Content Strategy Infographic

If you’re just starting out with a content marketing strategy or you’re looking to improve your current one, we have some suggestions. We surveyed 112 marketing professionals and got some interesting data that provides insight into content marketing challenges and solutions.

For more information on how to make your content smarter, check out ReadyTalk Illuminate.

 

smart content smart marketing

4 Ways to Keep the Holidays Merry … at Work

It’s no secret that the office can get a lot quieter over the holiday season. With holiday parties, vacation days and a general feeling of seasonal cheer, it can be difficult for many businesses to stay productive during this time. Despite this difficulty, it is possible to get things done without being a Scrooge.

1. Communicate

Many people take time off around the holidays to spend time with friends and family. While this may be normal, it doesn’t mean your office shouldn’t be upfront about communicating — including reminders about paid time off and asking people to communicate their schedules. It’s especially important in December with several main holidays in the same month. (Although communicating schedules, including time off, should happen all year long.)

keep the office merryOf course, if possible encourage people to stagger their time off or plan ahead if you know key figures will be out of the office at similar times.

It’s also more common in December for people to work remotely. Ensure your office has key information — your schedule and a mobile number. Of course, if your office has unified communications, those issues aren’t as urgent.

Also, ensure your company has online collaboration ability, like video and web conferencing.

2. Prioritize end-of-the-year projects

Though your office as a whole might not be incredibly busy, you still need to prioritize your important end-of-the-year projects or deadlines. It’s hard because it’s so easy to distracted. It’s also easy to let things slide into the new year, but make sure you don’t let holiday cheer keep you from doing what needs to be done. Besides, you don’t want to spend the holidays stressing over it.

3. Take care of yourself and ensure others do, too

Though it’s far too tempting to load up on eggnog, sugar cookies and rich holiday meals all season long, you need to take care of yourself as well. After all, if you’re eating more, exercising less and staying up later for holiday parties, you might get sick.

It’s not just about physical health, it’s about mental health, too. The holidays are stressful. Your schedule is full, but more is expected of you. Take a breather when you need it.

If you’re a manager or leader in your company, help your employees and co-workers as needed.

4. Embrace the holidays

All of the above is true … and yet ignoring the holidays won’t help either. It’s okay to slow down a little, just expect your productivity hits so you don’t over promise and under deliver.

This way, people can have their fun, but still know that they need to do their work.