4 ways unified communications saves your employees time

There are a lot of things that can be a real time drain at work – a broken copier, long talks about "Stranger Things" over the water cooler, the ice cream truck that parks outside the building every Friday in the summer, for example. But the worst offenders, by far, are inefficient communication technologies. 

Many companies today depend on their employees being able to quickly conduct conference calls, send project materials to each other and collaborate via online platforms. All these processes, however, are often not integrated with each other. It seems that employees must constantly reference an ever-growing list of logins to keep up with all the different technologies their companies use. 

All that effort sure does take a lot of time – and every minute fumbling around with tech is a hefty sack of bottom-line-destined money thrown in the trash.

So what can a business do to protect its time? Adopt unified communications. UC puts collaboration and communication all under one roof and can get hours back in your employees' days.

Here are four ways UC saves your employees time:

1. Total integration 
Say goodbye to the days of navigating a slew of tech platforms to complete tasks. UC is a cloud-based service that integrates messaging, screen sharing, file sharing, virtual meeting rooms, and audio and video conferencing. Move seamlessly from one screen to the next. 

2. Call from any device 
With UC and its hosted voice capabilities, you can call into or conduct audio and video meetings, chat co-workers and share files from any device, not just your work computer.

Stay on top of calls even if you're away from your desk or in a conference room. Hosted voice means no more playing phone tag. 

3. Connected instant messaging
You can securely instant message co-workers whether you're using your smartphone, tablet or laptop to quickly get answers and move forward on projects. 

4. Share files easily 
No more scrambling to send a presentation and supporting documents to meeting participants – UC enables you to easily share your screen and any accompanying media or files. Engage people's attention better while also keeping your meetings short and sweet. 

It's amazing what you can accomplish when you're not fumbling around with disparate communications technologies. Protect your company's most valuable resource – time – by uniting these platforms and adopting UC at your business. 

Coming Soon for ReadyTalk Illuminate: Record Video

What’s new?

Behind-the-scenes work continues with our self-serve media playback solution! We’re close to releasing a brand new feature that allows you to record video straight from the ReadyTalk Illuminate events library. This do-it-yourself, all-in-one simulive webinar experience will soon give your best storytellers an on-camera option that’s proven to drive more engagement!

How does it work?

Simply hit record in Illuminate, present your content, download, and drop into your next simulive event. Why add a visual speaker? In a one-to-one comparison, video versus non-video web presentations have been proven to increase audience attention by 20 times the average length. Plus, content that’s enriched with a personalized touch turns more attendees into sales opportunities.

In addition to recording video, use Illuminate to schedule and replay events in a self-serve simulive environment. Six clicks and a title idea — that’s all it takes to create and promote your next worry-free webinar. Choose your media from the ReadyTalk recordings folder, or import MP4s from any other source.     


How can you use Illuminate?

Let’s say I have a big product launch coming up and I need to give prospects a top-shelf experience from A to Z. Illuminate kills two birds with one stone — maximizing content mileage while removing the pressure of a live event. Once I’ve captured my webinar content, I record the on-camera video portion and use an editing software to join both MP4s together. A high-energy introduction should get my audience’s attention, and gives me a chance to explain the live chat feature to encourage participation. Then, it’s time to schedule and promote the product launch. Click create event, come up with a catchy title, choose media, then pick a date and time. Just like that, I’m ready to start promoting across all marketing channels. And when it’s broadcast time, I use Illuminate to chat live and generate qualified leads on the spot. With a quick check at the engagement timeline, spikes in audience activity tells me exactly where my webinar made an impact on the crowd.


But that’s just an example event, what about yours? Sharing best practices or thought leadership? Have a great new case study? Excited about consumer research that supports your brand? Want more people to see your eBook? Maybe you didn’t hit your attendance goal during the live webinar — promote it again and use Illuminate Replay!

Pi Day 2018: More Than a Circle Equation

Never again will the mathematical constant 3.14 be associated with long faces in a middle school classroom. Timmy the Talking Tree, the Pi Launcher, and Capture the Pi now deserve a chapter in math textbooks everywhere. I’ll get to that in a minute.

Geeks from all corners of the US celebrate Pi Day, March 14, for its numerical significance in geometric equations. Although not (yet) a government holiday, ReadyTalk and the national nerd community have used this date to build think-outside-the-sandbox projects honoring the universal language of math. Appropriately chosen, the Raspberry Pi computer is the development board used by ReadyTalk engineers on March 14. This year, 26 teams square off in a demo competition showcasing a range of real-world applications.

Raspberry Pi Hack

ReadyTalk invites all of its engineers to participate in a two-day long hackathon with the highly flexible $35 Raspberry Pi computer. The only catch is that all teams that join the hackathon have to give a company-wide presentation about their idea on 3.14. Nothing needs to be work related, and everyone is encouraged to make the most of the rudimentary Pi technology. That includes hardware adjustments like soldering, rewiring, and adding light fixtures to name a few. Since it’s a no holds barred, come-to-the-table-with-a-crazy-idea kind of event, those of us in the audience get a first-class Vegas show. Or at times, more like Reno.   

Nathan Thompson’s Capture the Pi idea won “Most Creative” for his use of a conductive thread and a unique voltage pulse signaling the transfer of a digital “flag.” The “Best in Show” award goes to team Pi Launcher. Their idea to make a plastic top launcher and turn the office into a makeshift frisbee golf course won with widespread support.

Timmy the Talking Tree (above) incorporated Google Home with the Raspberry Pi. Without much surprise this project was awarded “Best Looking” — he’s a handsome little sap.


Congrats to Adam Shamblin and Andrew Suderman for winning the “Best Coded” award. Check out their project presentation, Mesh Networks and Kubernetes.

Thanks to all of our awesome engineers for stepping up their Pi game this year! This is the fifth annual ReadyTalk Pi Day event and we’re always AMAZED at our team’s range of high-tech skills!

Are you using these outdated sales tactics? Let’s hope not

Old habits die hard in sales. Sales tactics that were big in the '90s and even '80s are still being used today. Maybe it's because we have a sense of nostalgia, helped by Hollywood, for the "old-fashioned salesman" trope. Just think of the lovable shower curtain rings seller played by John Candy in "Planes, Trains and Automobiles" or Owen Wilson and Vince Vaughn trying to woo a client to buy watches over a swanky dinner in "The Internship," for example. 

While these techniques work in movies, they no longer work in real life. Modern consumers are hip to when and how they're being sold to, and salespersons of today have a wealth of digital tools at their fingertips to help them close the deal. 

You may think your company is on the vanguard of 21st-century sales tactics, but there's a chance your employees are still using some outdated moves. Here are three sales tactics you should drop:

1. Having unnecessary in-person meetings 

Elaborate in-person meetings – often with a fancy lunch included – used to be a hallmark of sales, but that's just not the case anymore, as HubSpot explained. Traveling by car or plane to see clients is necessary at times but not in every instance, as travel is costly and time-consuming. Meetings can be had just as effectively, if not more so, over video conference. Video calls also give you the advantage of being able to easily access and present any digital media you have that supports the conversation. 

2. Casting a wide net 

Old-fashioned sales tactics say to be persistent and pursue prospects no matter what. But modern sales philosophy is to be picky with your clients, Entrepreneur magazine guest writer and sales strategist Marc Wayshak advised. Instead of desperately trying to convince people they should work with you, consider whether you want to work for them. Reversing this type of thinking means you can be choosier with your clients and take on only those that closely align with your company's goals.

3. Spending too much time with problem customers 

Traditional sales thinking says that more is always better. That philosophy can lead companies to expend a disproportionate amount of time and energy on putting out fires with their problem customers. In today's business landscape, where you can be more selective about who you take on as clients, spend the bulk of your time growing relationships with your best customers. 

Ask the Expert – Unified Communications

Stay in the know by asking the expert.

Over the years we’ve heard so many new technology buzzwords – data science, cloud computing, internet of things, and the list goes on. Some have come and gone, while others become even more relevant as time goes on. The cloud and unified communications (UC) are two of them.  

Staying in the know, understanding these concepts, and knowing how they can positively impact your business are more important than ever. That’s why we’re excited to introduce our new webinar series, Ask the Expert. Each month we’ll sit down with an industry expert who can answer your top-of mind questions and provide valuable insights into the world of the cloud and UC.


Join us on Wednesday 3/14!

Because there’s so much to know when it comes to unified communications, and so many questions on the topic to be answered, we’ll be sitting down for a Q&A session with our very own UC expert, Kevin Bartnicki, this Wednesday, March 14th. Join us at 11am MT/1pm ET to learn about UC, find out how it can help your business, and get your questions answered.

Reserve your spot today – we hope to see you there!