All posts by Christine Nguyen

Christine Nguyen is a Project Manager at ReadyTalk. She manages marketing efforts, including content creation and website updates. Christine is a California-native, enjoys getting outdoors at every opportunity and is blindly dedicated to her sports teams (Go Sharks).

Boost Productivity with Spring Cleaning!

Spring has officially sprung, and what better way to start off the season than with some spring cleaning. While most of us break out the dust rags and mops to clean our homes, we sometimes forget about cleaning the place where we spend most of our time—our work space.  It doesn’t matter if you work from home or an office building, it’s important to have a clean, organized space.

A cluttered desk and dirty office can say a lot about you. Most workers (57 percent) admit to judging coworkers by the cleanliness of their workspaces, according to a survey by staffing firm Adecco.

An organized desk not only looks nicer, but it makes it easier to find items, which helps you save time and become more efficient, effective and productive.

The following 4 tips will help you get your desk nice and tidy.

  1.      Get rid of old papers

Chances are, you have a large stack of papers sitting on your desk or stuffed in a drawer. Go through those and decide if you still need them. If you no longer need the papers, throw them away. If you still need to hang on to them for a little while longer, create a filing system so you can quickly find the documents when you need to refer to them.

  1.      Clear out your junk drawer

To quickly rid things from desktops, people sometimes throw everything into the nearest desk drawer. As time goes on, this drawer fills up with random objects. Go through your junk drawer and decide what you can get rid of. Organize the remaining items so you can easily open the drawer and see what’s inside. Check back every so often to make sure it doesn’t start to overflow again.

  1.      Organize your computer

When you can’t make out the picture on the background of your computer, it’s time to de-clutter your desktop. As you come across files and folders you don’t need, send them to the recycling bin. For everything else, create a filing system that will make it easy to find the things you need. Also, don’t forget to empty your recycle bin every once in a while.

  1.      Tidy up once a week

Fridays are generally slow and quiet around the office. Take advantage of this down time and clean your desk. Dispose of trash, rinse out all of your coffee cups and get rid of any other things you no longer need. Think about how happy you’ll be on Monday when you sit down at your clean desk.

Keeping your space clean and organized will not only help keep you sane, but will also keep your productivity level high.

Happy Spring Cleaning!

 

Why Video Conferencing Tools are Helpful to Marketing Professionals

Video conferencing tools can be an asset to any organization. Any department or group of individuals that needs to conduct meetings can leverage the power of collaborative tools. For example, HR professionals may conduct job interviews, while product development teams can bring a dispersed staff together without having to be in-office or pay for travel expenses. The possibilities for video conferencing usage are virtually endless.

video conferencing, video, marketingMany marketing professionals use this collaborative tool to evaluate the success of their campaigns and share creative content. As a large part of communication is nonverbal and marketing is based upon effective communication strategies, marketers need video conferencing tools to make decisions quickly and collaborate with more people on certain projects or campaigns. Even more specifically, here are two reasons why video conferencing solutions are helpful for marketing professionals:

 

Include more creative voices

While companies likely have fantastic individuals in their office, video conferencing tools provide marketing teams with the ability to include additional creative voices on their campaigns and projects. Marketing professionals can source from freelancers across the country or individuals who work from home on a regular basis. With video conferencing, this is all done without extra travel expenses, confusing email chains or phone calls.

Improve team efficiency

Nothing bogs marketing departments down more than sporadic meetings, client calls and in-person meetings. To improve overall team efficiency, marketers can schedule set times for teams, groups or clients to come together and collaborate. Without video conferencing tools, assignments or tasks could easily fall through the cracks if team members are only relying on email or outdated forms of communication to do their job.

Upgrade your marketing department’s communication strategy with ReadyTalk’s video conferencing tools today!

How Getting Involved in the Community Helps Your Company

Corporate charitable giving and volunteer opportunities offer numerous benefits for your organization. While getting involved in your community presents obvious ups for the people or causes you serve or financially support, your actions are also extremely beneficial for your organization. Here are three ways your company giving or volunteering can have lasting, positive impacts:

Your employees will respect their leaders more

No one wants to work for a stingy boss, right? When your company gets involved in its community, your employees will notice. A part of encouraging workplace happiness centers around corporate social responsibility (CSR) opportunities. After all, employees want their free coffee and flexible work-from​-home schedules, but they also want to know that their employer cares about the community they live and work in.

 

 

Your community reputation will skyrocket

Nothing could be better for your business’s community reputation than to give back to those in need. You could partner with a local nonprofit, support small businesses or host community volunteer events. The possibilities are endless – and so are the rewards. Your charitable actions will likely draw the attention of your local press for some much-appreciated positive media coverage.

Your customers will appreciate your philanthropy

According to a 2013 Cone Communications and Echo Research study, 82 percent of American consumers pay attention to CSR factors when deciding to purchase a product or service. Not only will your existing customers appreciate your philanthropic actions, but your charitable giving or volunteerism may also motivate prospective consumers to choose you over your competitors.  

Why You Need Content for Every Function of Marketing

why you need contentOver two decades ago, Bill Gates declared, “Content is king.” This statement still rings true so many years later with the rise in content marketing and other forms of online digital media. The average user, consumer and casual internet browser cannot go anywhere on the web without consuming some sort of content marketing – and we’re not just talking about blogs.

Marketers need content in every function of their efforts to be successful in a highly competitive marketplace with potentially desensitized consumers. Here are three areas of your marketing operations where you must regularly churn out high-quality content:

Public relations

While the days of the traditional press release might be quickly fading into oblivion, PR’s credibility is still founded on good content. The general public craves authenticity out of everyone, from their politicians to the retailers they shop at. With this in mind, make sure that every piece of PR content you release is dripping with honesty and excitement.

Lead generation

The reason behind proliferating this area of marketing with content should be a no-brainer. Essentially, if you create high-quality, SEO-worthy regular content on your website, you will start generating more leads. Average consumers doesn’t want to just be told what to buy – they also want to know that the companies they buy from are thought leaders or educators in their particular space.

Product marketing

If you have a product your company is excited about, you need to be posting about it everywhere online. Don’t just send off a few quick tweets or hang up a few billboards. You need to launch full-scale media campaigns in a mixture of different mediums, if you want your consumers to get pumped about your product. Start months in advance to build anticipation.

4 Tech Tools IT Needs to Rethink

There are a few tools and workplace strategies today’s employees may not be using properly, and may not know it. These tools may be wasting money, gathering dust or not relevant anymore. Or worse, maybe all of those together at once! Don’t waste time, money and tech.

4 tech tools IT needs to rethinkAnd while you’re at it, consider how the workforce is changing and has already changed. Your employees are working remotely; that’s only increasing in frequency. Sales people are often at the office of your prospects and customers. IT personnel are working on servers at the data center. Marketing professionals are meeting with prospects at a trade show across the country. That doesn’t include all the doctor’s visits, dentist appointments, kids’ parties and more your employees are attending. Going mobile will increase productivity and ensure your workforce is still connected.

That’s why you need to rethink this technology in the office:

1. Desk phones

We live and work in a highly mobile world now, so there is no longer a need for the vast majority of employees to have and use desk phones. Instead, employers should empower their workers by providing them with work smartphones or implementing a bring your own device (BYOD) policy and reimbursing them for any added expenses.

Using smartphones, companies can use cloud communications, like hosted voice, to ensure people are contacted on their mobile device. It’s affordable and efficient.

2. Hard drive storage

Businesses thrive on easy access to necessary information. If your employees are storing their documents on outdated hard drives – or worse, on their desktop computer – your IT department is not only behind the times, but may also be putting your data at risk.

Hard drives are not a secure storage option, which is why your company should consider updating to the cloud. It’s secure. It’s affordable. And it’s usually saving your IT personnel time.

3. Email and instant message (IM)

A large portion of companies use free or low-cost email service providers. While convenient, these tools don’t maximize worker efficiency. Consider adding instant message (IM) to the mix to enable employees to easily contact each other. Again, cloud communications make that easy. Because let’s face it, there are a times a quick text is better than getting an email, especially when you’re on-the-go.

4. Video conferencing tools

If you aren’t using video conferencing tools to connect with employees, talk with prospects or get customer feedback, you’re missing out. It’s efficient and effective. Face-to-face communication is always best and video gets you one step closer, even as your workforce is busy. There are lightweight solutions that are affordable, like FoxDen, a product powered by ReadyTalk.