Why ReadyTalk Created UbiMeet, A Personal Productivity Tool

The UbiMeet team wants to help you be more productive and have less painful meetings.

We designed a product that simplifies pre-meeting preparation and automates post-meeting deliverables. You may be committed to sitting in a conference room from 9:30 – 10:30, but you can take control of the time you spend preparing for and following-up after meetings. As we like to say, Don’t let meetings run you.

On Tuesday, September 29th, we here at ReadyTalk are excited to introduce UbiMeet to the world. But how did we get here?

About a year ago we were talking with customers about the biggest challenges they had collaborating with their co-workers. We were actually working on a new video conferencing platform,- but we kept hearing that the most frustrating part about meetings was the sense they were a waste of time, that people came unprepared and didn’t follow-up afterwards. And this was a problem for all meetings, not just meetings with remote participants. And so we broke off the idea to explore on its own: UbiMeet was born.

Ubi is latin for ‘when’ and ‘where’.. it’s probably where the word “ubiquitous” comes from. We want you to be able to prepare for and debrief after meetings whenever and wherever works best for you. If you have an agenda to prepare, reference materials to pull together, or a summary to communicate with others, this is the place to do it. Even on the go.

We’re launching with a browser-based application now, with an iPhone app on the way shortly. The UbiMeet preparation system includes reminders and notifications to help guide you to prepare and follow-up after meetings.. all those things you know you should do, and just need that little extra nudge to encourage you to do so.
mobile-timeline

We launched the first version of UbiMeet in March 2015, and have learned a lot since then. So much, in fact, that we closed access to the site in June and reimagined the experience for our users. It turns out that although everyone knows their meetings could be better, not every
one is motivated to improve them.
UbiMeet can help people develop better meeting habits, but only if they’re willing. So we developed UbiMeet to be a personal productivity tool. You can benefit from its time savings even if n
o one else in your company or association uses it. While we’d love if it everyone in your company used UbiMeet (and once you try it, we think you will too!), it’s ok if they don’t. You can enjoy the time savings and improved productivity that UbiMeet offers all on your own.

You can sign up for Ubimeet today for free at UbiMeet.com – mention that you heard of it via ReadyTalk for early access.

Andrea will be sharing her experiences in leading an intrapreneurial venture and starting UbiMeet at Denver Startup Week (Denver Colorado – Oct 1, 2015) and the Lean Startup Conference (San Francisco – Nov 18, 2015).

Questions? Suggestions? Email us at info@ubimeet.com or follow us on Twitter (@UbiMeet) or Facebook (facebook.com/UbiMeet).

 

Blog Series: The Future of Work Experiment, Episode 3

Another month complete, and thousands of miles and countless sights seen. We’ve been meandering our way through Canada, and down the west coast for the past month and still can’t believe all the beauty this region has to offer. We’ve been in the shadow of some of the biggest mountains in the country, weathered some Pacific Northwest storms, and are continually in awe of the sheer size of the Pacific. We’re currently stuck in Redding, CA as the van undergoes some repairs, but hope to be back on the move soon. Sitting in one place for too long is starting to feel weird.

Staying connected this past month has proved much easier. Hugging the coast puts you closer to some highly populated cities, so service has rarely gone out (minus the Redwoods, but who wants service there anyway). This constant connection has enabled me to follow some like minded folks who are living and working from the road. As it turns out there is quite a movement of people who are trying to make it work from the road. Through a combination of freelance and flexible work schedules, it’s becoming a very real option for professionals. Some of my new favorite road working professionals are a journalist named Brent, and Emily and Corey who have lived and worked out of their Vanagon the past 3 years. Finding people that are making it work, not just as an experiment but as a way of life, is truly inspiring.

Thankfully, this past month ReadyTalk gave me early access to their killer new mobile first collaboration platform, Foxden. I’ve been using it for the past few weeks, and it has been amazingly easy to use from the road. The design is very sleek, a super simple sign-up process, and instant access for face to face interaction. Expect a lot more to come on this innovative new approach to remote and mobile working.

This is now the first app I open when I’m trying to have a quick conversation.

FoxDen – Simple sign-up process, easy to use collaboration platform for video conferencing and quick conversations. A must for working on the road.

The Other Top 5 Apps I Could Not Live Without:

0922 FOW Blog, Ep.3-1. Mint – Rolls all of our financials into one location, and helps us stay on budget from the road.

2. The Google Drive suite – Fast and easy document collaboration. Could not live without this.

3. Google Maps – Works for everything from turn-by-turn directions, making sure you’re hiking in the right direction, to coaching the tow truck on where to pick you up. Absolutely essential.

4. Podcasts – Even driving the west coast can get boring at times. I am a certified podcast addict and have at least 15-20 I follow. This app is critical to my wakefulness when behind the wheel for a long haul.

5. Dropbox – Just simple storage and sharing. Every mobile worker needs a service they can count on to get their work to the right people fast and securely.

Cross your fingers that we’re back on the road breakdown free from here on out. The best part of a breakdown and getting stuck in one place is having time to reflect on all the amazing experiences and people we’ve met along the way.

How We Streamlined Our Webinar Process [Customer Story]

This post originally appeared on HubSpot Academy’s customer blog.

Webinars are a great opportunity to educate your prospects and generate leads. Maybe you’re already hosting quarterly, monthly, or even weekly webinars. But the question is: what’s your webinar strategy? Do you have a process that you continuously follow for each and every webinar?

That’s something that we began to think about for our clients. The key to a good webinar is having the right content, but also making sure you are taking advantage of what you do before and after the webinar is hosted. It’s about making it a seamless process for both the host and the attendee.

Along with our customer, we recently found a way to not only simplify the webinar process but to be more strategic. We’re a full-service online marketing agency and HubSpot Partner. Our customer, Avella Specialty Pharmacy (Avella), is a national specialty pharmacy recognized for its deep clinical knowledge and serving patients. This is the approach we took together to try out using webinars.

Developing a Webinar Strategy

Beforehand, Avella wasn’t conducting webinars, so there wasn’t a webinar strategy or benchmarks to compare to for prior results.. But they’re already starting to see the results. When Avella hosts a webinar, there’s always a significant increase in leads for that particular month. In a typical month, we see leads double if there’s a webinar. It just shows that sometimes people don’t want to download an ebook or read a whitepaper, and this just goes to show the power of the webinar or recording. It’s about knowing your audience, providing educational content, but also following these three guidelines to make your webinar strategy a success.

1. Set goals

If you’re hosting webinars, why are you doing them in the first place? Is it to gain more traffic to your site? Looking for more leads? Maybe just for brand awareness. In Avella’s case, webinars are a way to convert more marketing qualified leads (MQLs). What was important for Avella was to reach a much wider audience without having to do as many in-person events. Typically in healthcare, there are a lot of events, like lunch or dinner events. Avella still hosts a few of those but was looking to move to a webinar strategy not only for cost savings but also for efficiency. Even better, webinars have turned into an opportunity to prequalify people before they go on the webinar.
In addition, you need to determine the goal for a webinar you host. How many people do you hope to register? How many do you hope to attend? Continuously ask these questions to make improvements to the future webinars you host and always have ways to measure your success.

2. Consider partnerships

If you’re intimated by webinars or feeling like it’s too much of a commitment, networking within your industry and finding opportunities to partner can help build a stronger webinar experience. Some of Avella’s most successful webinars have been those that they’ve done in partnership with another organization. They are doing these webinars with several industry groups and foundations that share an interest in educating their customer base. And the webinars are always strictly educational.

3. Streamline the process.

The key to it all was a webinar integration to help with the process. The Avella team was already shopping around for a webinar platform and was then introduced to ReadyTalk. ReadyTalk delivers audio conferencing, web conferencing and webinar technology. More specifically, with ReadyTalk’s conferencing services, you can host lead generation webinars, offer interactive training, conduct sales demos, and host collaborative meetings.

Now that we have ReadyTalk in place and its seamless integration with HubSpot, it’s used as an option for content that we can share externally. What we do across the board with Avella will always go through the same type of process. What are the significant differences?What Does the Webinar Process Look Like?

What does the Webinar Process Look Like?

Before the Webinar

The initial part is setting up the webinar in ReadyTalk, which sets up a form in HubSpot. Then, we set up the HubSpot landing page. If someone fills out the form, they are sent to a follow-up page that gets a follow-up email from ReadyTalk.

Curious what the ReadyTalk integration looks like? You can find a video of a ReadyTalk and HubSpot demo here.

Now they’re in the funnel to get reminders 24 hours before and one hour before (these are both through HubSpot’s Email tool, which is great to track engagement and keep the branding consistent). For those leads who haven’t registered yet, we’ll send emails with the following time frames:

• Four weeks prior to the webinar
• Three weeks before
• One week before
• Three days before

Whenever we send out a reminder to register, we always have dynamic lists setup in HubSpot so it excludes existing registrants. We’ll send people directly to the landing page to register via social as well (Twitter,LinkedIn groups, Facebook, etc). Having this integration with HubSpot keeps the visits on our page, allows for additional marketing opportunities, and keeps the experience consistent for the visitor

After the Webinar

1. Now this part is very important! Based on who attended and who didn’t, we’ll send two emails with a recording of the webinar (embedded on a HubSpot page) and the slides on SlideShare. We will then make the content into evergreen content, and also write a blog on it so people have many opportunities to watch the recording or view the slides. page. This also gives subscribers the opportunity to see the content, even if they weren’t able to

As you can see, there are several steps to building out a webinar but each one is critical to making your webinar strategy a and something you can continue to replicate to increase your leads and your engagement.

Written by Elyse Meyer
Elyse Meyer is the Founder of Prism Global Marketing Solutions, a HubSpot Gold Partner in Phoenix, AZ. When Elyse is not working on inbound marketing campaigns, she is either hiking, volunteering, or spending time with her family.

Where is the Future of Work Going?

Word docs, PowerPoints and 9-to-5 work days are quickly joining typewriters and fax machines in the history of work. Stand-alone mobile apps and offline software will soon take their place in history as well.

Where is the Future of Work Going?The Future of Work is a seamless experience that happens across every device, platform and location. You determine where you work, how you work, who you connect with (one person or one thousand people and the tools you use—it’s everywhere you are. Collaboration is the new normal, and ReadyTalk wants to be the provider of collaborative technology.

Here is some real data about what’s happening in the workplace:

• By 2020, Millennials will comprise 50 percent of the global workforce. That means many of the existing procedures and tools will change.

• Global output is becoming increasingly dependent on digital technologies and methodologies.

• Currently, 34 million people “occasionally” telecommute, and this is expected to increase to 63 million by 2016.

Inc. reported that people spend 5.6 hours each week in meetings, and over 70 percent of American employees reported that these meetings “aren’t very productive.”

Clearly, big changes will be happening in the workplace in the next couple of years. But one of the most important factors of business success will remain the same: the need for effective communication wherever you are and whenever you want.

Collaborative technology, such as audio and web conferencing, is going to play a huge role in the Future of Work. At ReadyTalk, we think it’s of vital importance to stay up-to-date on workplace trends so that we can enhance our collaborative technology to support it. If you’re looking for a quality solution that will drive effective communication and collaboration in your workplace, request a free 30-day trial of our software today.

What Hinders Collaboration?

In today’s digital world, workplaces are finding better ways to collaborate to increase productivity and effectiveness. Companies are investing in collaboration tools, they’re restructuring how they approach meetings, and they’re acknowledging how important it is to open the lines of communication.

What Hinders Collaboration?Something that might not be as apparent, however, is what’s hindering collaboration in your organization. Do you have the right tools? Are different departments communicating effectively? Are questions getting answered in a timely manner? These are the types of questions you should be asking to figure out if your organization needs to address possible disconnects.

Here are three things that hinder collaboration:

1. Unclear hierarchy or chain of command.

Every organization has a different chain of command when it comes to getting questions answered or getting approval on certain projects. However, if your hierarchy isn’t clear, then the chances of getting that question answered or approval confirmed is slim to none. Make sure each team member knows exactly who to talk to when they need to get a higher up’s input.

2. No interdepartmental communication. 

It’s an age-old problem with marketing and sales, and we’re sure it happens with other departments. If your departments are too siloed and don’t communicate well, then there is a clear disconnect within the ecosystem of your organization. Have once-a-month department head meetings to ensure everything is on the same page.

3. Lack of collaboration software.

The future of work is moving towards a remote work environment, and teams need to have the appropriate software and tools so they can continue communicating when they’re out of the office. Tools like internal social networks, company chat functions, and audio and video conferencing software can help teams stay productive when they’re telecommuting.

Collaboration is key to company growth. Address these issues within your organization so that your team and company can thrive.