All posts by Justin McHeffey

Justin is responsible for creating content and generating leads for ReadyTalk’s Webcast and Webinar solutions. Focusing specifically on the marketing buyer, his work includes email nurture and cross-sell programs, sales enablement, collateral development, and hosting webinars for customers and prospects. He has held a wide range of marketing and communications roles in retail, event promotion, and the news media. Justin began his career as a TV meteorologist where he grew a storm chasing fan base and improved market position for the CBS affiliate in Denver.

The Right Day and Time for Your Webinar

Hosting a webinar takes a lot of legwork. You have to market your webinar, create a catchy title and organize the key points of the presentation. Even the most planned-out webinars can fall victim to low levels of viewership. This is not always due to lack of audience interest but may be a result of an undesirable webinar date or time. When hosting a webinar, it can be beneficial to consider utilizing the most successful days and times.

Prime time
According to Medium's webinar statistics, audiences are most likely to attend webinars at 10 or 11 in the morning. The figures this organization found included:

  • 16 percent of audiences are most willing to attend webinars that are scheduled for noon or later.
  • 26 percent of viewers prefer a 10 a.m. time.
  • 32 percent of people consider 11 a.m. to be the ideal time to attend a webinar.

Ideal day
The day of the week that webinar attendees typically favor is not quite as clear as the timing. Medium reported that Tuesdays are the best day to hold a webinar. Meanwhile, HubSpot believes that Wednesdays and Thursdays have the highest viewer counts. Generally, webinar best practice is to host them during the middle of the week.

All of these organizations agree that Mondays and Fridays are not the optimal days to host webinars. These tend to be the busiest working days of the week and are also the days that professionals are most likely to take off.

The golden rule of webinar hosting
Medium stated that 28 percent of webinar viewers signed up to attend after the registration period ended. Additionally, time zone constrictions might prevent people from attending webinars that occur too late or early in their local time. To capture the attention of this audience, it is crucial to offer on-demand webinars if you are interested in increased viewership.

Some organizations make efforts to condense their 45- or 60-minute webinar into a 15-minute session that is edited on-demand. For some professionals, taking an hour out of their workday to watch an on-demand webinar might be tough. A 15-minute version includes the major facts in a condensed amount of time, which even the busiest executives can fit into their hectic days.

Optimize ReadyTalk's GlobalMeet Webinar technology for a professional, user-friendly webinar platform.

Tips for Managing Remote Employees

Innovations in technology and communication practices have caused companies to hire more remote workers than ever. The number of employees that regularly works from home has grown by 140 percent since 2005, according to Global Workplace Analytics. A total of 4.3 million people work remotely at least half of the time. Many employees enjoy the flexibility, while employers can save money by reducing in-office workers.

However, remote workers can face problems that can affect their morale and work performance. According to a Buffer survey, some of the biggest challenges fully remote workers face include:

  • Loneliness
  • Collaborating/communication issues
  • Staying motivated
  • Time zone differences

As an employer, it's your responsibility to create a productive environment for in-office and remote staff. Here are some useful tips to help you manage fully remote employees:

Create a community

If fully remote workers don't feel like they are part of a team, they might not feel motivated to complete their best work. Don't isolate your remote employers. Involve them in meetings via telecommunication. Include them in department emails. Give them as much of a voice as your in-house employees.

Set clear expectations

When you hire new remote employees, make sure you have an extensive onboarding process to provide them with proper tools for success. Even when they are fully ramped, stay in constant contact. Set weekly one-on-one meetings to make sure you're on the same page. Share examples of past projects to give remote workers an idea of your expectations. When employees are prepared, they can complete high quality projects.

Be available and accessible

In-house employees can step into your office if they need help with something. Your remote workers don't have this luxury. Make sure you stay available at all times during the working day. Prioritize emails and calls from remote staff members. Keeping them waiting could hold up work on their end.

It's important to maintain communication across your team, especially if you work in a different time zone than some of your remote employees. For instance, if you live on the East Coast, you should be available by phone or email after you leave work for the day. Perhaps one of your remote West Coast workers needs clarification at the end of their working day.

Provide reliable collaboration tools

When working alongside in-office employees, you can usually gauge their moods and opinions on initiatives. Speaking on the phone might not provide this same insight into what remote workers are thinking. Don't underestimate the power of nonverbal communication. Video conferencing combines the benefits of in-person communication with the convenience remote workers desire.

5 business applications of webcasting

Host live video events, reach global audiences, enable video feeds and customize every event – all in HD, of course. Webcasting allow you to host your best events, accessible by your target audience at the click of a button.

Here are five ways your company can utilize webcasting technology:

1. Never leave any employees out of the fun

No employee is left behind with webcasting. That's because you can connect employees across all departments and locations through high-quality live video events. Global localization and advanced security features mean you can also confidently include your team members in different countries and time zones. Whether it's an important business announcement or companywide training, anyone can quickly join the meeting from any device – no downloads required.

2. Boost your employee onboarding experience

Don't limit your onboarding process to lunch on day one and a dry packet of information. Employees need more to feel truly welcomed and engaged in the future of their position. Webcasting allows you to effectively train and educate you workforce with a seamless, 100-percent online experience. Training videos work especially well for millennials, making webcasts a smart choice for employers interested in engaging a new generation of employees.

3. Host enterprise-level events

Want to introduce live video streaming to your corporate marketing strategy? Webcasting services can support your goals, allowing you to increase brand awareness through enterprise-level online events. In-event branding and customization features, plus HD-quality video, ensure you look your best, while its web-based nature means you can reach customers in any time zone.

4. Utilize webcast tools to engage audiences

With a multitude of features, webcasting allows you to have a conversation with audiences rather than boring them to tears by talking at them for an hour. These engagement tools include:

  • In-webcast polling and surveys with live results.
  • Chat window.
  • Video clips.
  • Q&A sessions.
  • Custom widget tabs.
  • Downloadable content.

5. Track your webcast habits

GlobalMeet® Webcast offers superior reporting, audience insights and analytics to track webcast usage. This information includes registrant data, survey responses, viewer conversion rates, viewing durations and more – all available in downloadable, automated reports. Use this data to improve your next video event, build out your marketing strategy or prove the power of webcasting to your boss.

Request a live demo of GlobalMeet® Webcast to see for yourself how high-impact web presentations can help your company thrive. Plus, check out how one of the world's leading travel publishers used GlobalMeet® Webcast to score and qualify leads with web-based marketing events.

All-star boss: Essential tips for managing remote employees

Adding to the seemingly endless list of things the digital world enables us to do is the ability to work from virtually anywhere. Whether your employees are always remote or only occasionally, you can shift your leadership style to meet this change in work habits – and, of course, retain your all-star boss status.

Here's how to manage your remote employees with admirable flair:

Schedule regular check-ins

Remote employees may be out of sight, but they should still be top of mind. That means checking in with them regularly on a one-to-one basis. Even if you don't have any pressing updates, questions or assignments to discuss, don't cancel the check-in. Talking to remote employees frequently helps them feel more included and creates an opportunity to build the rapport that develops naturally with those working in the office. Don't forget: They may work in the comfort of their pajamas, but that doesn't mean remote employees can't get in on the inside jokes.

Be available

While no one expects you to answer emails at 2 o'clock in the morning, it's important to be sensitive to remote employee time zones and availability. Your local employees have the advantage of walking over to your desk and having questions answered immediately. While you'll never be able to replicate that entirely with remote employees, you can still make yourself available.

The Forbes Coaches Council defined this as treating remote as local, giving them as much access to you as possible so they don't feel uncomfortably distant. Make sure your remote employees know when they can reach you, and try to respond as soon as possible. Use multiple means of communication, such as chat boxes and instant messaging platforms, so pressing concerns and quick questions don't get lost in your inbox.

Embrace the power of video

The best way to connect with remote employees is video chatting and conferencing – just give them a heads up so they know to put on real clothes and brush their hair. Video makes it easy to collaborate with multiple team members and clients, no matter where everyone is located. Plus, video conferencing software like ReadyTalk Meeting allows you to easily present content, share screens, record meetings and customize the experience for your needs. Whether it's time for trainings, weekly check-ins, project updates or brainstorming sessions, upgrade to video for a much more inclusive, engaging experience. Odds are your remote employees will start feeling more local when they can see and interact with everyone on the team.

With a little extra effort, you'll be earning mega points with your remote employees.

You’re a star: Choosing the right people in your company for webinar hosting

Where can you find your next winning webinar host? Try looking internally.

Your employees are excellent industry resources, offering insights from their direct experiences. They all have valuable nuggets of information, but some may also have a knack for being on camera. Those are the ones who have the potential to be great webinar presenters, especially with your guidance for proper preparation and execution.

Here's how to find the star potential on your team:

Who has shining charisma?

In your workforce, there's likely the employee who always has a captivating story to tell, or the one who never fails to land a joke with perfect timing. Perhaps there's the one who always makes an enviably cool entrance, or an employee who was a thespian in college. These are the makings of engaging webinar hosts who are comfortable in their own in skin and effortlessly at ease when the attention is on them. If they can bring that charismatic energy to webinars, making viewers feel like they're having a compelling conversation rather than attending a sleep-inducing lecture, then they have the potential to master webinar hosting.

Who's comfortable on screen?

Webinar hosting isn't exactly a day in the park for a camera-shy employee. While they may have great things to say, if they can't communicate them in clear, engaging ways, you'll risk losing your audience. Plus, there's a high chance that many employees simply won't want to host a webinar. Don't force it! A mutual agreement is a better recipe for high-energy, well-produced content, considering the employee will be excited to host.

Who has ample time to prepare and record?

Ask the best webinar stars, and they'll tell you the secret to success is preparation. It takes time to brainstorm killer topics, nail down captivating headlines, organize materials and practice presentation skills. With that said, you don't want to overwhelm your employees with added responsibilities because they'll be forced to sacrifice time elsewhere – or fail to bring their all to the webinar. Choose webinar hosts that have room in their schedules to properly prepare and record without rushing or skimping on important details.

In fact, timing itself is also important for executing a successful webinar. The time at which you host the webinar, as well as how long it lasts, strongly influence engagement levels. With a winning blend of knowledge, presentation skills and availability, you'll find your webinar hosting stars.