Some Like It Hot … Webinars

When it comes to webinar platforms, you’d think only marketing people would say, “That’s hot!” Well, it turns out research companies do, too.

Aragon’s hottest webinar vendors of 2016

hottest webinarsAragon, a research company that informs and recommends different technology, took a look at the hottest webinar vendors. Reviewing how easy solutions were to use, they came up with their short list as well as how the competition stacks up against each other.

They identified the problem, bulls-eye. Although webinars tend to generate a lot of leads, marketing professionals frequently complain they’re painful to put on. Most of that pain is from the webinar systems out there. With some vendors, the functionality is so archaic, it’s nearly unusable. And when it comes to putting your reputation on the line — as well as your company’s brand — old and busted isn’t something you want.

What’s in the Aragon report?

Besides, ReadyTalk they have a couple of other vendors they recommend as well as …

  • Screen shots
  • Features of each product
  • Strengths of each platform
  • Company product’s growth plans and strategies into the next year

If you’re considering a new webinar platform, including revisiting your current choice, this report is for you.

Download Report

5 Must-Haves for Your Website

Whether you’re in marketing or IT, you may be reviewing what you need to do with your website to increase traffic and conversions. We have a few suggestions that are must-haves as you consider your next steps. Does your website consider them all?

Watch this one minute video to get the most out of your website.

Happy 50th Star Trek

This is totally from the heart: I love Star Trek.

TOSMy love is deep and kinda embarrassing. I’ve been watching Star Trek (the original with Kirk and Spock by Roddenberry) since I was four-years old in syndication. I’m now over 40, so it’s been with me for a while. It’s been with me through The Next Generation (with Capt. Picard), Deep Space Nine, barely with me through Voyager and with me through Enterprise (with Capt. Archer). I watched the animated version as a kid and still enjoy catching it unexpectedly.

This love of Trek has even been with me through conventions. In junior high, I talked my parents into dropping me off at a boat show so I could meet William Shatner (Capt. Kirk). I was lucky enough to see him and Leonard Nimoy together in Vegas about ten years ago with a bunch of gal nerd pals. It was totally awesome.

Gene Roddenberry has an inspiring story, too

Not just a smart guy and a good writer, Gene Roddenberry (the creator of Star Trek) helped save lives when an airplane went down and crashed. As the co-pilot, he managed to make it back to the airplane to save other people and led a group to the survivors’ rescue … including helping others. See The Oatmeal.

It’s more than that, too. Star Trek had the first inter-racial kiss during a time of civil rights issues. It added a Russian to its crew during the Cold War when “the U.S.S.R.” was a mortal enemy. It even had an alien, Mr. Spock, that humans could relate to.

Although the original was only on the air for three seasons, it’s left an impression on our society. Even now a new rendition of Star Trek is in the theaters and a new t.v. show just around the corner (Star Trek Discovery).

To me, it’s kinda like a sports team

Okay, so I’ve lived in Portland for about 20 years. The town doesn’t have many sports teams to discuss. Sure, I like the Trail Blazers (basketball). Yes, I like the Timbers (soccer). But Portland isn’t a sporty town like Denver is. (Great seeing all the orange and blue jerseys today! Go Broncos!)

Enterprise But how other people talk about sports — that’s how I talk about Star Trek. Trust me there’s a weird vernacular like, “I love TOS and TNG. ENT doesn’t get enough credit.” That means something to people who like Star Trek. I also say things like, “NuTrek is okay, but I prefer classic because it follows canon.” It could all be explained, but it’s probably not worth your time in the same way you don’t want to hear about teams you don’t like or know nothing about.

Yeah, I’m one of those people who know the names of the episodes, too. My favorites are “Balance of Terror,” “The Enterprise Incident,” and the Vulcan Arc of Enterprise. I have many others I love, but that’s my short list. Movies? Wrath of Khan all day long. Without a doubt, Mr. Spock is my favorite character. Captain Archer is probably second, but isn’t my favorite captain — that’s Picard.

It’s not Star Trek vs. Star Wars

I hate when people ask Star Wars or Star Trek — it’s both, just like for me it’s both the Beatles and the Rolling Stones. You can’t pick between great things, in my book. There’s enough room for everything. The Rolling Stones may’ve followed the Beatles, but they have an awesome blues edge. Star Wars has created a new generation of science fiction fans, some small items probably evolving from Star Trek. But it stands on its own; Star Wars has the power of myth going for it as well as awesome special effects.

It’s also not a choice among Firefly, Blake’s 7 or Dr. Who. They all have their place. We can all be fans of them all.

ReadyTalk loves Star Trek, too

So, why am I writing about this on a ReadyTalk blog? One word: culture.

Happy 50 Star TrekYou can imagine my delight when I arrived and saw a giant-sized Enterprise decal on the wall. Of course, it was next to a bunch of Star Wars decals. People here love science fiction, just like me. They even have some of the same geek-speak.

In fact, what drew me to ReadyTalk was their careers page; it was filled with science fiction references and some of the same pictures of decals up on the walls. I thought, “This is the company!” The role was perfect. I was lucky that the people are pretty darned fantastic, too. One of the executives of the company asked if I liked Dr. Who (because his daughter does). And during an interview, I told them I write science fiction on the side and one guy — Danny — threw up his hands with delight and claimed, “Interview done.”

So on this September 8, happy 50th birthday, Star Trek. You’ve made the world better and the culture at ReadyTalk richer.

What are your favorites?

Share the love with us. What are some of your favorite episodes, movies, characters or elements of Star Trek? Let us know who your favorite captain is, too.

Is It Live or Is It Memorex

Is it live. Does it matter?

If you aren’t too young, you might recall the iconic Memorex commercial campaign from the 1970s. In it, the “Queen of Jazz,” Ella Fitzgerald, would sing a note that shattered a wine glass while a Memorex tape recorded her voice. Then, the tape would play and her recorded voice would still break the glass. The commercial would question the audience, “Is it live or is it Memorex?”

In fact, they played on the idea that whether it was television or tape, no one knew whether it was live or pre-recorded. Because in the end it doesn’t matter. It’s why we all listen to non-live music (like Beethoven or The Doors) or watch television shows (like Game of Thrones or The Walking Dead) that aren’t live.

Pre-recorded music, videos, and more have a place.

Beyond Ella and onto webinars

Have you ever been to a webinar that’s recorded? Maybe.

These days, it’s harder to tell. In fact, you may’ve been to a pre-recorded webinar, asked questions and gotten your questions answered without ever knowing it wasn’t live.

Is it live or not?That’s the power of pre-recorded webinars these days. Live Q&A and interaction that makes the audience wonder if it’s live or not. The information is still valuable. It still serves a purpose. Why does it matter whether it’s live or not?

Better for marketing professionals

If there’s anyone who benefits from pre-recorded webinars, it’s marketing professionals. What are some of the benefits of pre-recording a webinar?

  • Reach a wider audience. You can hold the same webinar multiple times with the same benefit.
  • Present to people across multiple time zones and regions without having to get up at the crack of dawn or before. International audiences widens your audience considerably, too.
  • Conduct flawless webinars, without any unexpected and unwelcome surprises that improve your reputation and your brand.
  • Do more. If you’re not giving the same live webinar more than once, chances are good you’ll be doing other things — working on campaigns and more.
  • Schedule multiple speakers without having to worry about hectic calendars.

Need more?

We have a case study that explains how other companies use pre-recorded content.

Download

ReadyTalk has a product that does all this. Contact us for details.

US & Canada toll-free: 800.843.9167
International: 303.209.1600
Email: sales@readytalk.com

What Is Value-Based Pricing?

Maybe you’ve heard the term value-based pricing before, but don’t know how it applies to your business or why it may matter to your customers. It may seem cliche’, but this pricing model is as much a philosophy as a way to determine how much to charge for your services.

What is value-based pricing?

value-based pricingThe Harvard Business Review defines it as “the method of setting a price by which a company calculates and tries to earn the differentiated worth of its product for a particular customer segment when compared to its competitor.”

How this works is that you sit down with your prospective clients and discuss an agreed-upon fee based on your level of experience, knowledge about the subject and more. Essentially, you are removing the stigma of industry-set prices, and determining the price of your services based on the value you will provide your client.

Why value-based pricing may help your organization

As a busy consultant, lawyer or other professional service provider, you likely charge the traditional “hourly rate” for your clients. While familiar for them and easy to measure against your competitors, you may find you’re not raking in as much profit as you used to be. Also, although customers will appreciate your time based on the hourly rate, they may not appreciate your expertise.

To increase your profit margins, you may be contemplating sleeping less or working long hours on the weekends just to make ends meet. Though there’s nothing wrong with hard work, maybe it’s time to consider switching to a value-based pricing model instead.

Value first, not service

With traditional hourly rates, your price focuses on the service first, not quality of your work. If you create a model for this method in terms of descending importance, it would show service first, then cost for that service, followed by the price needed to make a profit, then the value perceived for this service and finally, attention to the clients’ needs, according to BiggerProfits.

On the other hand, value-based pricing relies on you and the clients coming together to determine the precise value they will receive from your service, and then agreeing on a price. This method will not only bring clients’ voices back into the equation, but also allow you to be compensated based on your quality of services, not just on an industry-recommended hourly rate.