We have webinar professionals — experts like Keith Janofski, Sr. Event Manager in Client Services. His mission is to ensure your webinar is flawless and easy. And he does it with style and flair, too. What’s your favorite webinar tip?
Marketing to customers isn’t new, but it does have new life these days and new focus in many marketing departments. Why? Marketing to customers — giving options to buy more products or move to different products — is generally easier than trying to convince a stranger to your brand to buy. Customers have a relationship […]
While sympathy and empathy are often used interchangeably, they’re far from being the same. Sympathy is the feeling of compassion, concern or care for another person or group of people. Empathy, on the other hand, is the ability to “put yourself in other people’s shoes” to understand and experience what they’re feeling. Essentially, empathy takes […]
It’s not every day you get to spend a week in Las Vegas with your customers. Somehow, I managed to do just that in the middle of the desert with 6,000 other marketers at Marketo’s conference — Marketing Nation Summit. In four days, I handed out cold hard cash, met with customers, listened to keynote […]