facebook page or their website: http://clothestokidsdenver.org.

 

Debunking Webinar Myth #8: People never attend webinars

Debunking Webinar Myth #8: People never attend webinars

webinar mythsAgain, when it comes to webinars, it’s important that you manage your expectations. While you might have a lot of registrants, that doesn’t automatically convert into attendees. Furthermore, there are other registrants who might have something come up, but still want to attend, so they watch the on-demand webinar.

Tweetable alert: According to the 2013 Webinar Benchmark Report, only 42% of registrants attend the live event.

If you’re seeing a low registrant-to-attendee conversion rate, there are a couple of ways to increase attendance rates:

  • Promote a giveaway that will occur during the event.

  • Send a reminder email within 24 hours of the event.

  • If they simply can’t attend, send a follow up email with access to the recorded webinar.

How do you increase attendance to your webinars? Share your stories in the comments section below!

This concludes the debunking webinar myth series. If you’d like to read about all of the webinar myths, download “The Top 8 Common Webinar Myths” ebook below.

 

We know there are a lot of common misconceptions about webinars. They’re expensive, people never show up or something always goes wrong. But we also know webinars are a great lead generation tactic that provides companies with high quality leads. So, why all the bad press?

We’re here to debunk the most common webinar myths. Download “The Top 8 Common Webinar Myths” ebook to learn more:

download ebook now

 

 

 

Debunking Webinar Myth #7: Webinar promotion is expensive

Debunking Webinar Myth #7: Webinar promotion is expensive.

free webinar promotionThis is one of those myths that perplexed us the most. We live in a world dominated by the Internet. Marketers can drastically increase registrations and decrease cost by using tools online and promoting socially. Most of these are free!

Tweetable alert: Webinar promotion can be free (besides staffing costs) if you utilize your blog, email and social networks to promote effectively.

If you’re on a budget, then make the most out of the resources you already have:

  • Schedule social media updates to promote the webinar up until the live date.

  • Schedule and write blog posts over time.

  • Send out a promotional email to your subscribers to increase registrations.

  • Share the webinar details in relevant LinkedIn discussions and groups.

What’s your favorite cost effective way to promote your webinar? Share your stories in the comments section below!

Stay tuned for the next post in this series about webinar attendance.

 

We know there are a lot of common misconceptions about webinars. They’re expensive, people never show up or something always goes wrong. But we also know webinars are a great lead generation tactic that provides companies with high quality leads. So, why all the bad press?

We’re here to debunk the most commo​n webinar myths. Download “The Top 8 Common Webinar Myths” ebook to learn more:

download ebook

 

 

 

Everybody writes – why you should care about content marketing

Everybody writes – why you should care about content marketing

Webinar with Ann Handley - Everybody WritesAt the end of each year, I like to look back and see if the predictions the experts forecasted for the “hottest trends” at the beginning of the year were accurate.  To do this, I run a highly scientific experiment where I Google, “2014 marketing trends.” The returned results gleaned lots of buzzwords, but one that seemed overly prominent was content marketing.

If you’re not already familiar, content marketing is the art of communicating with your customers and prospects without selling. Traditional marketing doesn’t cut it anymore. Modern consumers aren’t making decisions based on advertising, instead their looking for information that meets them at their point of need.

Content Really is King

So back to my search. The first search result came from Forbes and is written in July of this year.  Their number one prediction says, “Content Marketing will be bigger than ever.”  This article goes on to state businesses are struggling to measure the ROI of their content marketing campaigns, which means it will be important as we transition into 2015 to insure these efforts are aligning with the larger goals of the organization.

The second result came from Smart Insights, where they utilized a poll of their user base, asking them to identify the top trends. With an overwhelming majority, those polled identified content marketing as the most significant commercial digital marketing trend for 2014.

And, based on the flurry of emails I’ve received on the subject of content marketing for the past several months, I think this trend is here to stay. Content marketing is taking over. Marketing teams should be ready to make it an integral part of their strategies into 2015 and beyond.

Creating Good Content

But just creating a bunch of content isn’t good enough. You want to insure you’re producing content that appeals to your audience. It’s important to create the informative content that will help move your buyer through the sales cycle.

Ann Handley, a best-selling author and content marketing expert, certainly gets it. And we’re lucky enough to have her sharing her tips and tricks for creating ridiculously good content in an upcoming webinar on November 13, 2014 at 1pm ET. Join us to learn:

  • A practical approach to create ridiculously compelling and competent content
  • How to give your audience the gift of your true story, told well
  • Why traditional marketing techniques are no longer enough

As one of the hottest topics for 2014 and beyond, we hope you can join us to learn ways to maximize your content marketing strategy into the New Year. Register now.