3 Reasons We Succeed at Webinars

3 Reasons We Succeed at Webinars

Hosting a successful, high profile web event can be a challenge, but, if done right, it can strengthen a company's brand awareness and build credibility. When it comes to having a successful event, planning, knowledge and entertainment value are your biggest assets to ensuring your webinar will be a success.

At ReadyTalk, we beli3 Reasons We Succeed at Webinarsve that webinars produce a higher quality lead. We continually test, adjust and adapt so that our web events will be successful. Here are three reasons we succeed at hosting webinars:

 

1. We plan ahead.

Web events require planning, and you need about 6 to 8 weeks of prep time before the live event to get everything ready. Good webinar hosts optimize planning efforts because effective planning leads to productive meetings, which is valuable for both your and the other participants. Believe it or not, webinars, from a prospecting, can be more beneficial than face-to-face meetings due to an organized agenda, while face-to-face meetings can result in a 60 percent productivity loss due to the lack of or open-ended structure.

When planning a web-based event, we always make sure to do the following:

  • Finalize the topic at least 6 weeks in advance and create an outline for the webinar about 4 weeks in advance.
  • Set up a landing page where people can register for the event about 4 weeks in advance.
  • Have a custom image created that can be used for promotion purposes. It should include the name of the webinar, the time and date, a clear call to action and your logo. As a bonus, include headshots of the presenters.
  • Create a webinar promotion plan that includes social media, blogging, email marketing, etc., then execute the promotion plan, starting 3 weeks before the event.
  • Create and finalize the slidedeck a week before the webinar so I have time to review and rehearse.
  • Run through my checklist a couple of days before the live event so that I can focus on the topic!

Unproductive meetings translate into $37 billion in annual waste. Host webinars on strategic topics and plan ahead so that you can offer your prospects, clients and partners the most bang for their buck in a short period of time.

Bonus tip: Create a schedule for monthly or quarterly webinars so you won’t miss an opportunity to provide more value.

Additional resources: View our “Webinar Planning Best Practices” infographic to read some more tips for webinar planning. And stay tuned for our upcoming “Webinar Prep Checklist” piece coming out later this year!

 

2. We strategically pick our topic.

When developing a topic for the event, you will obviously see the most success when you host webinars on topics that will be valuable to your audience. Your subject should benefit both the audience and your company, but it should also be educational instead of a sales pitch. Think of yourself as a professor instead of a brand advocate in this instance; let your knowledge do the work for you.

Here are some specific tips for attracting the right audience and creating the right topic:

  • The topic of your webinar can be general or very specific, but be clear on what you’ll be covering and the level of the content you’ll be covering (i.e., beginner, intermediate, advanced).
  • Make sure you identify the target audience in your promotional pieces so that you attract the right kind of registrants for the event. For example, if you are hosting a webinar on “5 Ways to Increase Blog Subscriptions,” call out marketers or bloggers so they know the event is geared towards them. And remember: It is better to have less registrants and a more qualified crowd then more registrants and leads that aren’t a good fit.
  • On average, only 33 percent of people who register will actually attend your webinar. To avoid this, create multiple dates on the same topic to optimize the attendance rates.

Bonus tip: Ask optional qualifying questions on the sign-up form for the webinar so that you can further qualify the lead before the event. Even if they can’t make it to the event, you can still gather some information about the lead so that you can segment them appropriately for future marketing or sales communications.

Additional resources: For even more information on webinar lead generation, watch our 50-minute, intermediate webinar on “Maximizing the Lead Gen Impact of Webinars.”

 

3. We know how to keep an audience’s attention.

The overall goal of the event is to get a specific point across to your target audience, essentially leading them to a conclusion that will also encourage them to buy your products or services.  If your webinar isn’t keeping the audience’s attention, then your message and a potential sale could be lost.

A way to build excitement during the event is to have a compelling speaker. Make sure to invite a speaker that is an expert in the topic being discussed, and don’t be afraid to partner with other companies in order to do this.  When booking or picking a speaker, look for the following qualities:

  • Someone who is quick on their feet: Many times, the audience might ask an unexpected question or you might experience a technical difficulty. The presenter needs to be able to handle those situations with grace so that the webinar continues to run smoothly.
  • Someone who is funny: Humor is always an effective entertainment tactic. Find someone who is effortlessly funny and who will make it fun for attendees.
  • Someone who is a good public speaker: Most of the time, if your presenter is a good public speaker, then they’ll be viable candidate for a webinar presenter.

Bonus tip: If you feel that the attention level in the event is lagging or the attendance is dropping, then create a break and add in an opportunity for a Q&A.

Additional resources: Want some general tips on giving a webinar presentation? Download our “20 Content Marketing & Webinar Answers” eBook to learn more.

 

We continue to succeed at webinars because we conduct them on a regular basis and refine our tactics as we learn more about what’s effective. Use these tips to generate more qualified leads for your business and create some brand awareness.

If you’re interested in learning more about ReadyTalk, download our “Why I Love ReadyTalk” PDF to see what our customers love our product. 

 

Valentine’s Day is Coming! Time to Rethink Those Relationships.

Valentine's Day BreakupYes, it might be awkward to do it right before Valentine’s Day, but why wait?

How many of you are sitting in a conferencing relationship right now that you’re not happy about. Are you just going through the motions?

You know you don’t love your provider anymore; you know you’re not into working with them anymore and you know they are no longer meeting your needs, but yet you don’t want to break up with them before Valentine’s Day.

So, will you go through the motions through this holiday of bad audio calls, sitting on the phone waiting for support or even losing prospects and clients due to bad meetings or webinars?

Here’s the deal: It’s never a good time to break up. It’s never a good time to look at your provider and have to break it off with them. Whether it’s Valentine’s Day or right before that spring vacation you were going to take, you’ve got to be honest.

If you’re sitting in a relationship right now that you’re not happy with, break it off. Why celebrate Valentine’s Day together? Why bear the moments of having to spend another month with them? Why make them feel like maybe the relationship has a chance to survive, especially if the relationship hasn’t been good?

Here’s how you break before Valentine’s Day: You do it the same way you break up the rest of the year. You’re honest with them. You’re honest about what you want and why it’s not working out. Don’t rehash how great it was in the beginning. You don’t need a replay of what went wrong. If you’re at the point of breaking up, I’m sure you’ve already had endless conversations about why the relationship is going wrong and who’s to blame.

You’re both to blame. You’re both at fault, and you both need to step up to the plate. So you need to have the talk. You need to talk to them — whether it’s Valentine’s Day or not. It’s better that you celebrate Valentine’s Day with a provider who appreciates you. Plus, you can start the year off right with a provider that cares.

If you are unsure, check out 15 Ways to Know It’s Time to Breakup.

It’s a new year, make a new start with ReadyTalk!  See why customers love ReadyTalk.

 

Out of the Office: Tips and Best Practices for Working Remotely

Out of the Office: Tips and Best Practices for Working Remotely

With globalization on the rise and employers offering telecommuting, remote, and flex-time work options, employees must learn new strategies and best practices for working remotely and working with remote colleagues.

ReadyTalk’s collaborative technology helps thousands of people work together but technology can only do so much.

On Tuesday, February 10 at 1 p.m. EDT, join experts from ReadyTalk and FlexJobs for a 45-minute webinar as they discuss best practices and tips that will improve the way you work from a distance and guarantee remote colleagues stay connected, engaged and part of the team. You'll learn:

  • 10 Must Dos: Ensure your success when working remotely with these tips.
  • In-the-Office Tricks: Make meetings more productive for your colleagues with a few simple tricks.
  • Technology Tips: Ways to use technology to make meetings more successful.
  • Register now to learn more about how you can improve the remote work experience for you and your colleagues.

Perfect Online Meetings and Presentations with a Perfect Price

Perfect Online Meetings and Presentations with a Perfect Price

When it’s time for you to host a meeting, ReadyTalk ensures you have the tools for a perfect meeting. And, when it’s time for you to pay the bill, we ensure you have the perfect price.

Today, we're rolling out new Meeting and Webinar Subscriptions. For you, it means more options–unlimited VoIP, toll audio and dial-out; and more flexibility around subscription size. For your company, it means lower prices.

New Webinar Subscriptions

All of the Webinar subscriptions will be updated; so if you're currently using our webinar product, you'll now enjoy some added benefits. With the update, you have more audio options to meet the needs of speakers and participants while keeping your costs fixed:

  • Unlimited On-Demand Toll and Dial-Out: Participants can dial-in to the webinar using their telephone and a standard phone number (it won’t be an 800 or 866 number so they may incur long distance charges). Need to dial-out to connect a speaker or participant? That’s included too.
  • Unlimited VoIP: High quality two-way audio delivered using a computer’s microphone and speakers.
  • Unlimited Self-Serve Broadcast Audio: Participants join via their computers and hear high-quality one-way streaming audio. With Self-Serve Broadcast Audio, you set it all up in Conference Center and immediately get the necessary access information immediately. If you’d like the  support of an operator, you can work with our Events Services team. This option does require at least 24 hours advance scheduling and may include additional charges.

 

The best part? The features listed above will be included with your account at no additional charge. 

New Meeting Subscriptions

The new Meeting Subscriptions include some great new audio options–unlimited VoIP, toll audio and dial-out. Another big change is new options for different size meetings. This means you're not paying for capacity you don't need. You'll still be getting all the features you need and want including:

  • Share slides
  • Edit documents in real-time with colleagues
  • Connect with video conferencing
  • Dial-out to colleagues for convenience 
  • Start and join meetings faster with our connectivity tools–Outlook, Google, Salesforce, desktop and more
  • Participate from your mobile device

Plus, with unlimited VoIP, US/Can Toll and US/Can dial out on-demand audio, you can now more easily control your conferencing costs.  

Learn more about the new subscriptions and if you are not a ReadyTalk customer already, try ReadyTalk free for 30 days

ReadyTalk Free Trial