Blog posts by author

Ann Marie Gastineau

Ann Marie

Ann Marie is a demand generation manager at ReadyTalk.

No matter how large or small your company is, handling the pressures of modern marketing strategies can be stressful. From content marketing to running analytics, markers are more busy than ever before. To simplify your marketing techniques, here are four tools you shouldn’t live without: 1. CRM Every company needs a high-quality customer relationship management […]

The tech industry is obsessed with creating, using and understanding the next big, complex and exciting devices and solutions. Whether they are focused on the internet of things (IoT), advanced machine learning or big data, it is easy to assume that bigger is certainly better. Despite the obvious benefits of big data, Forbes explains that […]

Business operations, commonly referred to as BizOps, started off as one of the famous Silicon Valley “buzzword” jobs, but now is one of the hottest fields to get into. What you might not know, however, is that a solid, knowledgeable BizOps team is just what your organization needs to get ahead. So what do BizOps […]

It’s that time of year. You’re fighting for every marketing dollar and yet expectations are that you’ll beat your lead and qualified lead (and thereby revenue) projections. Here are a few tips to extend your marketing budget, make your CMO happy and meet those revenue expectations. 1. Do webinars! Most marketing departments rely on those […]

When it comes to webinar platforms, you’d think only marketing people would say, “That’s hot!” Well, it turns out research companies do, too. Aragon’s hottest webinar vendors of 2016 Aragon, a research company that informs and recommends different technology, took a look at the hottest webinar vendors. Reviewing how easy solutions were to use, they […]

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