The Right Day and Time for Your Webinar

Hosting a webinar takes a lot of legwork. You have to market your webinar, create a catchy title and organize the key points of the presentation. Even the most planned-out webinars can fall victim to low levels of viewership. This is not always due to lack of audience interest but may be a result of an undesirable webinar date or time. When hosting a webinar, it can be beneficial to consider utilizing the most successful days and times.

Prime time
According to Medium's webinar statistics, audiences are most likely to attend webinars at 10 or 11 in the morning. The figures this organization found included:

  • 16 percent of audiences are most willing to attend webinars that are scheduled for noon or later.
  • 26 percent of viewers prefer a 10 a.m. time.
  • 32 percent of people consider 11 a.m. to be the ideal time to attend a webinar.

Ideal day
The day of the week that webinar attendees typically favor is not quite as clear as the timing. Medium reported that Tuesdays are the best day to hold a webinar. Meanwhile, HubSpot believes that Wednesdays and Thursdays have the highest viewer counts. Generally, webinar best practice is to host them during the middle of the week.

All of these organizations agree that Mondays and Fridays are not the optimal days to host webinars. These tend to be the busiest working days of the week and are also the days that professionals are most likely to take off.

The golden rule of webinar hosting
Medium stated that 28 percent of webinar viewers signed up to attend after the registration period ended. Additionally, time zone constrictions might prevent people from attending webinars that occur too late or early in their local time. To capture the attention of this audience, it is crucial to offer on-demand webinars if you are interested in increased viewership.

Some organizations make efforts to condense their 45- or 60-minute webinar into a 15-minute session that is edited on-demand. For some professionals, taking an hour out of their workday to watch an on-demand webinar might be tough. A 15-minute version includes the major facts in a condensed amount of time, which even the busiest executives can fit into their hectic days.

Optimize ReadyTalk's GlobalMeet Webinar technology for a professional, user-friendly webinar platform.

Tips for Managing Remote Employees

Innovations in technology and communication practices have caused companies to hire more remote workers than ever. The number of employees that regularly works from home has grown by 140 percent since 2005, according to Global Workplace Analytics. A total of 4.3 million people work remotely at least half of the time. Many employees enjoy the flexibility, while employers can save money by reducing in-office workers.

However, remote workers can face problems that can affect their morale and work performance. According to a Buffer survey, some of the biggest challenges fully remote workers face include:

  • Loneliness
  • Collaborating/communication issues
  • Staying motivated
  • Time zone differences

As an employer, it's your responsibility to create a productive environment for in-office and remote staff. Here are some useful tips to help you manage fully remote employees:

Create a community

If fully remote workers don't feel like they are part of a team, they might not feel motivated to complete their best work. Don't isolate your remote employers. Involve them in meetings via telecommunication. Include them in department emails. Give them as much of a voice as your in-house employees.

Set clear expectations

When you hire new remote employees, make sure you have an extensive onboarding process to provide them with proper tools for success. Even when they are fully ramped, stay in constant contact. Set weekly one-on-one meetings to make sure you're on the same page. Share examples of past projects to give remote workers an idea of your expectations. When employees are prepared, they can complete high quality projects.

Be available and accessible

In-house employees can step into your office if they need help with something. Your remote workers don't have this luxury. Make sure you stay available at all times during the working day. Prioritize emails and calls from remote staff members. Keeping them waiting could hold up work on their end.

It's important to maintain communication across your team, especially if you work in a different time zone than some of your remote employees. For instance, if you live on the East Coast, you should be available by phone or email after you leave work for the day. Perhaps one of your remote West Coast workers needs clarification at the end of their working day.

Provide reliable collaboration tools

When working alongside in-office employees, you can usually gauge their moods and opinions on initiatives. Speaking on the phone might not provide this same insight into what remote workers are thinking. Don't underestimate the power of nonverbal communication. Video conferencing combines the benefits of in-person communication with the convenience remote workers desire.

5 business applications of webcasting

Host live video events, reach global audiences, enable video feeds and customize every event – all in HD, of course. Webcasting allow you to host your best events, accessible by your target audience at the click of a button.

Here are five ways your company can utilize webcasting technology:

1. Never leave any employees out of the fun

No employee is left behind with webcasting. That's because you can connect employees across all departments and locations through high-quality live video events. Global localization and advanced security features mean you can also confidently include your team members in different countries and time zones. Whether it's an important business announcement or companywide training, anyone can quickly join the meeting from any device – no downloads required.

2. Boost your employee onboarding experience

Don't limit your onboarding process to lunch on day one and a dry packet of information. Employees need more to feel truly welcomed and engaged in the future of their position. Webcasting allows you to effectively train and educate you workforce with a seamless, 100-percent online experience. Training videos work especially well for millennials, making webcasts a smart choice for employers interested in engaging a new generation of employees.

3. Host enterprise-level events

Want to introduce live video streaming to your corporate marketing strategy? Webcasting services can support your goals, allowing you to increase brand awareness through enterprise-level online events. In-event branding and customization features, plus HD-quality video, ensure you look your best, while its web-based nature means you can reach customers in any time zone.

4. Utilize webcast tools to engage audiences

With a multitude of features, webcasting allows you to have a conversation with audiences rather than boring them to tears by talking at them for an hour. These engagement tools include:

  • In-webcast polling and surveys with live results.
  • Chat window.
  • Video clips.
  • Q&A sessions.
  • Custom widget tabs.
  • Downloadable content.

5. Track your webcast habits

GlobalMeet® Webcast offers superior reporting, audience insights and analytics to track webcast usage. This information includes registrant data, survey responses, viewer conversion rates, viewing durations and more – all available in downloadable, automated reports. Use this data to improve your next video event, build out your marketing strategy or prove the power of webcasting to your boss.

Request a live demo of GlobalMeet® Webcast to see for yourself how high-impact web presentations can help your company thrive. Plus, check out how one of the world's leading travel publishers used GlobalMeet® Webcast to score and qualify leads with web-based marketing events.