Make your PowerPoint​ presentations downright dazzle with these tips

It's no secret that PowerPoint presentations have a reputation for being dull. Watching them is not exactly the most gripping way to spend an afternoon at work.

But things don't have to be this way. You can create PowerPoint slideshows that will make people enjoy watching them, instead of wish they knew how to sleep with their eyes open.

As Michael Scott of NBC's The Office demonstrates, just emphatically saying "PowerPoint" does not make a presentation interesting. Instead, you can employ some special tips and tricks that can effectively engage your audience. 

Here are three tips for making your PowerPoint presentations downright dazzle:

1. 2 'KISSES' are key 

KISS is shorthand for "Keep It Simple, Stupid," but it can also stand for "Keep It Short and Sweet." Both of these meanings should guide the creation of your PowerPoint. Make the presentation as short as it can be while still conveying the important information audience members need to know. If a slide or nugget of information isn't that essential to your presentation, nix it. 

2. Have minimal text on each slide 

PowerPoint slides are supposed to be easily digestible bites of helpful data – not text-heavy manifestos. And if your audience is reading along with you as you speak the exact words on the slide, they're not listening to you and absorbing anything that you have to say. Keep slides to 50 words max. 

3. Use the exciting multimedia available to you 

Let's all take a moment and give collective thanks that we are no longer doing business in the 1990s – because with the limited tech tools available, PowerPoint presentations sure were dry then. Your PowerPoint can include a colorful array of media types, such as gifs, videos, social media embeds and animations. People are visual creatures, so use the graphics and materials to make your PowerPoint more exciting to watch. Just no terrible Word Art, please – those days are over, for the better of all humanity.

That's not a green light to stuff your presentation full of cute cat videos that, while funny and adorable, are not relevant to your presentation. Use discretion. 

These three tips may seem basic, but you'd be surprised how much they're not followed. And once you make your awesome PowerPoint, be sure to share it in your next video or web meeting as a way to make those calls even more engaging. 

Be kind, rewind: Why you should re-use your webinars

Webinars aren't a one-and-done thing; they can be recorded, archived in your content library and then shared with current and prospective clients. Recorded webinars are also a treasure trove of valuable analytics that can shape more effective strategies for your marketing initiatives. 

With all the work that goes into preparing for and conducting a webinar, you shouldn't put on a webinar once and then let it fade into irrelevance with the passing of time! Instead, be kind and rewind. Here's why you should re-use your webinars:

You can create lots of awesome content 

You can re-purpose the information contained in a webinar to create engaging, on-target content. Using the materials in the webinar, as well as any information gleaned during interactive feedback sessions and polls with the live audience, you can create:

  • eBooks.
  • Emails. 
  • Infographics. 
  • Short videos.
  • Blog posts. 

You can also package this content with the recorded webinar. Make the webinar gated content – for example, you could provide the playback link after someone downloads a white paper – or create a "toolkit" for customers that includes the webinar link, an eBook and an infographic. Orient the content around the topics covered in the webinar for a one-two-punch packet of information that provides value to clients. Be sure to share the recorded webinar on social media, too.  

You can expand your audience 

Fifty-five percent of people watch webinar recordings, compared to just 36 percent of people who tune in for the live event, according to Adobe data. In addition, our research has found that an average of just 40-50 percent of registrants attend live webinars. This means that if you're not recording and sharing your webinar after the broadcast, you're missing out on a large chunk of your potential audience.  

After the live webinar, send follow-up emails to all registrants containing the playback link in case they didn't tune in. In the following weeks, you can send out another email to registrants, your customer base and any potential leads letting them know the resource is available to them, as well as distributing any content that was created in coordination with the webinar.  

Another option is to convert the webinar into an iTunes-compatible podcast to increase the ways people can engage with the content. 

Webinars are not just events to be held one afternoon and then forgotten. By archiving them, sharing the recorded webinar with clients and leads and diligently following up, webinars become a valuable, reusable asset for your business. ReadyTalk Webinar makes it easy for you to promote, host, record and share webinars to better engage your audience. 

Ask the Expert – Cloud Solutions

Stay in the know by asking the expert.

To migrate to the cloud or not to migrate to the cloud – that is a very common question being asked these days! While the cloud isn’t new, many businesses have recently started thinking more and more about it as a means to decrease IT costs, and increase overall efficiency and productivity.

As Puneet Gangal, CEO & Founder of Aciron Consulting, recently said in 5 Ways the Cloud Cuts IT Costs, “The cloud is an essential component for companies aiming to adopt more efficient, agile business strategies.”

 

Join us on Thursday 4/17!

With so much information out there on the cloud and so many factors to consider when it comes to making the move, it can be hard to get the answers you need.

Join us on Thursday, April 17th at 11am MT/1pm ET for Ask the Expert: Cloud Solutions. We’ll be sitting down with Puneet, who has over 20 years of technology and management consulting experience, as he answers your top-of-mind cloud questions and provides valuable insights into cloud solutions.

Reserve your spot today – we hope to see you there!