In today’s multi-channel world, marketers are constantly trying to produce content that will generate more leads and attract new prospects. In fact, according to the Content Marketing Institute, marketers are using an average of 14 different lead generation tactics to attract new clients. That’s enough to make our heads spin.
At the end of the day, marketers have to choose which tactics are going to be the most successful for their businesses and the amount their team can reasonably manage. With all of the other multi-channel marketing options and all of the planning that’s involved with hosting a successful webinar, some marketers are stepping away from webinars for good.
While we understand why they might want to do this, we still think this is a huge mistake; time and time again we’ve proven that webinars produce higher quality leads than other lead generation tactics, and that the planning and effort is all worth it in the end for a couple of reasons:
Prospects are more willing to provide accurate data (email address) because they want access to the webinar.
Webinar registrations indicate a prospect’s willingness (and genuine interest) to give up their time to listen to what you have to say.
The conversion rate for webinars (20 – 40%) is much higher than many other lead generation tactics.
In order to help you through the hard parts (planning and executing), we’ve create a “Webinar Checklist” that will save you time. Here’s a sneak peek into one of the tips from the whitepaper:
Tip #1: Set aside a budget for webinars. Actually including a monthly webinar as a standing initiative of your marketing plan will help to insure you have a dedicated budget and allotted time.
When planning your marketing budget, keep in mind that webinars generate more and higher quality leads, which help to meet more marketing goals, such as increasing revenue. Other budget areas to consider during the planning process is the cost of webinar technology. Make sure to identify how many webinars you’ll have each month and on average, how many attendees you’ll have for those webinars before deciding what type of budget to set aside for software costs.
Save time and generate higher quality leads by including webinars in your inbound marketing programs. Download our Webinar Efficiency Checklist whitepaper now to access the webinar efficiency checklist for your next webinar.
For businesses looking to grow their thought leadership content and generate more qualified leads, webinars are a great marketing tool. However, there is a lot of work that needs to be done before hosting a webinar. Planning for the webinar, setting up the registration page, searching for a speaker and finalizing the topic are just some of the things you have to do to prepare for the main event.
To help relieve some of the stress, we’ve prepared a list of seven topics for your next webinar. These topics can be used by rookie webinar producers or by veterans that are just looking for new and engaging topics. Once you have a great topic, the rest of the webinar planning will fall into place.
Here are the six topics you should think about trying for your next webinar event:
Use Cases or Case Studies – A case study can be used to educate your audience by providing them with a solid example of how your product or service was successful. During this type of webinar, you can present a successful campaign your company executed or an on-boarding of your product or service, then share the results, relevant observations and recommendations. For these types of webinars, you want to make sure you are not pitching a sale, but providing actionable insight by providing recommendations that the audience can try after the webinar.
Event Promotion – Host a webinar to promote an event or trade show that you are sponsoring or attending. This can be a short webinar about the benefits of the conference or trade show, which can help your clients justify the cost of the event. You can also point out who should be attending and why the event is targeted towards them. Decision makers are probably much more likely to pay for events if they have some solid information about what to expect, and you can even encourage a prospect that’s on the fence to attend with these types of webinars.
A “How To” Series – Instructional content is really valuable to prospects and clients, and even using the words “how to” in your title will drive registrations. This is a fun way to keep your clients engaged and learn more about your expertise. How tos could even be recurring webinar segments, which will help with client retention and client on boarding.
Open forums – It’s always good to have a way for clients or customers to ask you questions in an open setting, and open forums help build a stronger relationships with your clients. Host forums that will be focused on a specific topic for the audience in the session. This could give the users an opportunity to ask questions and feed off of one another, providing value for multiple clients at one time. Just make sure to set expectations for this type of webinar ahead of time so that people know what to expect.
Co-marketing webinar – A co-marketing webinar can be a mutually beneficial event for you and a partner. You can host a webinar on a topic that is related to both of your audiences in order to attract multiple registrants, and you can also do some cross-selling. This is a successful way to network and spread awareness for different brands, and having another professional in a related field will help to bring in new listeners as well.
Online training – Conducting webinars that are solely focused on training is a huge benefit for clients and can be a successful onboarding tactic. This could also be a recurring event, depending on the speed of your onboarding process, or you can have a recorded webinar that can be accessed on-demand. Software training would be a great example of how businesses can implement this type of webinar.
Hopefully these topics will help you when planning your next webinar. For more tips and tricks on hosting your next webinar, check out our Webinar Resources.
Whether you are presenting or collaborating, you may at some point want to share your screen with the other participants on the web conference. For example, you may want to share a Word doc or your web browser.
You must be a Chairperson or a designated Co-Presenter in order to screen share.
There are two ways to do this:
1. Share your entire desktop – Everything that you see on your desktop screen, your participants will see. This includes anything that pops up (IM, email notification, etc.).
2. Share an application – Share a specific application with your participants and they will only see that application and not anything else that appears on your screen.
To share your desktop, select “Share” from the top navigation bar.
Then select “Share Desktop” from the pop-up menu and then select the “Share” button at the bottom and you will be sharing your entire desktop.
To share only a specific app, select “ Share Applications” and then select the app from the list displayed below and then select “Share.” Now you will be sharing a specific application with your participant and not your entire desktop screen.
Ensure you have the perfect online meetings and presentations every time by easily sharing your desktop or application.
Webinars can be a big endeavor for a company to produce, no matter what level of expertise you are at. You may need to start from scratch and figure out what works best or you may need some advice that goes beyond the basics.
Whether you’re new to ReadyTalk’s service or you’re a frequent user, there’s always room to learn webinar best practices and tips to help you maximize your experience.
On Tuesday, April 14 at 1 p.m. EDT, join our experts from Profiles International, IEANEA, and DK New Media for a 45-minute webinar as they discuss their own webinar best practices and tips. Be sure to ask the experts your pressing questions when you register and our experts will come ready to answer those at the start.
• Webinar best practices that will increase your registration and attendance rates
• How other companies are using webinars to engage and train customers
• ReadyTalk’s webinar features and how to better utilize the tools available
We are making it even easier to host or join a ReadyTalk audio conference with the new “Call Me” features. When you (the chairperson or meeting host) use ReadyTalk for Outlook or our Google Calendar integration, a link to the “Call Me” page is included with the invite. When it’s time for you to start the meeting or for your participants to join, they simply click on the link. They enter their phone number and the conference bridge dials out to them. They’ll also be connected to the web meeting – no dialing, no access code. It’s fast and easy.
As the chairperson, you can click the same link but then select HOST. You enjoy all the same benefits (the conference bridge calls you and connects you to the web meeting).
A few highlights:
Enter your conference information once and it will remember your details for future calls whether you are hosting or joining.
You can also enter multiple access codes and numbers, name them and save them. On future calls, select them from a drop down menu – meaning no access codes, PINs and passcodes to remember.
Join only the web portion of the conference and not the audio portion if you so choose (or vice versa).
Bookmark this web page to easily access it from any browser for unscheduled meetings/presentations.
In addition, this page is mobile-friendly so you can quickly start or join from any device.
If you are on one of ReadyTalk’s new Meeting or Webinar subscriptions, “Call Me” is included in your subscription and if not, it will never be more than your toll-free cost for participants to use the “Call Me” links when joining your meeting.