All posts by Kelly Strain

5 New Year’s Resolutions to Improve Your Webinars

As the new year is approaching, organizations are looking for ways they can improve their experiences for audiences and consumers. One popular feature that your business may want to innovate is your webinar capabilities. Here are five New Year's resolutions you can make to keep your users engaged and make your content stand out:

1. Practice Punctuality

One of the biggest mistakes many webinar presenters make is beginning the event behind schedule. When your webinar organizers aren't ready to begin their presentations at their planned start times, your attendees will become irritated and may tune out altogether. Your webinar attendees have busy schedules; they don't deserve to have their time wasted. If your webinar is set to begin at 2:00 p.m., be ready to start at precisely 2:00 p.m.

2. Become More Mobile-Friendly

With an on-the-go audience, you shouldn't expect all of your attendees to tune into the webinar using a desktop format. Some of your webinar attendees might be interested in viewing the presentation while traveling for business or on public transportation. You may lose out on a significant amount of viewers if you don't optimize your webinar platform for mobile. Here are some ways you can make your webinar compatible for mobile users:

  • Adjust the size of the text and visuals to allow mobile users to readily access any visual content.
  • Provide interactive features for mobile users, if you already provide similar components for desktop attendees.

3. Generate Better Topics

If you aren't pleased with the results of your webinar attendance, you might want to consider making sure your webinar topics are interesting and relevant to your audience. There are several ways that you can develop topics that will generate an engaged audience. You might benefit from speaking to client-facing employees and inquiring about some popular topics consumers want to understand more deeply. You could also send a poll to your customer base about potential topics to get a read of what they'd like to understand.

4. Improve Your Social Media Promotion

In order to attract new users to your webinars, you'll need to move forward with an effective marketing strategy. Promoting your presentation on LinkedIn, Twitter, Facebook and other social media outlets can attract a wider audience of engaged users. It's (usually) a free form of promotion; use it!

5. Choose the Right Webinar Platform

Finally, one of your main webinar goals for 2019 should be to find a platform that is compatible and user-friendly for both your audiences and staff members. It's essential that you get on board with a webinar platform that includes all the features you need to create engaging presentations to gain and retain users.

If you're looking for an intuitive, trustworthy platform for your webinar hosting purposes, you can trust ReadyTalk's GlobalMeet® technology to meet your needs, as well as the needs of your consumers.

How to Use LinkedIn to Promote Your Webinar

Are you looking for a way to increase your webinar audience? LinkedIn is a great place to promote your webinar to professionals in the relevant industry. Here are some best practices in using this social channel to market your webinar:

Post the Webinar Link on Your Company Page

This is the first step you should take when promoting your webinar on LinkedIn. Anyone who follows your company will see this post on their feed. People who trust and admire your business might want to tune in.

Encourage Employees to "Like" Promotional Posts

When you "like" a post on LinkedIn, it appears on your connections' feeds. This is one feature that sets LinkedIn apart from many of the other social platforms. Encourage your staff to "like" or "share" your company's LinkedIn post so their friends can find out about this webinar. This can attract a handful of engaged viewers who might not have known about your webinar.

Promote Your Webinar in LinkedIn Groups

One of the most effective ways to reach out to new audiences is to join LinkedIn groups. You should only promote webinars that are relevant to the group you are joining to avoid "spamming" other group members. For example, if you plan on promoting a webinar on B2B marketing in the tech sector, you might want to join the B2B Technology Marketing Community and post a link to your webinar in the group.

Buy a Sponsored Ad

Some companies avoid paid advertising. Others understand the value that paid ad spots can provide. LinkedIn allows companies and individuals to buy sponsored ads. You can target them toward certain job titles, industries and company locations. You can choose between a variety of ad formats, including text ads, sponsored content and InMail, according to LinkedIn Marketing Solutions.

Create a LinkedIn Blog Post

Publishing a blog post on LinkedIn is another effective way to promote your webinar. Keep in mind that you don't want to give away all of the topics your webinar will cover. Think of this blog post as the appetizer that precedes the meal: your webinar. You want to provide readers with enough information to keep them interested but don't want to fill them up, so to speak.

At the end of your post, make sure you provide the registration link and a basic idea of what extra information readers could gain from tuning in. If you plan on recording the webinar, encourage readers to sign up in case they cannot attend the webinar on the date.

ReadyTalk Joins the GlobalMeet Family

It’s official! The same company that has brought you best-in-class collaboration and webinar solutions for over a decade is getting a fresh look and feel to our product offerings. This summer, ReadyTalk joins the GlobalMeet family to bring you:

GlobalMeet, GlobalMeet Webinar & GlobalMeet Webcast

As part of PGi’s global efforts to streamline its product portfolio, ReadyTalk is getting an upgraded and refreshed look to accompany some amazing new capabilities, product features and packages.

We’ve pulled out all the stops when it comes to designing one of the most intuitive user interfaces on the market today. For busy professionals and marketers on-the-go, we believe that communication tools should enhance your online event and collaboration experience, not hinder it.

With high-quality video and screen sharing, and no downloads required, GlobalMeet allows teams to get meetings up and running faster, improving productivity and decreasing downtime. GlobalMeet Webinar enables business users to quickly and easily create professional-quality events for an unlimited audience size efficiently and affordably.

What this means for you & your teams.

You still get the best of ReadyTalk, but with some additional perks. New enhancements ensure your business is getting the best user experience possible, with the same 24-hour customer support and management you know and love.

Key features of GlobalMeet include:

  • High-quality video and screen sharing: Engage participants “face-to face” and share visuals during your meetings with HD Audio & Video for a rich meeting experience.
  • One-click meeting access: Frictionless meeting entry with one-click access from any browser and device. No need to remember dial in information because the meeting calls you.
  • Flexible audio connections: Instantly connect and seamlessly switch between multiple audio options to ensure a crystal-clear voice experience.
  • Recording: High-quality recording captures video of your meeting, including the meeting panel, chat, and any webcams or screens being shared in the room.

Key features and functionality of GlobalMeet Webinar and GlobalMeet Webcast include:

  • Broadcast HD Video: Available to every user on any device.
  • Polling, Q&A, Surveys and Chat: Interactive features allow the audience to interact and engage with content throughout the event.
  • Integrations: GlobalMeet Webinar’s open API integrates seamlessly with the marketing automation systems and CRMs you already use every day.
  • Analytics: Measure the success of each event with robust pre- and post-event reporting.
  • Self-Service Simulive: Bring pre-recorded content to a live event audience to extend your reach.
  • Network Optimization: Reach 1000s of individuals with minimal impact on your corporate network, which includes real-time access to the quality of a participant’s viewing experience.
  • Testing & Certification: Provide participants with online testing that can be launched directly from the conclusion of your event.

If you’re an existing ReadyTalk customer, don’t worry! Things are business as usual. You’ll start to see the GlobalMeet brand transition into our communications and materials going forward. There won’t be any changes to your day-to-day or billing processes. Better yet, your account manager or customer success manager remains the same. If you are interested in moving to GlobalMeet, contact us.

We’re excited about the evolution of ReadyTalk into the GlobalMeet brand family and hope you’re as eager as we are to embark on the next chapter of our brand journey together.

To learn more about GlobalMeet, GlobalMeet Webinar and GlobalMeet Webcast, contact us.

Make your PowerPoint​ presentations downright dazzle with these tips

It's no secret that PowerPoint presentations have a reputation for being dull. Watching them is not exactly the most gripping way to spend an afternoon at work.

But things don't have to be this way. You can create PowerPoint slideshows that will make people enjoy watching them, instead of wish they knew how to sleep with their eyes open.

As Michael Scott of NBC's The Office demonstrates, just emphatically saying "PowerPoint" does not make a presentation interesting. Instead, you can employ some special tips and tricks that can effectively engage your audience. 

Here are three tips for making your PowerPoint presentations downright dazzle:

1. 2 'KISSES' are key 

KISS is shorthand for "Keep It Simple, Stupid," but it can also stand for "Keep It Short and Sweet." Both of these meanings should guide the creation of your PowerPoint. Make the presentation as short as it can be while still conveying the important information audience members need to know. If a slide or nugget of information isn't that essential to your presentation, nix it. 

2. Have minimal text on each slide 

PowerPoint slides are supposed to be easily digestible bites of helpful data – not text-heavy manifestos. And if your audience is reading along with you as you speak the exact words on the slide, they're not listening to you and absorbing anything that you have to say. Keep slides to 50 words max. 

3. Use the exciting multimedia available to you 

Let's all take a moment and give collective thanks that we are no longer doing business in the 1990s – because with the limited tech tools available, PowerPoint presentations sure were dry then. Your PowerPoint can include a colorful array of media types, such as gifs, videos, social media embeds and animations. People are visual creatures, so use the graphics and materials to make your PowerPoint more exciting to watch. Just no terrible Word Art, please – those days are over, for the better of all humanity.

That's not a green light to stuff your presentation full of cute cat videos that, while funny and adorable, are not relevant to your presentation. Use discretion. 

These three tips may seem basic, but you'd be surprised how much they're not followed. And once you make your awesome PowerPoint, be sure to share it in your next video or web meeting as a way to make those calls even more engaging. 

3 ways companies can support employee health and wellness

A healthy workplace is a happy one, and in 2018, employers will be taking a closer look at how they can support their employees' well-being in the office. 

Doing this isn't about offering a gym membership discount and calling it a day, however. It's about creating personalized employee wellness programs and perks that help workers live their best lives and show that their employers do care about their health. A 2016 survey by Global Wellness Institute/Everyday Health found that when employees see their companies as "caring about their health/wellness," they have better health, higher job engagement and lower stress levels. 

Here are three ways companies can support their employees' health and wellness:

1. Listen to what the people want 

An an employer, you can make assumptions, but to implement effectively wellness programs that your employees value, take a pulse of what people want. Polls, surveys and group meetings can give employees a chance to tell you what kind of wellness perks they desire 

2. Bring in the experts 

Research by HealthFitness found that nearly 75 percent of participants in wellness programs say a personal touch is important in their health programs. They want guidance from diet, fitness and wellness experts, as well as one-on-one training and education time with these experts. 

In a corporate setting, this desire means that it's worth the investment to collaborate with nutritionists, fitness experts and other authorities to help you develop your employee wellness programs. Provide discounts or free passes for sessions with personal trainers or for meetings to develop a diet plan with a nutritionist. 

3. Make healthy living a shared endeavor 

Strengthen your company culture so that it reflects the business's commitment to helping employees lead healthy lives. One way you can do this is by making wellness a shared experience. Keep the kitchen stocked with healthy snacks, and offer team fitness classes, either on site or at a gym close by. You can also hold company wellness retreats or "healthy living days" that feature seminars on diet, fitness and mental health topics from industry experts. If you have remote employees or operate multiple offices in different locations, use video conferencing software to connect everyone and live stream the event. 

As an employer, you have a responsibility to create a safe work environment that supports employees' health and wellness. With the tips above, you can show your employees you care in the ways that matter most to them.