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Mike McKinnon

Mike McKinnon+ is the Director of Marketing Operations at ReadyTalk. His 15 years of B2B marketing experience has spanned agency work, market research, public relations and business development. At ReadyTalk, he manages their telequalification team as well as oversees ReadyTalk's marketing operations strategy. He has been a repeat speaker at Eloqua Experience, the Business Marketing Association, and the American Marketing Association. He has also been published in the AMA’s Marketing News and Marketing Automation Times.

Cost of Bad Data Bad data is data that is not perfect – it could be incorrect data, data with missing chunks or data that is delayed. Most businesses do not realize it yet, but bad data should be ranking as one of their biggest problems. It costs ten times as much to complete a […]

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