Your Technology, Your Communications, Your Culture

Your company’s communication strategy, culture and technology usage all interconnect and depend on each other in many different ways. This may include ensuring user adoption based on office culture and internal communications, or having employee beliefs and wants drive the integration of new software. Essentially, technology, communications and culture need to closely align at your business to be effective.

In order to bring these three elements together, start by technology, community, culturedefining your organization’s culture. While established companies may have already fully defined what they are, this may not be the case for small businesses or startups. Therefore, take the time to find what makes your company unique and then celebrate this. Defining your organization’s culture will not only improve your client relationships, but it can also give your employees a renewed sense of purpose and drive at your company.

Once you have determined your organization’s culture, you can then develop a communication strategy and leverage certain technology tools to turn this plan into a reality. For example, if you want to improve internal communications, consider implementing a collaborative software that allows employees to organize and manage internal communications through one unified platform. Instead of losing track of documents and information in lengthily email chains or chats, your employees will appreciate the simplicity of a collaborative solution.

Meanwhile, if you want to bring your entire team together into one place but employ a remote workforce, consider updating your audio and video conferencing tools. This way, you can easily improve your current communication approach, benefit from new technology and maintain your company’s culture – all from your computer or tablet.

Man in the Pi Castle

Pi Day comes but once a year, but what the heck is Pi Day?

March 14th, or 3/14, is the day that all the nerds eat pie (both pizza and dessert), and celebrate our nerd culture. Specifically, we use a tiny inexpensive computer called a Raspberry Pi to build fun, sometimes useful projects. We see everything from weather balloons, to tiny loop pianos, to magic mirrors.

At ReadyTalk, we celebrate this day by giving our engineers two workdays to build these projects followed by the opportunity to demo them to our fellow geeks. Of course, we can spend more time than that on the project, and many of us do. The winning team gets to spend the year lording it over their fellow engineers by displaying this amazing trophy.

Man In The Pi Castle – A Chess Playing Robot

While there was only one named victor (and holder of the trophy), the real winners were everyone who participated. Pi Day celebrates more than just a single winner; it gives everyone a chance to work together and showcase technology in a really fun manner. Those who spectated rather than demoed learn something from the experience as well: a new way to tackle a problem or a new application for a certain aspect of software (and sometimes hardware).

I was part of the team, Man in the Pi Castle, that took the trophy this year with our attempt at building a chess playing robot. This may seem overly ambitious for a two-day project…and it was. The team spent a month of spare time and 200+ hours on three separate 3D printers to get where we did on this project.

While it may not have actually played chess, the robot arm was able to move a piece on the 3D printed board. In addition, it has an AWS hosted UI, and a microservice architecture. You can see a more detailed write-up of the robot and the software in this blog article. The team will be posting additional detailed articles, and you can check out their code on github.

Takeways

ReadyTalk has always taken great pride in its people and culture. The Pi Day celebration was one of the best examples I have seen of that since I joined the team. There were so many amazing projects and almost the entire engineering team participated.

I encourage other companies to consider having a Pi Day celebration. The level of excitement and innovation that it produced at ReadyTalk were unparalleled. Going forward, we plan to have additional days of innovation around other topics, but Pi Day was by far the largest success I have seen from an event like this.

As one of my co-workers once said about a hackathon, “You could cut the synergy in there with a knife.”

How Getting Involved in the Community Helps Your Company

Corporate charitable giving and volunteer opportunities offer numerous benefits for your organization. While getting involved in your community presents obvious ups for the people or causes you serve or financially support, your actions are also extremely beneficial for your organization. Here are three ways your company giving or volunteering can have lasting, positive impacts:

Your employees will respect their leaders more

No one wants to work for a stingy boss, right? When your company gets involved in its community, your employees will notice. A part of encouraging workplace happiness centers around corporate social responsibility (CSR) opportunities. After all, employees want their free coffee and flexible work-from​-home schedules, but they also want to know that their employer cares about the community they live and work in.

 

 

Your community reputation will skyrocket

Nothing could be better for your business’s community reputation than to give back to those in need. You could partner with a local nonprofit, support small businesses or host community volunteer events. The possibilities are endless – and so are the rewards. Your charitable actions will likely draw the attention of your local press for some much-appreciated positive media coverage.

Your customers will appreciate your philanthropy

According to a 2013 Cone Communications and Echo Research study, 82 percent of American consumers pay attention to CSR factors when deciding to purchase a product or service. Not only will your existing customers appreciate your philanthropic actions, but your charitable giving or volunteerism may also motivate prospective consumers to choose you over your competitors.  

ReadyTalk Pi Day 2017

ReadyTalk has been hosting an annual hackathon to celebrate Pi day, 3.14, for the last four years now. Long enough to go through a handful of revisions of the Raspberry Pi, and for me to go from participant, to winner, and now to organizer.

Why March 14?

For those of you who are unfamiliar, Pi is the mathematical constant 3.14, commonly used in calculations for circles. You might remember the formula for the area of a circle πr2 from a geometry class once upon a time. Since Pi is such an important constant in many areas of math and science, nerds around the world (using an American calendar) celebrate March 14, as Pi day. ReadyTalk celebrates in our own special way with a hackathon involving the aptly named Raspberry Pi computer.

Whats a Raspberry Pi?

Since it’s Pi day we thought it only fitting to use one of the best low-cost development boards out there: the Raspberry Pi. While originally designed to help teach computer skills in schools and developing countries, the Raspberry Pi found another following with hobbyists and professionals alike. Since it’s humble beginnings, the $35 computer has been quickly adopted due to its flexibility.

The Raspberry Pi made headlines in February of 2012 when it was first released, which caused the initial spark of a hackathon idea.

The Hackathon

The prompt

The way Pi day works at ReadyTalk is pretty straightforward: any engineer who wants to take part in the hackathon gets a Raspberry Pi with the stipulation that you must demo a project involving the Pi. Other than that, there are no limitations. Everyone is highly encouraged to go wild, and projects certainly don’t need to be work related.

Compared to other ReadyTalk hackathons, the freedom of Pi Day allows engineers to flex their creativity. It is typical to use this as an opportunity to learn more about interfacing with the physical world, moving things, driving displays and taking measurements of the physical world.

This year we had 36 different people sign up: the best turn out in ReadyTalk history! Ideas ranged from weather stations, robots with Watson powered AI to a reincarnation of the mechanical turk.

The schedule

Historically we have given out the Raspberry Pis as late as March, but this year we decided to start a bit earlier. The Raspberry Pis were handed out the first week of February to allow teams a lot of time to work on their projects. Two workshops were held in February covering how to interface with various pieces of hardware and how to solder. Up next is the work day of the hackathon. This Friday, March 10, we will have a full work day dedicated to Pi projects, along with food and drinks. To finishing things up on March 14, half the day is dedicated to finishing projects followed by demos and awards in the afternoon.

The impact

Pi day has become an integral part of ReadyTalk’s culture. ReadyTalkers look forward to it months in advance, planning and brainstorming projects. Successful projects are celebrated and improved years after their creation.  Pi day at ReadyTalk is how we start every year off on the right foot, with innovation and creativity. Follow us on twitter with the hashtag #RTPiDay for updates.

 

Why You Need Content for Every Function of Marketing

why you need contentOver two decades ago, Bill Gates declared, “Content is king.” This statement still rings true so many years later with the rise in content marketing and other forms of online digital media. The average user, consumer and casual internet browser cannot go anywhere on the web without consuming some sort of content marketing – and we’re not just talking about blogs.

Marketers need content in every function of their efforts to be successful in a highly competitive marketplace with potentially desensitized consumers. Here are three areas of your marketing operations where you must regularly churn out high-quality content:

Public relations

While the days of the traditional press release might be quickly fading into oblivion, PR’s credibility is still founded on good content. The general public craves authenticity out of everyone, from their politicians to the retailers they shop at. With this in mind, make sure that every piece of PR content you release is dripping with honesty and excitement.

Lead generation

The reason behind proliferating this area of marketing with content should be a no-brainer. Essentially, if you create high-quality, SEO-worthy regular content on your website, you will start generating more leads. Average consumers doesn’t want to just be told what to buy – they also want to know that the companies they buy from are thought leaders or educators in their particular space.

Product marketing

If you have a product your company is excited about, you need to be posting about it everywhere online. Don’t just send off a few quick tweets or hang up a few billboards. You need to launch full-scale media campaigns in a mixture of different mediums, if you want your consumers to get pumped about your product. Start months in advance to build anticipation.