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Simone Nabers

Simone Nabers

Salesforce sets the bar pretty high when it comes to success. Much of that success can be attributed to the giant Salesforce Success Community  that now exceeds 850,000 members and continues to grow daily.  It's this group that has found ways to share their accomplishments, research, training, expertise (you name it) to inspire users around […]

In a recent webinar with Demand Metric, Chief Analyst, Jerry Rackley discussed the method for creating a buzz-worthy webinar – from formulating an idea and generating the best targeted audience, to capturing their attention during the event and creating a compelling reason to follow-up. Similar to a blockbuster movie, an outstanding webinar takes work – […]

Here’s the scene:  You’re the marketing manager responsible for your company’s lead generation webinars. You’re using these webinars as a means of generating qualified leads to pass along to your sales team, but webinars are only a portion of your duties.  Other demand generation activities fall on your plate as well – list procurement, content […]

There was an abundance of content marketing tips at the Content2Conversion event hosted in NYC earlier this month. Being a newbie to both the Big Apple and the conference, I had plenty to keep my mind occupied for a few days (thus the delayed blog post…or something like that). The line-up of speakers was second […]

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