3 Ways to Make Your Webinars More Interactive

Webinars can be a fun way to connect with your clients and prospects, and traditional presentations can provide a lot of value. However, the average attention span continues to decrease with the rise of technology, so keeping your audience’s attention is harder than ever. To ensure your webinar attendees are entertained, make it point to keep webinars as interactive as possible.

Here are three ways you can make your webinars more interactive and entertaining:

1. Include polls in your presentation.
Not only do polls provide you with more insight about your attendees, but it gives them the opportunity to interact with your presentation as well. Best practices for polls include:

● Ask value-add questions that encourage prospects to think. Try to go with multiple choice questions instead of questions that only require a yes or no answer.
● If you’re going to add a question that is directly related to lead qualification, add that poll at the end of your presentation. Provide value first, then sell.
● Before transitioning to the next slide, give prospects the opportunity to see how other attendees responded to polls. Feel free to expand on the question topic while you’re gathering answers so there isn’t a lull.

2. Allow for both audio and chat Q&A.
Most times, webinar hosts only allow for chat Q&A where attendees can ask questions through the chat box in the webinar application. While this can be easier for the chairperson, allowing attendees to ask questions over audio will demonstrate a higher level of engagement and provide them with the opportunity to interact. Some tips for audio Q&A include:

● Request operator assistance for webinars that will offer both audio and chat Q&A. It will make the chairperson’s and presenters’ lives much easier because the operator can queue calls coming in.
● Budget more time for Q&A. Audio Q&A can take more time than chat Q&A because it becomes more of a conversation. Therefore, it is a good idea to budget more time for questions at the end so you do not run over schedule.

3. Engage with attendees over social during the event.
It’s always fun to see attendees live tweeting during webinar events. It’s even more fun to see conversations happen as a result. Have a dedicated resource live tweet from your account and individually reach out to those who are live tweeting the event. Engage with those users by:

● asking if they have any questions they’d like to ask,
● providing relevant resources on the topic,
● asking about their organizations and what they do, and
● retweeting and sharing their tweets over your network.

Keep your webinars entertaining and interactive by trying these tips during your next webinar. For more best practices on webinar delivery, view our “Benchmarketing Webinar Best Practices: In Event” infographic now.

how to make a webinar interactive

12 Webinar Stats You Need to Know

{34ee495a-796b-454b-9ebc-36aa24d9faf8}_217x345-eb-20-questions-answeredWebinars drive high quality leads and provide you with a great opportunity to offer value to prospective clients. While webinars are becoming more and more commonplace, we still get a lot of questions from marketers about best practices, stats and general information surrounding webinars. In response, we’ve gathered a variety of webinar stats that might provide some valuable insight for you and your organization. Enjoy!

1. Over 60% of marketers are using webinars as part of their content marketing programs. (Source: Content Marketing Institute)
2. On a scale of 1 – 5, email ranked 4.46 and was the top tool for promotion. Scoring a 2.77 out of 5, social media is the second most widely used promotional tool for webinars. (Source: ReadyTalk)
3. 3 is the magic number in terms of email campaigns deployed per webinar. (Source: ReadyTalk)
4. Best practices suggest 3 weeks of promotion prior to the webinar. (Source: ReadyTalk)
5. Tuesday and Wednesday are the best days to host webinar. (Source: ReadyTalk)
6. The average webinar attendance rate is 40 – 50% of registrants. (Source: ReadyTalk)
7. The average viewership per webcast is 53 minutes. (Source: ON24)
8. Polls are only used 34% of the time during webinar. (Source: ReadyTalk)
9. The average cost of conducting a webinar is between $100 and $3,000 depending on promotion and technology costs. (Source: ReadyTalk)
10. Based on a survey we conducted with our clients, between 20% and 40% of webinar attendees turned into qualified leads. (Source: ReadyTalk)
11. Of the lead generation tactics available, webinars are the second most effective type of premium content for marketers. (Source: Ascend 2)
12. 48% of people said that webinars were least enjoyable when there was a poor presenter. (Source: Redback Conferencing)

We hope these stats provide some valuable insight for you and help guide your webinar strategy moving forward. If you want to learn more webinar stats and best practices, download our “20 Content Marketing & Webinar Answers” eBook now:

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ReadyTalk Test Tank: How We’re Getting LEAN

TestTank 20158 Teams
1 LEAN Methodology
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Last week we kicked-off ReadyTalk Test Tank for the very first time. We gave employees the opportunity to form teams, and put their hypotheses through the LEAN process.

The core component of the LEAN methodology is the build-measure-learn feedback loop. For those not familiar with this process, it’s all about failing fast and continually learning.

There are 3 Key Principles to the LEAN Method:

1. Hypotheses: We started with untested hypotheses, which we summarized in an Experiment Board and framework called a LEAN business model canvas.

2. “Get out of the Building” Approach (Customer Development): This is the phase to get out and ask potential customers for feedback on all elements of the business model, including product features, pricing, distribution channels, etc.

The feedback would then be used to do one of two things:

• Iterate or Pivot: Make small or substantial adjustments.
• Persevere: Move forward with your hypothesis.

The emphasis here is to confirm the hypothesis, create and validate the solution, all while constantly adapting and doing so quickly.

3. Agile Development: Develop the product iteratively and incrementally, preventing wasted time and resources. This is the process by which teams would create the minimum viable products they tested.

Test Tank week has come and gone, but not without leaving behind a lasting impression on us here at ReadyTalk.

Here’s what we’ve learned:

• It’s hard to refrain from thinking about a solution until you’ve validated your hypothesis.
• With a dedicated timeframe for the experiment, there was no time to waste, so more was done in a shorter time period than we thought was possible.
• It was useful to have potential customers provide feedback before too much time, development or resources were put into an idea that customers found no need for.
• We had to get creative to find target customers with limited time: online surveys, meet-ups for professionals, reaching out to personal networks, etc.

The experiment overall was a BIG SUCCESS! Our teams presented in front of a panel of judges and company employees at the end of the week. There were ideas from #Everything to virtual meeting rooms and even LEAN/Agile and Webinar Consulting Services. Stay tuned to see if any Test Tank ideas become part of our company product portfolio in the future.

Test Tank was just the platform we needed to continue to implement the LEAN methodology here at ReadyTalk. Tell us about the ways you and your company are practicing LEAN.

To learn more about the LEAN methodology, check out the following books:
Eric Ries, “The Lean Startup
Trevor Owens, “The Lean Enterprise
Ash Maurya, “Running Lean

Why You Should Reconsider Webinars for Lead Generation

Most successful marketers would agree that multi-channel marketing is the key to success. A sophisticated inbound marketing program can attract many different types of leads, and it will certainly keep the funnel full. What some organizations don’t know is that webinars are actually marketing’s best kept secret; they can be a good option for your marketing team when you have a limited budget and need high quality leads.

According to the Content Marketing Institute, 62% of B2B marketers actually use webinars to prospect or nurture leads, and that number is continuing to grow. While the majority of businesses use webinars as a part of their lead generation strategies, some marketers are still questioning whether or not webinars are worth the time and money. And some have even written them off because they didn’t have good experiences in the past.

In our experience, webinars have shown to be the most cost efficient marketing tool that can bring in higher quality leads. However, if not planned properly or strategically, webinars won’t provide you with the results you’re looking for.

To help provide you with some great tips on hosting and conducting webinars, we surveyed some of our clients who have successful webinar programs. They provided six great recommendations for companies who want to use webinars in their lead generation programs in our latest eBook, “6 Reasons Why Other Companies’ Webinars are Better Than Yours.”

Here’s a sneak peek of one of the recommendations from the eBook:

Webinar Recommendation #6: Use email marketing for promotion and familiarize yourself with your webinar software features.

Using promotional efforts via email is one of the biggest drivers for webinar registration. Email promotions that are distributed more than seven days out, can increase registration up to 36%.

 Make sure to include a compelling title, a summary of your main points from the webinar presentation and a headshot with a brief bio of the presenter. Providing any additional information to your audience, such as contact information, Twitter handle, along with a hashtag, and background information on the speaker will help to spread awareness of your event.

Some webinar users don’t always know all the features to utilize when hosting their first event. If you’re a ReadyTalk customer, schedule a meeting with your account manager to learn more about the features we offer, so your webinar can be better than those other companies’.

Reconsider webinars for your lead generation programs. These webinar tips will help you bring in higher quality leads for a lower price. Download our eBook to learn about the other five reasons other companies’ webinars are better than yours.

Download the ebook now!

What We Learned: Tips and Tricks from the Experts

On Tuesday, we hosted a great webinar, Your Webinar Questions Answered: Tips and Tricks from the Experts, which included 3 ReadyTalk customers who truly are pros when it comes to running a webinar program. These three webinar experts included:

• Kelsey Harms from Illinois Education AssociationQuestion Mark - iStock_000018292216Small
• Sharon Marchant from Profiles International
• Jenn Lisak from DK New Media

They shared great insight into webinar tips and best practices and the tools they use to produce flawless webinars every time.

Our audience was eager to hear what the experts had to say and asked lots of great questions. Due to the high level of engagement, we weren’t able get through all of the questions. We thought these questions were worth sharing, and we figured others may be interested in seeing these too:

What are the most common reasons for hearing an echo on the call?

We suggest you follow these audio best practices to avoid echo or disruption on your call:
* Speakers achieve the best audio quality by using a telephone headset or handset.
* Using a speaker phone or polycom can result in feedback and/or echoing if other electronic devices are too close to them.
* To keep ambient noise out of the call, we recommend to keep all participants’ lines in a muted state.
* Make sure speakers mute their own lines when they are not speaking.
* Turn off cell phones or mobile devices near telephones in the audio meeting because they can cause interference if a call is received. Alternatively, do not place them on a table or desk too close to hardware in the audio meeting.
*Avoid the shuffling of papers, especially if using a speakers phone or polycom.

Are we able to pre-record a session and then host live Q&A?

Simulive events appear live to your audience, but are actually ReadyTalk recordings played in a live format. Simply record your next ReadyTalk presentation or live webinar and replay the recorded version over and over to stretch your marketing dollars. It’s the perfect way to leverage speakers, trainings, product demos and other content you’ve invested time and money to create. Simulive services are a standard inclusion for both Platinum and Gold Event Packages. For existing web subscriptions, it is available as an a la carte for an additional fee.
For more information on simulive please check out our FAQ page.

Is there any way to get a report on the people that phoned in?

Audio conference reports are saved in the Conference Center > View Reports > Audio. The report provides a list of meeting attendees’ phone numbers, entry and exit times, and total minutes. If you want to save an audio report in an Excel spreadsheet locally on your computer, click “Download” to the right of the conference in the list of reports, or open a conference and click the “Download CSV” button at the top of a viewed report.

Is there a significant difference in the roles of the chairperson and co-presenter?

Only one chairperson can be in a meeting. However, the chairperson can appoint as many co-presenters as they want. A co-presenter has most of the same web controls as the chairperson during the web meeting. Once the chairperson promotes the attendee to co-presenter, the co-presenter will see their own set of web controls. The Conference Controls allow them to share their applications or desktop, or grant remote control of their computer. However, the co-presenter will not have audio controls or the ability to promote others to co-presenters.

How do you insert a poll?

In the ReadyTalk conference controls, locate the “Polls” button under the “Insert & Manage” section. In the dialog box that opens, click “Create New Poll”. Insert your question in the space provided and choose from the 6 available question types for your poll. You may choose to display poll results to participants by checking the box when creating your poll. Insert your answers in the space provided and click the “Add” button after each one to add to the poll. When you’re done creating your poll click the “Save” button. For more information about polls click here.

Miss the webinar? No worries, you can view the recording here at any time.