How IT Can Improve Adoption

Users and stakeholders — IT’s relationship with them doesn’t have to be so complicated. When users, IT and stakeholders work together, company goals are met. Users are ready to adopt new software and new ideas. Stakeholders feel listened to and understood. And IT delivers something that not only meets the business need, but makes users happy. Support becomes easier, too.

how IT can improve support and adoption

The Age of Customer Marketing

Marketing to customers isn’t new, but it does have new life these days and new focus in many marketing departments. Why? Marketing to customers — giving options to buy more products or move to different products — is generally easier than trying to convince a stranger to your brand to buy. Customers have a relationship with your company.

Plan for Disasters Infographic

Floods. Fires. Tornadoes. Hackers. Power outages. They happen, and in order to protect people and business, you need to be ready. Compliance with city and state codes — like fire safety — is definitely important, but having a plan with people assigned is even better.

Need more details? Download our guide.

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Infographic

disaster plan infographic

5 Tips for Marketing on a Budget

Maybe you’re from a legal firm where you want to reduce costs. Maybe you’re in a nonprofit, running marketing. Or maybe you’re just from a startup or small business looking to be frugal.

marketing on a budgetWith your tight budget, how in the world could you run a successful, affordable marketing campaign? How can you grow your business? How can you get more leads and revenue?

Don’t give up yet! Here are way simple, effective ways to market your SMB with little to no money:

1. Use your blog!

Maybe you began a blog on whim a couple years ago … and haven’t updated it since. If you want to capture more leads and promote yourself as a thought leader in your industry, you definitely should be posting topical or engaging content each week.

2. Are you tweeting regularly?

Social media is your friend. Your best friend. Your BFF! There’s no cheaper or more effective marketing platform than interacting with potential consumers or clients over Twitter, LinkedIn, Facebook and other sites. This is an excellent way to attract a younger customer base as well.

3. Do you have an email list?

Email marketing still remains as one of the most successful forms of marketing available for companies of any size. This provides regular, meaningful content straight to prospects’ inboxes. Use promotions and specials to draw them in time and time again.

4. Partner up with a local business or nonprofit.

If you’re located in a smaller community, you need to get active! Partner with a local business or charity and host a fun event to get people talking about your business. Partnering with others gets your message out faster.

One thought is cause marketing.

5. Network!

Meet up with local businesses or professionals to build up a firm network. You can create a solid referral network with complementary businesses, which will be beneficial for all parties involved. It’s also a great way to learn from your peers about what marketing efforts they find to be most effective.

Word of mouth is the biggest way to increase marketing and it has the greatest opportunities.