6 Ways to Improve Your Webcast

Webcasts, or live streaming video, have a lot of promise … and some limitations. Many people rush into a webcast product thinking it’ll solve all their communication problems. In fact, it won’t.

We’ve highlighted some issues and come up with some tips to help you improve your webcast.

1. Create a goal.

Why do I need a webcast? What’s my objective or desired results? Then the challenge is to measure it.

tips for better webcastsOften organizations are so focused on trying to present their webcast that they forget about putting together a basic strategy and plan. When business professionals first started implementing webcasts a few years ago, it was mainly to reduce costs (save time and money on travel). Now, corporate leaders are embedding webcasts into business processes, including: product rollouts, trainings, sales, marketing, channel education, HR, recruiting and much more. Learn more.

2. Make your webcasts as short as possible.

The average attention span is as low as 7 seconds. And 18% of viewers drop off in a webcast lasting longer than 15 minutes. If you do need to make the webcast longer, offer interactivity.

3. Make webcasts interactive.

While on the topic of interaction, it improves engagement. Polls for example are one way to add interactivity back into your presentation. But sadly only 27% of webcasts make use of at least one poll. Viewer duration increases by 13% when interactive consoles are used.

4. Be a story teller.

Being communicated at is never engaging. Hearing customer stories and nuance helps deliver the message, especially for those people who work less with numbers. Even if you’re a data nerd, and that’s used lovingly, chances are good percentages don’t immediately come to mind. Instead, what comes to mind are stories.

5. Plan and follow up.

Webcasts are just like meetings, where you need some information going into the meeting, like what’s this meeting about? You’ll need information after the meeting, too — following up on items that need to be done. Communication shouldn’t end there. Instead, use the webcast as a jumping off point. For example, if you’re in a company, send regular emails about updates to business plans. That way people really believe the information is important and not “flavor of the month” — something exciting for a short period of time.

Besides, following up gives you an opportunity to extend the conversation — answer questions and more.

6. Survey.

There’s always room for improvement. Find out what the webcast missed. You can even use that follow-up in future communications. And it makes it more likely that people will go to your next webcast.

Need to learn more?

If you’re looking for a webcast product, consider ours. We have some of the best customer service in the industry.

Learn More About Webcasts

Why Unified Communications?

In my lifetime, there have been some outlandish promises about technology. Flying cars, not just self-driving, should be zooming about us as we speak into devices that look like those Star Trek communicators. But you already know, those pieces of technology don’t exist. Sure, they’re creeping closer … but we’re not quite there yet.

Why unified communications That was the promise with unified communication … until recently. (Whether you call it hosted voice, hosted PBX or cloud communications. It’s the same — unified communication.) Telecommunication and software companies are getting better at providing a host of solutions together, hoping to make it easier for customers and potential customers. But most businesses haven’t moved to it; only 19% as of July have.

That’s changing. According to Inc., 70% of businesses are considering moving to a single communication provider for everything from phone systems to instant message (IM). So chances are good your competitors are thinking about it.

Why UC?

It goes beyond doing what other businesses are. Here are the reasons why even small businesses are considering cloud communications.

  • Be more efficient and productive. Reduce inefficient communications – from telephone tag to scouring through several contact lists to find someone. Share information in a moment’s notice, easily without struggling with multiple solutions. Ensure customers get the attention they need.
  • Improve communication and engagement. Unified communication increases the likelihood that information will be shared and received. It even helps identify people are available (referred to as presence). The quality of the communication is better too — with chat, video and collaboration (desktop file sharing and presentations) are all easily available.
  • Grow your business without changing providers. Unified communication, when done right, is scalable as your business grows and expands or as your company changes focus.
  • Go mobile, with access anywhere. Your employees don’t have to be at their desk to be productive. Enable your salespeople and more to work when and where they need to while still being productive.
  • Reduce costs. Cloud communication is cheaper than maintaining outdated, on-premises solutions. It also enables more people to work from home, saving money on office expenses. And it reduces the need for travel.

All of these are possible with the right vendor. The right vendor depends on your company, but if you want good customer service and easy to use products, that might be us. We have some of the best net promoter scores in the industry and our customers tell us our products are intuitive.

Sources:
McKinsey’s SMB cloud communications report
Evolve IP

5 Signs You’re Ready for Cloud Communications

Determine whether your business is cloud-ready with these 5 questions
If your company has a legacy PBX and you’re wondering whether your business should move to cloud, ask yourself these questions.

1. Do you wish you had more control over your phone system?

Relying on your IT employees or outside vendors to update equipment can get expensive. Besides, wouldn’t you prefer to do it yourself? With hosted voice, resetting voicemail passwords, turning on your holiday schedule and adding or moving users is simple — one click. And there’s no surprise fees.

2. Does your present phone system provide business continuity?

Disasters can happen anytime and anywhere. Instead of worry about ruined equipment or worse, a ruined business, hosted voice protects your company. Your data is protected with backups and is easy to recover. Top-tier providers also have several redundant, geographically dispersed data centers, keeping your systems up, even when there’s an emergency.

5 signs you need cloud communications

3. How much is your premise-based PBX system costing you?

With hosted voice, your fees are lower than with on-site equipment. Your IT resources aren’t burdened with maintaining equipment or attempting to recover it should an emergency happen. If you use a third-party, you won’t need to pay that overhead. It’s just one predictable monthly rate.

More than saving you money, your business will also benefit from automatic upgrades and new features.

4. Do you want to take advantage of new communication tools?

With a hosted voice, you’ll have the ability to receive all your calls on only one phone number using easy features. You’ll also be able to just check your email inbox for all your messages.

And that’s just the beginning. With other unified communications solutions, like Google Apps and Salesforce, integrated with your phone system, you’ll gain even more productivity.

5. Does your IT staff spend the majority of its time fixing issues or making improvements?

Is your IT staff usually stressed out in the server room? Wouldn’t it be great if they could spend more of their time focused on developing new ways to improve your business? With hosted voice, your IT staff can get back to focusing on your core business!

Learn From Your Community

After engaging your community, the great thing is you can learn from it.

Connect with content

We all want content where we already are. If we’re in Facebook, for example, we don’t want to leave that experience. We want to stay there. Making content transcend platform is the future of content — where people can engage where they are.

In the meantime, don’t forget to include content here:

  • Put highlights of your webinar on Facebook and LinkedIn.
  • Add webinars to your YouTube channel. You can even create Playlists of related content.
  • Send tweets with stats from your webinar.
  • Create a blog post with your content, if your audience engages you there.

When you engage, you can measure and improve content

Go beyond with your content, too. Learning includes making smarter content. By smarter content, it’s content where you can measure engagement in all it’s various ways. What are those ways? They include:

  1. Questions participants are asking.
  2. Answers to polls and surveys, even when they’re research for your company.
  3. Feedback you receive, in general, about your content.
  4. Where your audience engaged in the webinar, for example.

 

 

Illuminate Your Content