Preventing the Webinar Flop

Preventing the Webinar Flop

My husband and I were recently on a trip to the Algarve, the southern region of Portugal, and we ran out of gas on the side of the highway just before sunset. It was towards the end of our trip and we were supposed to return our rental car that evening. The following hours included:

• Figuring out a way off of the highway and to a neighboring town
• Finding people who spoke a little English to ask for directions to a gas station
• Walking the couple of miles to the gas station
• Finding a method of transporting the gas back to our car (FYI, if no gas can is available a 5-liter water container does the trick)
• Making it back to our car and successfully putting in enough gas to get us to another gas station
• Realizing we weren’t going to make it back to the rental car company in time
• Giving the rental car company a call and making other arrangements

This was one of the only “fails” of our vacation, but now we have a great story and have had several laughs over our adventure in the Algarve. We could have utilized the resources presented to us throughout the day and we could have been better prepared. Thankfully, we were flexible and made the most of the situation.

The lessons learned from our adventure can be easily translated to your webinars. On the Account Management Team, we have the opportunity to help our customers deliver quality webinars to their audiences of all shapes and sizes. We sometimes hear the question, “How can I prevent my webinar from failing?” We realize you put a LOT of time and energy into your webinar and the fear of a webinar flop is a reality. Here are a few things you can do to prevent your upcoming webinar from failing:

1.Utilize ReadyTalk

• Many webinars have little hiccups simply because the chairperson didn’t ask us for help. We love to discuss best practices, brainstorm ideas and help you to feel confident and prepared before your webinar.
• We have super star line-up on our Customer Care Team and they are here to support both you and your participants. Please give your participants their information. If there is anything strange happening (after all, it is technology) then please contact us right away. Our team can be reached via phone at 1-800-843-9166, via e-mail at help@readytalk.com, or you can chat with them through our website.
• If you are utilizing our Professional Event Services, we also have an amazing Event Services team. You will have an Operator with you on each webinar to manage the audio, the recording line and the broadcast audio stream. Please dial-in early during the pre-conference time with the Operator so he or she can do the audio checks for you and your speakers.
• You also have an Account Manager and an Account Executive to support you. Please send questions our way at any time.

2. Be Prepared:

• It is a common misconception that you’ll be able to “wing it” for the live event—please don’t fall into this line of thinking! Prepare as if you were going to be in an auditorium in front of hundreds of people.
• Know the platform and give your speakers a chance to test it out as well through dry runs. We recommend running the dry run a few days to a week in advance of your live webinar.
• Have your slides ready (and uploaded prior to the day of the webinar), presentation practiced and handoffs scripted if you have multiple speakers.

3. Be Flexible:

• There is a lot that can happen with a webinar because there are so many people involved! The service provider, speakers and participants all play a role. It is important to be flexible because of all the moving pieces.

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Abigail Wall

Abigail Wall

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