Debunking Webinar Myth #6: They’re boring and not interactive

Debunking Webinar Myth #6: They’re boring and not interactive.

webinar mythsEvery form of entertainment has a few bad apples, but that doesn’t mean that every production is terrible.

If you’ve ever been disappointed by a bad movie, then you know what we’re talking about. When it comes to webinars, don’t let your audience down. Webinars can be highly educational and interactive with the proper engagement tools in place, including surveys, polls, Q&A, additional content and more. But one of the most important aspects of your webinar is an entertaining speaker.

Tweetable alert: In a recent survey, 48% of people said that webinars were less enjoyable when there was a poor presenter.

Plan ahead and create surveys or polls that will pop up during the webinar and allow attendees to interact by asking questions (to be answered at the end). But more importantly, either hire a guest speaker with a good track record or rehearse with a team member and have an outlined presentation. It will go better if the presenter feels relaxed and can add their personality to the presentation.

Stay tuned for the next post in this series about webinar promotion costs.

 

We know there are a lot of common misconceptions about webinars. They’re expensive, people never show up or something always goes wrong. But we also know webinars are a great lead generation tactic that provides companies with high quality leads. So, why all the bad press?

We’re here to debunk the most common webinar myths. Download “The Top 8 Common Webinar Myths” ebook to learn more:

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Debunking Webinar Myth #5: Everyone is doing webinars so they aren’t effective

Debunking Webinar Myth #5: Everyone is doing webinars so they aren’t effective.

Webinar MythsOn the contrary, everyone is doing them because they work – you just need to stand out from the noise. Your goal for conducting a webinar should be to provide value to your target audience, and with a captivating topic and a great speaker, this shouldn’t be a problem.

Tweetable alert: According to Ascend2, of the lead generation tactics available, webinars are the second most effective type of premium content for marketers.

If you want to stand out from the crowd, then try conducting a webinar series of at least three webinars and look at the results over time. Here are some best practices to follow:

  • Have a marketing plan in place so that you can generate as many attendees and registrants as possible.

  • Research common best webinar practices to improve your results.

  • Focus on quality leads instead of the quantity of leads.

What was your most successful webinar? Share your stories in the comments section below!

 

Stay tuned for the next post in this series about webinar interactivity.

 

We know there are a lot of common misconceptions about webinars. They’re expensive, people never show up or something always goes wrong. But we also know webinars are a great lead generation tactic that provides companies with high quality leads. So, why all the bad press?

We’re here to debunk the most common webinar myths. Download “The Top 8 Common Webinar Myths” ebook to learn more:

Download ebook
 
 
 
 

Debunking Webinar Myth #4: Something always goes wrong with webinar technology

Debunking Webinar Myth #4: Something always goes wrong with webinar technology.

MythsThis is definitely one of the biggest complaints in the industry about webinars. Webinar technology is clunky, you never know if it’ll drop the call or people can’t download the application. It can be a nightmare.

Sure, sometimes, technology can cause problems and get in the way of a great webinar. But it does not have to be this way, and a lot of companies and individuals don’t have problems conducting webinars (especially those who are using ReadyTalk!). Most of these companies are doing dry runs and rehearsing the webinar before the live event.

Tweetable alert: In fact, 90% of people believe that webinar technology is not difficult to use. And they’re right.

If it seems that something always goes wrong with your webinar, then here are a couple of suggestions for improving the webinar experience:

  • Always, always, always have a plan B. If the technology isn’t working, have another way to call in, have a print-out of your slides or a backup co-presenter.

  • Most webinar platforms have operator-assisted options for extra assistance. Request this option when you schedule the webinar.

  • Switch webinar providers.

Webinar after webinar, people rave about their ReadyTalk experiences. ReadyTalk’s web-based interface has no downloads, software updates or tech hassles before joining a conference. We take the “something always goes wrong” worry out of the webinar equation.

 

Stay tuned for the next post in this series where we talk about why everyone is doing webinars.

 

We know there are a lot of common misconceptions about webinars. They’re expensive, people never show up or something always goes wrong. But we also know webinars are a great lead generation tactic that provides companies with high quality leads. So, why all the bad press?

We’re here to debunk the most common webinar myths. Download “The Top 8 Common Webinar Myths” ebook to learn more:

webinar myths
 
 
 

You Are Always On Stage

Your phone rings. It's a user. Not just any user, but the one that seems to talk for hours about nothing and can't seem to remember where the home button is on his iPhone.

You sit there staring – trying to decide if taking the call is a good decision.

Time has stopped while you contemplate. You answer the phone and in anticipation of the conversation you're about to have, your face and palm meet.

#whysfdcadminsdrink

We have all had experiences like this. Every Salesforce Admin has at least one user who just dances on your last nerve. In fact, I bet you have that person pictured in your mind right now. Did you just get a chill down your spine? Yeah, me too!

The Role of Salesforce Administrator is Changing

The role of the System Administrator is very dynamic. Gone are the days when the admin only created users, reset passwords and created a new field here or there. Today's Salesforce Administrator needs to be multi-dimensional. We are change agents

System Administrators MUST be able to analyze data, run projects, propose solutions and build complex processes. At the same time, we are responsible for the adoption, training and maintenance of the tool. Our communication style has to adapt to our audience because in most cases, we communicate with everyone from the CEO to the very end of end-users.

This is a complex job. So how do you do it all? By winning fans and building advocacy.

A Real-Life Story

In my previous organization, I allowed for users to schedule 30 minutes with me to have a one-to-one training. The goal was to use these training opportunities to create self-sufficient users.

As I got onto the phone with a user, there were issues. I spent the first 20 minutes of the call trying to get him logged into Salesforce before realizing that he was seeing a cached version of the login page but wasn't actually connected to the Internet. (Face-palm)!

After nearly 40 minutes on a call that was supposed to last 30, we finally get the ball rolling and begin the training. The whole time, my close friend Felicia Mullison (a.k.a. Marketing Rock Star) was IM'ing me trying to figure out what was going on. She was amazed at how I was able to keep my composure and remain patient.

I later explained that however frustrating the call, it was my job to provide excellent service. This was my customer and every customer expects and should receive exceptional service.

Creating Fans

This one interaction created multiple fans throughout the organization. Not only was the user grateful for the time I spent with him, but he told his peers about the great service I provided and suggested that they call me too. Those that heard the conversation learned something from it too creating even more fans.

The Customer Rage Study has been around since 1976 and looks at the effect of consumer satisfaction. According to the CCMC (the group that runs the study), in 2013, customers were three times more likely to spread their dissatisfaction compared to those that had a satisfactory experience.

Three times!

Let's look at some basic math to see how fans are created.

Pain Overcome = Fan

People who overhear fan (peers, managers etc) = Fans²

Fans² + Continued Effort to Listen & Learn = Faster Organizational Change

Winning fans and getting them to talk about you is KEY to your success. If you aren't building fans, you are creating dissatisfaction. You cannot create change or even drive adoption if users are dissatisfied with you.

On-Stage vs Off-Stage

Being on stage is hard. It's an always on sort of mentality. You must remember that in every moment little ears and eyes are upon you. You are creating disruption through Salesforce and the way that you act on stage will have an impact on how others respond to those changes.

In every moment you are either winning fans or inciting a riot. How you speak, what you write, how you show tension, what non-verbal language you use is HEARD. What is it saying?

Just because you are on stage doesn't mean you can't get off stage. However, you need to plan a safe place to get off stage.

A safe place where you can regroup, vent and be human for a little while. For me, this was at a Starbucks about a mile from the office. I would meet with a trusted colleague and vocalize anything that I needed to get off my chest. She was also able to be off stage with me. It was like our own little therapy session.

The key is that your off-stage location is away from the places and people where you need to be on-stage.

Next Steps

Remember that every interaction matters and will drive change and adoption, or create a riot. So, what to do with this information?

  1. Find a safe place where you can be off-stage.
  2. Write down 5 ways you need to change your interaction style to build fans. Don't be afraid to ask others to help you with this point. Outside feedback is invaluable.
  3. Begin your transformation right now and don't forget, it's never to late to begin again…again.