Make a Lasting Impression with Live Streaming Video

Fleeting attention spans are among the top challenges for marketers in 2017. While crafting a flashy deck for the audience is a great start, consumer behavior has entered the age of distraction. According to our latest report, Time for Better Engagement, the average goldfish can focus for a longer time than humans. GOLDFISH! Looking through the in-store aquarium glass I always noticed their eyes trained on me — but had no idea that they were so deep in thought! Live, active humans have a stage presence about them, and we’d like to show you how a webcast can increase attention by 20 fold.

Return on Investment

Likely your #1 consideration when purchasing new communications. So the question is, “what can live video do for you?” If your goal is to launch a new product or raise brand awareness, webcasting for lead gen purposes will pay back your dime. The personal touch of an on-camera speaker has been shown to enforce credibility, and this can make the difference between an active versus a passive audience. Think about your own body language during a cool presentation. If you’re into it, you’re leaning forward. If you’re not? You’re slouching through Snapchats. When it comes to buying a webcast that supports your outreach strategy, just remember that all eyes are on the discussion panel. 

 

Webcasts Offer Next-Level Reporting

Some folks on our team like referring to them as “webinars on steroids” — and in many ways this is true. On-the-fly polling allows presenters to shape their message with the crowd’s interests in mind. If your audience is responding favorably or negatively to a topic, launch the private chat feature and align your team of speakers. Promoting the event is half the battle, and webcasting registration metrics bring you real-time RSVPs. Resend the invite to get ahold of everyone, and always remember to tailor your message with impact and urgency.

 

Stream, Edit, Replay

ReadyTalk Webcast is a cloud-based service, so that means it’s accessible at its own URL from anywhere in the world. But now that the live presentation is over, what’s next? Edit the video in your browser to remove unwanted content, then promote the polished final version. Emphasize the key points in your video timeline by mentioning specific locators on social media and within email campaigns. As long as you’ve purchased at least one license for your company, host as many events as you want and refine your delivery with reporting tools along the way.

Effective marketing campaigns are critical to your business, so make sure you’re getting the right bang for your buck. With ReadyTalk Webcast, we make your presentations run swimmingly — and always beat goldfish in a staring contest.

Take ReadyTalk Webcast for a test drive and schedule a demo today!

5 reasons to integrate webinars with CRMs

At ReadyTalk, we're are all about making webinars exciting, five-star productions – we recently wrote about how it's time to shake things up. And part of shaking things up involves pushing customer engagement to center stage. 

No matter where customers are in the sales funnel, they want to be captivated. A webinar of someone dryly listing off company stats and selling points? Snooze. When crafting webinars for your company this year, you should be presenting only the most valuable information in the most engaging context.

A helpful tip is to think about the webinar Maximus in "Gladiator" would create if he was a marketer. He'd most definitely ask, "Are you not entertained – and informed!?"

But to really pack your webinars with a one-two punch that will slay in the arena of corporate messaging, pair engaging webinar content with CRM system integration. It gives you the most bang for your buck.

Here are five reasons why:

1. Things get easier

Unless you're looking to break a sweat running back and forth between your webinar and your CRM platform, trying to piece together the data and insights, the CRM-webinar combo is the way to go. By integrating the two, all your sales and marketing data is gathered in one place – no headaches, no stress, no frantic opening and closing of tabs while you question your career choices. 

2. You'll gain analytics that matter

Hosting a webinar can be fun, but if you have no way to assess whether it was meaningful for your company, your efforts may go to waste. By integrating webinars with your CRM, you can see a clear, detailed picture of their effectiveness. In goes metrics like link clicks and session time, and out comes reports on audience engagement. 

3. It helps you view results over time

No one can run from the past – and when you're a marketer, you really shouldn't want to. Through CRM integration, you can conduct post-meeting surveys, automatically generate follow-up emails and track the success of your webinar marketing efforts over time. It's an information gold mine.

4. You can cash in on an ROI boost

Want that sweet, sweet return on investment? Then integrate your webinars with your CRM system. The detailed insights you gain through reporting functions help you see the value of webinars in terms of your company's bottom line. 

5. You'll make more engaging webinars  

As we talked about, webinars are now in the era of engagement. By integrating them with your CRM platform, you can pinpoint which elements of the events resonate with audience members best and which need a little work. 

With this engagement-focused and data-informed approach, webinars may be coming soon to a theater near you. 

Remote employees: Your most-engaged workers

Let's look at that title for a second. Remote employees, your most-engaged workers? Aren't they just scattered across the globe doing who knows what?

Well, we beg to differ. Remote employees really can be your most engaged workers when you've got the right collection of tech in the toolbox. Sure, you may have not believed that sentiment 10 years ago, but we've come a long way since then. If we can now have pet food delivered by drone via the tiny computer in our pocket, we can take the "remote feeling" out of remote work.  

Trust + tech
Telecommuting arrangements are kind of like trust falls – have faith in your long-distance employees to get their work done, and you create a positive and synergistic relationship between you and your talent. Remote workers are more productive, according to the Association for Talent Development, while a study by research firm Future Workplace found that they're also more engaged

Now, we know trust falls and secret weapons don't really go together, but companies have one when it comes to employing remote workers: technology.

Without using smart systems to engage your remote workers, you could have a team of far-flung employees who you only hear from once a year, like some kind of corporate meteor shower that people prophesize about.

To avoid this – and to make sure your remote workers are über-engaged – there are three technologies you should take advantage of:

1. Hosted voice
Long gone are the days of every employee using the same company-issued phone and computer. When the cloud rolled in, it also brought with it hosted voice, a business phone service that enables unified communication, no matter the device people are using or the location they're calling from. 

2. Video conferencing
Don't think of remote workers as sepia-toned versions of their Gmail profile pics. Instead, engage with remote workers just as dynamically as you would with in-office employees with HD video conferencing. Hey, you could even create a little army of "Mobile Virtual Presence Devices" for each of your remote workers à la Sheldon Cooper, we won't stop you.  

3. Webcasts 
Remote workers being out-of-touch with what's going on with the company is so 2010. Webcasts keep telecommuters in the loop through live-streamed quarterly meetings, conferences and team-building events. 

These tools can help you make remote workers seem closer than ever and see engagement skyrocket for your telecommuting talent.