Blog posts by author

Bo Bandy

Bo Bandy

In her next life, Bo will be a race car driver. Until then, she’ll continue to enjoy the challenges, rewards and pace of developing, implementing and managing communications and marketing programs. Driven, passionate and results-oriented, Bo manages ReadyTalk’s marketing and communications team which is responsible for “all the things” including demand generation, content marketing, PR and customer advocacy. Most importantly the team drives revenue and fuels the growth of the organization. Prior to ReadyTalk, Bo managed external communications activities including media relations, marketing promotions, social media strategy and execution, special events, marketing collateral and web activities for both B2B and B2C companies including technology startups, video game giants and healthcare non-profits. Follow her on Twitter, @bo_knows_."

Whoever said two heads were better than one was right. That said, whoever decided that two companies function better than one was even smarter! If you are looking to kick up your marketing efforts through forming a strategic partnership, here are five steps you need to take to develop a partner plan. 1. Choose the […]

You want to take your consumers on a journey if you want to create a customer base, even a loyal one. Most experts define the buyer’s journey as a three-step funnel. According to Hubspot, these are the three areas of a buyer’s journey that conform to awareness, consideration and buying (and retention, once they’re a […]

When you’re working remotely, it’s important to have collaboration tools that support different functions. Whether you’re hosting a remote conference call, making a sales pitch through an online screen sharing application, or having a video conferencing call with headquarters, there are certain features your collaboration tool should have so you can effectively…well, collaborate. Here are […]

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