All posts by Brittany Jones

Brittany Jones is a Marketing Coordinator at ReadyTalk and has been getting exposure to several different areas in the Marketing Department. She has recently been helping on projects with customer engagement, tradeshows/events and social media. Brittany is a California native and when she isn't working she spends her time enjoying the great outdoors, cheering on her favorite Bay Area sports teams, and getting together with family and friends.

7 Ways Your Last Webinar Stunk and How to Fix it

Webinars are considered a top lead generation source, but it’s no lie that they are a pain to plan and execute.

There are so many things that can go wrong when you’re trying to put on a webinar successfully. And yet, so many pieces are left to to chance or uncertainty. Some webinar platforms have cumbersome functionality, leaving you frustrated and concerned about the outcome of your webinar.

Check out our infographic to find out if you’ve been making these seven mistakes and how to fix them.

Fix Your Webinars

7-ways-your-webinar-stunk_infographic

 

How IT Can Improve Adoption

Users and stakeholders — IT’s relationship with them doesn’t have to be so complicated. When users, IT and stakeholders work together, company goals are met. Users are ready to adopt new software and new ideas. Stakeholders feel listened to and understood. And IT delivers something that not only meets the business need, but makes users happy. Support becomes easier, too.

how IT can improve support and adoption

Appeal to Different Learning Styles

Just as no two snowflakes are alike, no two learners in your training sessions will be the same either. They’ll enter your classroom, webinar or webcast possessing differing levels and varieties of work experience, personal outlooks and job enthusiasm. Not only this, but they’ll also approach the material through the lens of their various learning styles.

Which learning styles

Generally speaking, trainers try to appeal to three kinds of learning:

  • Kinesthetic
  • Auditory
  • Visual

So why should you care about your students’ different learning styles? Will it really make a difference in their ability to soak up the information? Yes! Most experts agree that gearing your lessons toward these diverse learning styles will certainly help your students.

Here are a few ways how you can appeal to each of these unique learners in your training sessions.

Visual learners

You can never have too many photos, graphics, charts and other visually stimulating images for these learners. Essentially, the more videos you show, the more slides you have, and the more attachments or in-room documents you provide, the better these students will be. While they may be great note takers and engaged learners when presented with highly visual or descriptive examples, they may find it difficult to listen for long periods of time. So keep the images coming to keep them engaged.

Auditory learners

training to different learning typesThese students are the best traditional learners who benefit from simply listening to the content presented to them. While this is great for those in a normal employee training session in the workplace, if you will be training through webcasts or webinars, make sure there is plenty of audio content to keep them interested. Otherwise, they may mentally check out during your session.

Don’t forget to ask questions. Auditory learners don’t just benefit from your voice or the presenter’s, they can listen to anyone with good ideas.

Kinesthetic learners

These participants are your hands-on, fully involved learners. As such, they present the biggest challenge. Try to incorporate sections within your courses that allow learners to perform concrete tasks as they are learning the material. This way, they can solidify what they are learning.

What are some concrete things they can do? Type! Ask for questions during webinars and webcasts. In the traditional classroom, ask them to complete an exercise. Other ideas online include polls, asking people to share stories or ideas that reinforce the information presented, or submit their own examples.

The perfect training: a combination of all three

By including graphics, some parts where you’re just talking, and active exercises — asking for ideas, providing polls, or requesting they share information — your training will appeal to everyone. That means attendees will walk away with something.

Bear in mind, too, that attention spans are dwindling. People are only really paying attention every 23 seconds or less. These days, trainers have to compete with not just laptop email, but buzzing mobile devices. Many trainers these days inject those polls and information more often to get people focused. Otherwise, your kinesthetic learners are most likely to check out.

More than that, ensuring you’re meeting all three learning types ensures your course or session is meeting its objective with your audience learning the information needed.

How to Ace Your Next Presentation

Whether it’s a webinar, webcast or your next meeting, public speaking — for introverts — can be taxing. Or maybe you don’t mind speaking in public, but deplore the thought of company presentations? Simply imagining yourself standing in front of your peers and bosses, enlightening them with your highly technical or specific presentation might keep you up at night. We get that.

webinarPresentations can be nerve wracking. After all, numerous studies in recent years indicate that people even fear public speaking more than they fear death. That’s crazy! If you want to ace your next presentation and not dissolve into a puddle of stress, here are a few key pieces of advice:

Practice, practice, practice

While you don’t have to memorize every tiny detail of your presentation – such as the way you use your hands when explaining the information on slide 4 – the more you practice and prepare, the less nervous you are likely to be.

Although you probably have notes for your slides, don’t include them. In fact, the more you don’t have to rely on them, the better you’ll be.

When you are practicing, make sure you are picking a key focal point to center on and only providing your audience with information they need to know – not extra information that isn’t entirely necessary. Overall, the important thought to remember is that while practice doesn’t make perfect, it can make you more prepared and give an engaging, relevant presentation.

Use the right tools

Without the right tools, your presentation is likely to flounder or fall flat altogether. If you are presenting on highly technical data or information, you will need plenty of charts, graphs, visuals and possibly even audio or video samples to get your point across.

You also have to use these tools correctly to ace your presentation. Guy Kawasaki, an American marketing specialist, author, and Silicon Valley venture capitalist, suggests the “10-20-30 Rule” for presentations. By this standard, your PowerPoint or slideshow should contain no more than 10 slides, only last 20 minutes and have text less than 30 point font.

Additionally, try to keep your slides clean and not overburden them with words and information. This will only overwhelm your audience. Essentially, you want to show them what you are talking about and then explain it concisely to convey your information correctly.

Like Pina Coladas and Getting Caught in the Rain

For those of you who joined our webinar last week, Take Your Webinar Program to the Next Level…With Minimal Stress, you may have noticed that I wasn’t there to moderate the event. That’s because I was across the Pacific Ocean sipping on tasty Piña Coladas in beautiful Hawaii. How did my event magically go off without a hitch while sitting on a sandy beach? Maybe it was the Piña Coladas talking, or maybe it was because I utilized ReadyTalk’s Full Event Moderation services. I’ll give you a hint, it was the latter.

having a webinarKeith Janofski, from the ReadyTalk Events team was there to flawlessly moderate my event, so I could enjoy my vacation all while hosting a successful webinar. I wasn’t limited to being present for the live presentation knowing that my event was in the hands of the talented staff at ReadyTalk.

Full Event Moderation isn’t just for the jet setters, it’s for any busy marketer who needs an extra hand. Whether it’s a vacation you’re jetting off to, you have too many other projects on your plate, or you just want to produce more webinars, there’s now a service that helps you get all your webinar needs met, with minimal stress. I’ll break it down for you and show you how the power of ReadyTalk’s Full Event Moderation services made my event successful and more importantly, my life easier:

1. First, Keith trained our subject matter expert, Bob, on the webinar platform so he was comfortable with using the platform before the event day. This saved an hour out of my busy week leading up to my vacation, which was valuable time that needed to be spent on other projects.
2. After writing the introduction script, I gave it to Keith so that he could present on the key ideas of the webinar before handing off the mic to the speaker. I had the utmost confidence in his speaking abilities and knew he’d get the job done since he’d be following the verbiage I provided.
3. Keith also managed the live Q&A portion of the webinar. He was professional, and made sure that every question was answered by the speaker.
4. Last, when I got back from vacation, I had an email in my inbox from Keith providing me with all of the exported attendee data from the event. This was the cherry on top of an already nice Piña Colada.

Interested in getting some time back in your day? Learn more about our Full Event Moderation services and see how ReadyTalk can help your webinar needs.