Webinar and Web Conferencing Trends of 2018

According to Upwork's Future Workforce Report, hiring managers predict that 38 percent of their full-time employees will work remotely in the next 10 years. As telecommuting is on the rise, companies will use more web conferencing tech to encourage collaboration between in-office and remote workers.

Businesses are also noticing an improvement as a result of webinars. InsideSales.com reported that 73 percent of marketing and sales professionals cited webinars as one of the best ways to find leads.

Would you like to learn how to empower your consumers and employees with webinars and web conferencing? Check out some of the top trends and best practices from 2018.

Support Binge-Watchers

Having webinars on-demand is not a new practice in 2018. We're living in the age of Netflix, Hulu and the act of "binge-watching." Enterprises must create webinar archives to meet rising customer expectations. Archives allow clients to watch as many broadcasts as they'd like. If they find one they enjoy, they can share on-demand webinars with their colleagues. This customer-centric approach can promote your company and help consumers find information that is useful to them.

Chatbots and Voice-Enabled Tech

Just as AI systems assist employees in their homes, they can also speed up workers' day-to-day workloads. That said, voice-enabled software may not be the most convenient in crowded offices and meeting rooms. That's where chatbots really stand out. These text-based methods answer employees' questions, record polls, schedule meetings and provide feedback. This user-friendly software involves less human contact, making it a helpful practice in web conferencing.

Prevent Cyberattacks

Hackers show no signs of backing down from large-scale data attacks. In fact, they've improved their hacking activities over time to conquer modern security measures. Communication channels, such as web conferencing platforms, strive to improve privacy standards. Increased defense can protect companies from data breaches, phishing scams and other cyberattacks.

Decide on Your Platform

Can't decide whether to spend on web conferencing or webinars? Keep this one factor in mind: the type of collaboration. If your goal is to provide open communication, look to web conferencing. This might involve working with remote employees or holding trainings. Short of the Q&A sessions, webinars are more useful at presenting than encouraging dialogue. Call on webinars for end-of-year town hall meetings or service demos.

Ready to find out more ways to use webinar and web conference tools? Download our white paper: Webinars vs. Web Conferencing: What Tools is Best for You?

How to Use LinkedIn to Promote Your Webinar

Are you looking for a way to increase your webinar audience? LinkedIn is a great place to promote your webinar to professionals in the relevant industry. Here are some best practices in using this social channel to market your webinar:

Post the Webinar Link on Your Company Page

This is the first step you should take when promoting your webinar on LinkedIn. Anyone who follows your company will see this post on their feed. People who trust and admire your business might want to tune in.

Encourage Employees to "Like" Promotional Posts

When you "like" a post on LinkedIn, it appears on your connections' feeds. This is one feature that sets LinkedIn apart from many of the other social platforms. Encourage your staff to "like" or "share" your company's LinkedIn post so their friends can find out about this webinar. This can attract a handful of engaged viewers who might not have known about your webinar.

Promote Your Webinar in LinkedIn Groups

One of the most effective ways to reach out to new audiences is to join LinkedIn groups. You should only promote webinars that are relevant to the group you are joining to avoid "spamming" other group members. For example, if you plan on promoting a webinar on B2B marketing in the tech sector, you might want to join the B2B Technology Marketing Community and post a link to your webinar in the group.

Buy a Sponsored Ad

Some companies avoid paid advertising. Others understand the value that paid ad spots can provide. LinkedIn allows companies and individuals to buy sponsored ads. You can target them toward certain job titles, industries and company locations. You can choose between a variety of ad formats, including text ads, sponsored content and InMail, according to LinkedIn Marketing Solutions.

Create a LinkedIn Blog Post

Publishing a blog post on LinkedIn is another effective way to promote your webinar. Keep in mind that you don't want to give away all of the topics your webinar will cover. Think of this blog post as the appetizer that precedes the meal: your webinar. You want to provide readers with enough information to keep them interested but don't want to fill them up, so to speak.

At the end of your post, make sure you provide the registration link and a basic idea of what extra information readers could gain from tuning in. If you plan on recording the webinar, encourage readers to sign up in case they cannot attend the webinar on the date.