Blog posts by author

Justin McHeffey

Justin McHeffey

Justin is responsible for creating content and generating leads for ReadyTalk’s Webcast and Webinar solutions. Focusing specifically on the marketing buyer, his work includes email nurture and cross-sell programs, sales enablement, collateral development, and hosting webinars for customers and prospects. He has held a wide range of marketing and communications roles in retail, event promotion, and the news media. Justin began his career as a TV meteorologist where he grew a storm chasing fan base and improved market position for the CBS affiliate in Denver.

Smarter Marketing Webinars Simulated live webinars have been around for years, but the do-it-yourself demands of marketers have made it easier than ever to set up and host events. In the past, hiring an event management team was the only way to replay a webinar recording. Traditional simulive and event management is still used by […]

Our partners at Ascend2 Research recently completed the report entitled “Lead Generation to Increase Conversions.” The survey was conducted to find out what types of lead generation forms produce the highest rate of customer conversions. Marketing professionals from B2B and B2C companies responded in favor of content downloads and webinars as the top two sources […]

Take the wheel and replay web events on your own! Have you heard about ReadyTalk Illuminate? It allows you to broadcast your content flawlessly with self-managed webinars. Play recorded media to a live audience and remove the stage pressure of highly attended presentations. THAT’S Illuminate! What is a self-managed webinar? You may have heard the […]

« Previous PageViewing Page 3 of 6 (6 Pages)Next Page »