Don’t Need to Be Up at 3 a.m. for a Webinar

It’s 3 a.m. on a Friday morning and you’re getting up to give a webinar presentation you’ve given a million times before. The slides were perfected last year. And you can give this presentation in your sleep, which is good because you’re groggy. It’s for a UK audience and as you slurp your first, but not last, cup of coffee, you wonder … why in the heck you’re up in the middle of the night for another webinar presentation.

You don’t have to be. And it’s not because webinars aren’t useful. In fact, Entrepreneur calls video content, including webinars, “seductive” because they influence buying decisions.

Welcome to the wonderful world of pre-recordings

Simulive is a ReadyTalk webinar product that enables you to broadcast a recorded webinar in a live format, with intros and outros from live moderators. It feels like a live webinar. You can take questions like a live webinar. And yet, you don’t have to get up in the middle of the night to give a presentation.

Repeatable information made simple and consistent

Better still, our managed service simplifies the distribution of repeatable information, ensures quality control and consistency, and still allows for follow-up with leads through our integration with Marketo, Eloqua, HubSpot and Salesforce.

Right, because ReadyTalk integrates with Marketo and Salesforce, your lead capture and follow-up is a lot easier. Getting those leads in the hands of sales is faster, too.

And you can do it yourself, without us

For the first time, we’re about to roll out a do-it-yourself (DIY) version of the service later this year. This makes it that much easier for you to pre-record content when you’re ready.

We’re still going to offer managed services for Simulive events, where a ReadyTalk event specialist is helping orchestrate your webinar for you. But now you have the choice.

Managed Simulive or DIY Simulive?

Experience

For those webinar veterans who know where the pitfalls might lie but don’t want to give the same old webinar yet again, the DIY service is for you.

For those who still want to capture leads and present good content for people, but may not be webinar experts, managed services are right up your alley. Our ReadyTalk professionals are happy to assist.

Time and money

Take time to evaluate whether the money saved is worth the time spent. DIY events save money, but require much more time to organize and moderate. If that sounds like too much, consider a little extra help.

That being said, the inverse can be true as well. If you have some spare time and you hope to host more webinars in future, it might be worth learning how to do them on your own.

Risk

How high are the stakes?

What are you planning to use your webinar for? Is it lead gen, training for new customers, or the long-awaited roll-out of a new product? Did you pay a speaker a lot of money?

If everything needs to go off without a hitch, it’s worth the extra money to make sure all bases are covered. Getting a webinar just right can be difficult and stressful, but luckily we’ve been practicing for a while. We’re more than happy to make sure things run smoothly from a-z, so you and your business can operate the way you need to.

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Arthur Boyle

Arthur is a marketing intern at ReadyTalk, working mostly on content creation. He likes books, nature, humans and sometimes all three.

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