Your corporate social responsibility (CSR) is more than a piece of paper or an annual holiday drive – it’s an extension of your brand. These efforts can range from giving small donations to a charity to implementing environmentally friendly practices organization-wide. Therefore, what cause you choose to support or work toward will have a direct […]

Shouldn’t the user experience … be about the user’s actual experience? A study published in the Oxford Journal Interacting With Computers, find that a UX designer’s goal is to “improve customer satisfaction and loyalty through the utility, ease of use and pleasure provided in the interaction with a product.” However, sometimes user experience (UX) designers […]

You want to take your consumers on a journey if you want to create a customer base, even a loyal one. Most experts define the buyer’s journey as a three-step funnel. According to Hubspot, these are the three areas of a buyer’s journey that conform to awareness, consideration and buying (and retention, once they’re a […]

Dan Cunningham by day is the CTO for ReadyTalk. By night, he’s a hobbyist who focuses on home automation (smart home). He provides some ideas on why it’s important as well as some easy ways, using openHAB, on how he can automate lights and more for the home on a local network. In fact, he […]

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