All posts by Beth Toeniskoetter

Beth Toeniskoetter is the director of product and marketing at ReadyTalk, a cloud communications company. She loves to see how ReadyTalk enables their customers to create connection through communication. Prior to joining ReadyTalk in 2011, Beth worked as an account manager for a mobile payments start-up and as a product manager for the prepaid gift card program at First Data. Outside of the office, Beth loves to spend time with family and friends, practice her baking skills, and run.

Why Video Conferences are Helpful to IT Personnel

Are you more productive on a phone or video call? Do you prefer meeting with people face to face or via a quick phone conversation? As an IT professional, it’s vital to stay up to date with the latest technology and collaborative tools to improve internal and external communications at your organization. While conference calls and in-person meetings are effective in certain scenarios, video conferencing solutions can make IT personnel more effective at their job.

With the rise of the remote workforce and the evolving nature of workplace responsibilities, IT professionals feel more pressure than ever to ensure that all communication channels are operating properly. Just as marketing or sales teams can use video conferencing solutions to collaborate with their teams, IT personnel can use these tools to ensure all systems are functioning optimally. Here are a few more ways IT workers can leverage video conferencing at their organization

Proactively solve tech issues

While small companies often have a small in-house IT team, larger organizations usually have off-site or even remote IT staff to handle tech issues. Video conferencing tools allow IT personnel to communicate effectively about various system problems or concerns. If IT professionals are based in numerous locations, video tech support lets teams collaborate and proactively address tech issues before they grow out of hand.

Improve operational productivity

Obviously, video conferencing tools are perfect for cutting down travel expenses and connecting remote teams. Yet, some professionals believe these solutions can be even more efficient and promote more operational productivity than normal in-person meetings. While face-to-face meetings can easily devolve into friendly chitchat, video conferences often have a designated start and end time, with people dialing in from all over. This makes veering off a meeting’s set agenda less likely.

To improve communications as an IT personnel, consider ReadyTalk’s video conferencing services today!

Our Affinity for Marketing and Where It Aligns with Marketo Summit Sessions

If it wasn’t already painfully obvious, we’re adamant about our love for marketing. Our webinar and webcasting teams champion the marketer and their objectives every single day and we’re obsessed with helping them deliver business success.

Marketo’s annual Marketing Nation Summit presents an invaluable opportunity for us to meet many of those marketers face-to-face, and we’ll be sending a crew over to San Francisco next week to show off ReadyTalk’s latest webinar platform offerings, share the most inventive ways that marketers are utilizing webinars and live video webcasts as part of their content marketing, and demonstrate how they’re feeding marketing automation and CRM systems with webinar attendee engagement data and analytics.

While we can’t wait to see how James Corden and Queen Latifah bring the celebrity glamor to follow up last year’s Will Smith sightings, we’re most excited about the sessions where our passions intersect with innumerable chances for marketers to share and learn from each other. Here are five sessions that we think are going to be especially good:

1) From Personalization to Individualization: Micro-targeting and Big Data with Michael Fauscette, G2Crowd

When it comes to webinars and the actionable lead gen insights that they can deliver for marketers, which in turn allow sales teams to tailor interactions with prospects and customers, personalization and individualization are hugely important. We’re keen to hear how webinars and similar strategies might fit into this talk.

2) Embrace Customer-Centric Measurement to Optimize Business Performance with Rusty Warner, Forrester

Can we make a collective confession? We’re measurement geeks. And we fully expect Forrester to deliver the goods on how to tie marketing measurement and analytics to sales outcomes and business performance, otherwise known as the holy grail of marketing. Hopefully, they’ll also present a few illustrative case studies along the way.

3) What’s Your Story? How Powerful Narratives Drive Great Companies with Deb Lavoy, Narrative Builders

Spoiler alert: We love a good brand narrative. Plus, we strive to help customers tell their stories through video and other content. Deb is also running a companion workshop on the same topic, so if your company is struggling to figure out your brand story and the channels to tell it through, check this pairing out.

4) SiriusDecisions Unveils New “State of Marketing Automation” Research…and What It Means for You! with Jay Famico, SiriusDecisions

What would a Marketo conference be without a little marketing automation discussion? SiriusDecisions employs some of the sharpest analysts we know when it comes to best practices, benchmark reports and strategies for marketers, so we’re eager to hear how far MA has come and where we can take it from here.

5) The Rise of AI in Marketing: IDC Shares What Every Marketer Should Know with Gerry Murray, IDC

–AND–

How to Use AI to Add Relevance to Your Marketing with J.J. Kardwell of EverString, Kristen Wendel of VersionOne and Peter Herbert of VersionOne

Ok, we cheated on this last one and combined two sessions about AI. It’s still very much the Wild West of every industry, and particularly within marketing, so we figured the more info we can gather on it, the better. We’ll aim to get a blend of overarching AI trends from IDC’s research director and more practical insights from VersionOne based on their implementation of the technology in the context of their marketing program.

See you in San Francisco, Marketing Nation! We’ll be at booth #S446, so stop by and say hello!

Your Technology, Your Communications, Your Culture

Your company’s communication strategy, culture and technology usage all interconnect and depend on each other in many different ways. This may include ensuring user adoption based on office culture and internal communications, or having employee beliefs and wants drive the integration of new software. Essentially, technology, communications and culture need to closely align at your business to be effective.

In order to bring these three elements together, start by technology, community, culturedefining your organization’s culture. While established companies may have already fully defined what they are, this may not be the case for small businesses or startups. Therefore, take the time to find what makes your company unique and then celebrate this. Defining your organization’s culture will not only improve your client relationships, but it can also give your employees a renewed sense of purpose and drive at your company.

Once you have determined your organization’s culture, you can then develop a communication strategy and leverage certain technology tools to turn this plan into a reality. For example, if you want to improve internal communications, consider implementing a collaborative software that allows employees to organize and manage internal communications through one unified platform. Instead of losing track of documents and information in lengthily email chains or chats, your employees will appreciate the simplicity of a collaborative solution.

Meanwhile, if you want to bring your entire team together into one place but employ a remote workforce, consider updating your audio and video conferencing tools. This way, you can easily improve your current communication approach, benefit from new technology and maintain your company’s culture – all from your computer or tablet.

Advocacy Programs are on the Rise – Are You Part of One?

Recently, I’ve been invited to be part of a couple of advocacy programs from Marketo and Cloud Elements, and, I have to say, it makes me feel a bit special! If you aren’t as familiar, advocacy programs are a bit like an exclusive club…or at least they are marketed that way. You receive an invite to join and then are presented with various challenges that earn you points within the community, and the opportunity to get some cool schwag, or other prizes.

While I’m all for some free stuff from our partners, there are some other fantastic benefits to being part of an advocacy program:

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The community! It’s another way to see what others are up to in your field. What articles are they interested in, where are they participating within the program? You have an additional way to connect with your colleagues that are using the same tools in their day-to-day

The content! There are usually a few articles that are very relevant to my role, or the role of ReadyTalk’s customers. And, what’s even better is the advocacy program asks some additional thought-provoking questions about what you got out of the article to help continue the conversation with others in the community….and probably to prove that you actually read it and earned those points fair and square

The sneak peaks! This part can be really fun. It’s not just a one-way street of getting points. As a member of the program, you might get early access to a new product, or the opportunity to provide feedback on what’s the most important thing to build next. The assumption is, as a member of the advocate program, you have an invested interest in how the company performs and provides the best experience, service and product to you, and others like you.

So, if you’re invited to an Advocacy program, say yes! Take a few minutes to go through the sign-up process and get a few easy wins under your belt. It feels pretty good to earn some of those badges, and see your name crawl up the leaderboard. But, even more importantly, you’re getting more exposure to what’s going on outside your company’s four walls, and having a little fun in your otherwise stressful day.

New Functionality for ReadyTalk for Salesforce Users

The ReadyTalk team continues to add new features to our Salesforce application to create additional efficiencies for our customers when using the two applications in their day-to-day activities. This release of the ReadyTalk for Salesforce app is primarily focused on the salesperson and includes the following enhancements:

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• Opportunity Record Integration: You can now schedule or start meetings and share recordings from a Contact, Lead, Case or Opportunity record.

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• Auto import of meetings: Meetings scheduled outside of Salesforce, whether from ReadyTalk Conference Center or Microsoft Outlook, are automatically tracked in Salesforce.

What does this mean for a salesperson? More minutes in the day to focus on what’s important…giving a great demo and getting closer to winning that deal. If you want some more details, take a look at the Salesforce Integration page, or ask your ask your Salesforce administrator to download and install ReadyTalk for Salesforce app.