From project management tools to productivity apps, you'll find a ton of workplace technologies on the market. These digital platforms are applauded for their potential ability to improve employee efficiency, innovation and collaboration, but there's a critical ingredient they need to serve this purpose: a good user experience.
User experience is defined as the experience a person has using a technology platform. It includes factors like how the users feel navigating the program and if it's easy to understand. UX can be influenced by everything from the way a web page is laid out to the font that is used. If you doubt the impact small design details can have on UX, just consider the statistic that using a specific shade of blue over others generated an extra $80 million in revenue for Bing, according to CNET.
Here's why UX matters when it comes to workplace technology:
Frustration will get you nowhere
When introducing a new workplace technology at your company, the No. 1 thing you want is employee buy-in. Otherwise, you've got a wasted investment in the books. Platforms and programs that are clunky, confusing and nowhere near intuitive will only frustrate employees and cause them to resist using the system as much as possible.
Wasted time equals hits to your bottom line
Besides the money wasted on a workplace technology with bad UX, your company will also see hits to its bottom line in terms of lost productivity. The employees who do use the platform will likely take more time to complete their tasks than they did without it, thanks to the program's complicated structure. And those who resist using the program will slow down workflows. That collaboration software you purchased to improve productivity will only worsen it.
You have a tech-savvy audience
Maybe at the dawn of the computer era you could get away with clunky software programs. But not today – tech-savvy employees of all ages have no tolerance for poorly design systems, as TechBeacon contributor and MoveoApps co-founder Hiral Atha noted. Workplace apps need to be just as intuitive and well-designed as the consumer apps employees use in their personal lives.
When it comes to workplace technologies, choose programs with a great UX. ReadyTalk's unified communication platform was built with the end user in mind, enabling seamless switching between devices to improve collaboration and productivity at your business.