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Tamra Matthews

Tami Matthews

Tami Matthews is a content marketing manager at ReadyTalk. What’s content marketing? It’s a fancy way to say she writes, edits, and plans content – copy, articles, videos, podcasts, and more -- for our website, social media, white papers, ebooks, etc. She has more than 20 years of experience writing and loves it so much, she does it in her spare time. When she’s not at work, she’s hanging out with her spunky daughter and loving husband, reading, writing, and hiking. She’s kinda into sci-fi and loves to talk Star Wars, Star Trek, Dr. Who, Firefly, Blake’s 7, Hitchhiker’s Guide, and general geekery with anyone who will listen or engage.

What’s the #1 issue that causes business failure? Miscommunication. That includes lack of communication, not providing enough or accurate information or just not understanding. It’s also costly. In fact, estimates are that miscommunication costs $37 billion every year. Ouch. Whether this is due to select individuals or a businesswide breakdown in communication, companies don’t have […]

The tech industry is constantly striving forward, seeking out innovative ways to revolutionize the world around us. From faster computer processors to dynamic voice-recognition software, it’s safe to say that technology will only get more advanced in the coming years. Here are some top trends you might want to watch out for in 2017: 1. […]

About fifteen years ago, I got up at 5 a.m. and used the company’s VPN to update our external website indicating there was a snow storm in Portland, Oregon and we’d have reduced customer service hours. My manager at the time, the VP of Corporate Communications, was on a task force helping to determine disaster […]

You might be working on a product that you believe will be the next big thing in your particular industry. Congratulations! While you may have a great idea, you need more than that to be successful in a highly competitive marketplace. Therefore, here are six things to consider when launching your product: 1. Timing is […]

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