7 Marketing New Year’s Resolutions

During the time following New Years, people begin sticking to — or quickly failing at — their resolutions. Whether you plan to eat healthier or pick up a new hobby, the start of 2017 is a bright one for many people looking for a fresh start. If you didn’t realize already, businesses can also jump on the bandwagon and start their own resolutions. Here are seven marketing tips to kick off the new year at your company:

1. Go mobile-friendly

marketing resolutionsMore people and businesses are going mobile than ever before. If your website is not already smartphone or tablet friendly, you’re missing out on huge demographics of potential consumers.

2. Make sure to be responsive

Additionally, make sure your website is responsive so it has the same functionality no matter what device your shoppers are on.

3. Switch up your social media approach

Are you failing to connect with users on certain social media sites or only active on one of two? Now is the time to reevaluate your social media strategy.

4. Rethink your content marketing strategy

You need to maintain an active blog full of thought-leadership content to draw in potential consumers.

5. Get into the mind of your target consumer

Don’t market to everyone — market to your target consumers. Your products or services might not appeal to every group of people, so tailor your approach toward these individuals.

6. Measure and analyze everything

You must use metrics and analytics to track the progress of your content, campaigns and more. Without numbers, how will you know what you’re doing right?

7. Start releasing interactive webinars

If you want to look like a thought leader and build relationships with consumers, you must start launching interactive webinars.

Selling a Solution With the Right Technology

Would you rather buy a product from a salesperson who cold-calls you or after watching an engaging webinar on your own time? Most modern consumers would choose the latter, as it allows them to retain their independence in the buying process. Instead of giving control to a persuasive salesperson, they can actively participate in an interactive webinar where they are not only gaining valuable insight, but are also surrounded by other interested consumers.

Sell with the right technologyIf you are looking to integrate webinars into your selling strategy, but aren’t sure where to begin, here are three helpful tips:

1. Be different, but don’t try to reinvent the wheel

If you’re trying too hard to be different, your viewers will notice and lose interest. Some of the best viral marketing and sales videos aren’t reinventing the selling process – they are simply being unique in their approach. To make your webinar stand out, don’t be afraid to be bold, but don’t feel the need to start from scratch.

2. Use engaging titles and descriptors to draw a crowd

Let’s face it: American culture is obsessed with clickbait articles and videos. People are instantly drawn in or pushed away from information based on how people present it. If you want to draw a crowd, create fun, clever or shocking titles and descriptions.

3. End with a clear call-to-action (CTA)

You want your audience to do something at the end of the webinar, right? Whether that is buying your product or downloading a white paper to learn more about your services, you will need to create a clear call to action for your participants. Otherwise, your webinar won’t help you accomplish what you set out to do.

Speaking of webinars ….

Join ReadyTalk in hearing some tips about webinars as well as understanding more about the power of pre-recording your webinar. We call it Coffee Talk because it’s just coffee and webinars. You know, no big whoop.

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Don’t Get a Desk Phone

So there’s a phone on my desk that presumably cost ReadyTalk a lot of money, but I’m going to be honest with you: I don’t actually use it and I don’t really even want it. Ever since I said goodbye to my sales role and joined the Innovation department last April, I’ve probably used the phone on my desk no more than 15 times. The last person I spoke with on my office phone was my mom.

Oh, and by the way — it’s my job to do customer interviews (talking to people, usually on the phone) for said Innovation department … and I still don’t want a desk phone.

the desk phone that's never usedI know I am not alone when I say that I hate talking on the phone. Many of my millennial kin are also averse to making phone calls.

It’s no surprise, then, that text-based communication services like Slack and Facebook Messenger have taken off, with younger users who came up through the ranks of AOL Instant Messenger. Plus, I really like the iPhone I carry around with me everywhere anyway — why can’t I just use that for everything?

Well, for me and people like me, we are fortunate to live in the times of cloud communications with unified communications (UC) clients. Shameless plug alert: A robust hosted solution, like ReadyTalk’s Hosted Voice offering, can allow organizations to embrace BYOD, empower their workforce for mobility, prepare themselves for the future of communications, and turn them into a top destination for prospective employees.

Accepting that Millennials will be dictating office behavior for the foreseeable future, let me explain why the move away from desk phones isn’t all bad for IT Directors (and maybe HR, too):

Embrace BYOD and empower your workforce for mobility

You know better than I do that BYOD (bring your own device) isn’t going anywhere. When I was at my last company, an anti-virus provider, there was some fleeting hope that IT departments may be able to at least stem the tide of personal devices on professional networks. Alas, that never actually happened. The smartphone has revolutionized how we get work done; embrace that change and save yourself the headache of managing hardware while leaving upgrading devices to your end users.

Prepare yourself for the future of communications: Video

Video isn’t coming, it’s here. There will be no communication medium more important in the future of work than video (Shameless plug number 2: FoxDen, our video conferencing product is pretty cool). You know what can’t do video right now? My desk phone. You know what can do video right now? The smartphone sitting on my desk.

Turn your company into a destination for the job seekers of the future

budget beatersSo there’s this whole remote work trend … that’s only increasing. More and more, folks are looking for flexibility from their employers as to where they can work. The number of websites for remote job seekers has exploded of late and the ability to offer a remote experience to employees is becoming a more important differentiator for employers. This is particularly salient considering the inches of snow we’re receiving in Denver today. I can’t drive in, but I can still work.

If you already have desk phones, don’t fret. The best part about a well-designed hosted voice solution is that it should be able to insert itself into your existing environment without any issues — all while driving the benefits outlined above. There’s no need to rip out existing infrastructure, though a move to a hosted voice solution could provide a great opportunity for hardware consolidation.

Make smartphones smarter and still use Polycoms

I mentioned above that I do customer interviews but I don’t use my desk phone — that’s because I typically take advantage of our huddle rooms (equipped with phones) for their privacy. Not only could you reduce the hardware you need to manage today, you can cut back on the hardware you have to buy in the future as employees can be provisioned on their smartphones. There will always be some employees who need a desk phone (Hello, Sales across the globe) but even they can benefit from a softphone client on their personal devices. That means they can accept phone calls on-the-go, including from their houses or on the train to ensure they make that deal.

Goodbye desk phone, hello cloud phone

The move to ReadyTalk’s Hosted Voice hosted communication solution will empower your employees to do their jobs better because it will enable them to work how (and where) they’d like to. It will also save organizations a ton of headaches around technology management.

The Power of Streamlining Communications

Companies have been using email, mobile phones, instant messaging (IM) and video conferencing for years. Unfortunately, internet protocol-based phone systems are all too often segregated because they are separate communications avenues. Voice over IP (VoIP) makes it hard to unify these systems, even if it makes it easier to communicate.

unified communicationsEnter ReadyTalk. We want to unify communications to make it easier on our customers. For one, we’ve heard this is an issue. And two, well — we think we can do something about it. It’s why in November, we launched hosted voice. Hosted unified communications (UC) – otherwise known as cloud communications and hosted voice – brings all these tools together, improving collaboration, connection, engagement and communication.

What’s in a name?

UC, hosted voice, cloud communications, cloud telephony — it’s all the same. It sounds jargony, but it’s really about simplifying communications. The basic idea is it takes lots of different systems and makes them seamless … integrated.

Why UC?

It incorporates IP telephony, conferencing, softphones, and presence into a company’s workflow, all under one roof. It can improve productivity and reduce costs. And it’s best when you can go to one company to deliver all these communication solutions together.

Reduced cost

Many UC benefits such as productivity gains and can be more difficult to quantify. However, there’s discernible cost savings, too; UC cuts costs. Hosted voice is able to route internal calls over their data network, lowering long-distance fees, maintenance costs and support costs by as much as 25%. And once a hosted voice is in place, the costs for moving, adding, changing and deleting users goes away.

Better communication

Intangible benefits are harder to define. The best returns come from improved communication, which have several benefits like enhanced customer service and revenue stimulation, where having faster access to information results in sales closing faster and invoices being sent out sooner.

Think about speed. With UC, end users gain access to all of their communications tools – email, calendars, telephony, real-time communications and corporate directory – in a single interface offers a major productivity boost. Instead of having separate interfaces for checking email, making appointments, placing telephone calls, or having instant messaging conversations, all of this can take place in one interface.

Flexibility for workers

The use of one interface for all communications allow employees greater flexibility in where they work – on-site, at home or in their local coffee shop. For example, using a UC system an employee can be just as productive at home or in a hotel room as he or she is in the office. That means that teleworking is easier, leading to improved employee morale and greater employer flexibility in hiring employees independently of their geographic location.

Faster decisions

Beyond better and faster communications, workers can make faster decisions. An employee sitting in an airport or at home can receive calls or conduct instant messaging conversations just as if he or she was at their desk. This eliminates much of the “telephone” tag that takes place in business today.

Greener companies

For those organizations focused on “green” initiatives, UC can support these initiatives in several ways, including reducing the number of individual systems and power requirements that a company must support, reducing employee travel into the office by allowing them to work remotely more often, and minimizing the amount of floor space in an office by allowing employees to use the “hoteling” concept – i.e., coming into an office location only when necessary.

Compared to standalone solutions, UC systems can provide any organization with a number of important benefits that include lower IT labor expenditures, greater employee productivity, faster decision-making and lower real estate costs. While there are a number of vendors and delivery models that can be used to deploy hosted UC, appliance-based or hosted solutions will typically be the best choice for SMBs and SMEs given the relatively high cost per seat for on-premise solutions and the lower deployment and management expertise possessed by many smaller firms.

Learn More About UC

4 Ways to Improve Communication Today

What’s the #1 issue that causes business failure? Miscommunication. That includes lack of communication, not providing enough or accurate information or just not understanding. It’s also costly. In fact, estimates are that miscommunication costs $37 billion every year. Ouch.

improve communicationWhether this is due to select individuals or a businesswide breakdown in communication, companies don’t have to settle for less when it comes to speaking with and engaging their employees.

After all, a Holmes Report study found that companies with excellent communication strategies experience 47 percent higher returns for shareholders, less employee turnover and more satisfied workers overall. So how can you improve communication at your company?

1. Restructure your hierarchy

Far too often, the main problem regarding poor communication at companies is select individuals who are bottlenecks. That means they don’t pass on important information. If you can, restructure or dismantle your current management hierarchy with leaders who value good communication and actively share information.

2. Lead by example

If you want your team to communicate better, change needs to begin from the top down. Lead by example if you want to create lasting change at your organization. Show your employees what is expected of them by consistently giving feedback, asking for it in return and keeping lines of communication open at all times.

3. Empower your people

Are there consequences for sharing bad news? Maybe that’s why there are communication gaps around the office. And really … would you rather not know bad news or know it and be able to do something? The consequences for not understanding bad news could be catastrophic for your business.

4. Have a communication strategy

So your company has poor communication. Do something about it! Funnel resources, effort and time into reinventing your company’s communication strategy. Your internal communications team, for larger companies, or HR department for smaller ones might be a good place to start. While it might be a challenging transformation process at first, the results will be incredibly rewarding.

A strategy includes having tools available to enable — not hinder — communication. The tools you choose should depend on your culture and what your people need as well as thinking through an array of tools.

Need more tips?

We have a plethora of resources available from general ideas about when to use email and meetings to active listening.