7 Ways Your Last Webinar Stunk and How to Fix it

Webinars are considered a top lead generation source, but it’s no lie that they are a pain to plan and execute.

There are so many things that can go wrong when you’re trying to put on a webinar successfully. And yet, so many pieces are left to to chance or uncertainty. Some webinar platforms have cumbersome functionality, leaving you frustrated and concerned about the outcome of your webinar.

Check out our infographic to find out if you’ve been making these seven mistakes and how to fix them.

Fix Your Webinars

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Unsung Heroes: BizOps

Business operations, commonly referred to as BizOps, started off as one of the famous Silicon Valley “buzzword” jobs, but now is one of the hottest fields to get into. What you might not know, however, is that a solid, knowledgeable BizOps team is just what your organization needs to get ahead.

So what do BizOps employees do?

In short, this team has the difficult task of keeping core internal functions at your company up and running. They may handle everything from day-to-day operations to high-priority initiatives. Their main role is to create more value for the company as a whole and improve its profitability by supporting the people who run it.

hooray for bizopsBasically, this team is the group of people that gets things done at your organization. They are charged with understanding your business’s strategy and putting that plan into action. For example, if your company seeks to move into a new market in another state, these are the individuals who will be hard at work, fine-tuning all the small details and putting pieces into place to make that happen.

Where do they fit in?

The cool part about BizOps teams is that they aren’t tied to one particular department or focus. They can be involved at multiple levels and areas of a company, such as sales, financial, product and communication departments. Most simply, if you have a goal or problem, they have an answer or solution.

Your company’s size depends on the role of your business operations team. BizOps might be involved in diverse areas of your organization, and as your operations evolve, so will their roles. Instead of stagnating, they will adapt to fit need company needs. They will learn to prioritize different projects and goals and provide a cross-department communication channel for everyone at your company.

Problem solvers to add revenue and decrease cost

Because they’re problem solvers, they’ll streamline, look for efficiency and no doubt save you time and money. And if they’re working on sales and marketing opportunities, they’ll help you gain revenue. For example, at ReadyTalk, BizOps is one of the leaders to helping with sales enablement. Ensuring our sales team is ready, understands how to sell products and has access to back-end systems to follow-up on leads is vital.

So let’s hear it for Business Operations … otherwise known as BizOps!

Want to improve systems?

Start here! We have a communication ebook to get stakeholders and users on board to improve adoption.

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4 Marketing Budget Beaters

It’s that time of year. You’re fighting for every marketing dollar and yet expectations are that you’ll beat your lead and qualified lead (and thereby revenue) projections.

Here are a few tips to extend your marketing budget, make your CMO happy and meet those revenue expectations.

1. Do webinars!

budget beatersMost marketing departments rely on those leads and qualified leads you get from webinars. Not only that, but you’re extending your content strategy significantly, repurposing content and determining where there’s engagement. So chances are that webinars were already part of your budget. Good!

But did you know that webinars can be replayed as if live to extend your reach to new, international audiences while you do other revenue-generating things? It’s true.

See more about webinars

2. Make friends with social media.

Social media is your best friend. Your BFF! There’s no cheaper or more effective marketing platform than interacting with potential consumers or clients over Twitter, LinkedIn, Facebook and other sites. This is an excellent way to attract a younger customer base as well.

Most marketing departments aren’t giving their social media strategy justice though. Don’t be that organization! Paid and organic social with sharing embedded into your website extends your budget significantly. Don’t overlook it, even though things are tight. If necessary, enlist other employees to help your social media strategy, especially implementation.

3. Brush off your email list.

Email marketing still remains as one of the most successful forms of marketing available for companies of any size. This provides regular, meaningful content straight to prospects’ inboxes. Use promotions and specials to draw them in time and time again.

4. Partner up to extend your strategy.

Strategic partners fill in gaps by giving you access to new audiences, new companies and possibly new products and services. Be upfront with your potential partner to provide information about what you hope to gain as well as what you might have to offer. Read more.

5 Steps to Develop a Partner Strategy

Whoever said two heads were better than one was right. That said, whoever decided that two companies function better than one was even smarter! If you are looking to kick up your marketing efforts through forming a strategic partnership, here are five steps you need to take to develop a partner plan.

1. Choose the right partner

partner marketing strategyYou want to be selective about who you choose to partner with. Make sure that their own company mission or outlook closely aligns with your own. Are they serving the same customer personas? Same business size? Is the partnership mutually beneficial where you’re filling a need and they are as well?

Don’t be afraid to trust your gut. If they don’t seem like a right fit earlier on, they likely won’t be later.

2. Be transparent about your goals

Enter into their partnership with both sides knowing exactly what they want to achieve through this move. This way, no one gets blindsided by certain changes or grows dissatisfied later on. Also, by being transparent you can share the metrics you’re looking for, from revenue to total additional customer headcount.

3. Develop a communication strategy

How often will you collaborate, talk or meet in person? Meanwhile, who are the go-to points of contact for various projects or areas? You want to hash all of these factors out before entering into a definite agreement.

4. Be honest about your weaknesses

You don’t want to paint a rosy picture of your organization when you have specific issues that you still need to address. If you are honest with your potential partner upfront about these weaknesses, you can work together to improve them.

5. Get it in writing

Write down all your business objectives, and create clear outcomes you want to occur as a result of the partnership. If you have it in writing, you’ll be able to stick to your plan and not wonder about what to do next.

And of course, if you’re interested in becoming a partner, we have a variety of ways to work with us.