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About our Guest Author: Bond has a license to kill. Senior Marketing Manager Truman Tang has a license to create engaging experiences for Influitive’s customers and advocates. He runs Influitive’s advocate marketing program, Influitive VIP.   Marketers often tell me that their top goal is to improve the customer experience. They know that by enhancing […]

Today's post is provided by Carlos Hidalgo, CEO and Principal at ANNUITAS. You can follow Carlos on Twitter, @cahidalgo. I had the privilege to present on a webinar sponsored by ReadyTalk and the American Marketing Association.  The topic of the webinar was Strategic Demand Generation.  My favorite part of any speaking engagement is the questions […]

SHINY OBJECTS ARE DISTRACTING ReadyTalk recently invited me to provide a webinar on delivering content for demand generation and customer engagement (check out the recording) Finding new ways to deliver content is extremely valuable. But even more important is engaging customers with proven content marketing— and doing it really well. B2B marketers love to find […]

Today’s guest post comes from Jesse Noyes,Senior Director of Content Marketing for Kapost. Kapost is a leading provider of content marketing software and services By now you’ve witnessed the rise of content marketing. Ninety-one percent of B2B marketers use content marketing and 78% of CMOs think custom content is the future of marketing. Meanwhile, in the […]

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