No matter how large or small your company is, handling the pressures of modern marketing strategies can be stressful. From content marketing to running analytics, markers are more busy than ever before. To simplify your marketing techniques, here are four tools you shouldn’t live without:
Every company needs a high-quality customer relationship management (CRM) solution to track, organize and follow up on sales leads. However, some CRMs are not user-friendly or they’re too expensive for fledgling startups or small businesses to afford. Shop around until you find the right option for you.
2. Marketing automation tool
If you want your marketing team to maximize efficiency and increase revenue, you need a marketing automation tool, such as Marketo, HubSpot, Eloqua or Pardot. Choose a solution that offers easy CRM integration, email marketing and lead generation. This way, every step of the marketing and sales processes will be covered.
3. Analytics solution
Every industry is increasingly relying on metrics to make evidence-based business decisions. So why should your company be any different? Use Google Analytics or Kissmetrics to track the success of your marketing efforts. With these tools, you can get a better understanding of how customers respond to everything from your homepage to your monthly newsletters.
If you want to reach a wide audience to perform product demos, introduce new features or answer company questions, webinars are the best choice for your business. Not only do they offer interactive polling and Q&A features for your audience, but they let you talk to people from all over the country from your laptop or tablet.